World Largest Brewer Sees Promise in Nigeria’s Beer MarketWritten by David MasifonPosted on 03 19, 2018
Since its merger with SABMiller, Anheuser-Busch InBev, AB InBev, has become the largest brewer in the world, and the Belgium company sees promise in the Nigerian market.
The company has been making a gradual entrance into the Nigerian market, following strong regional footprints already established by SABMiller who were already operating in the country.
According to a Reuters report, AB InBev is currently exploring ways to satisfy the Nigerian market’s insatiable thirst for beer.
With a $250 million brewery built in Shagamu, Ogun State set to be launched in the Q2 of this year, competition in Nigeria’s beer market is about to become more aggressive.
According to its Head of Africa Operations, Ricardo Tadeu, the company sees huge opportunities in Nigeria’s beer market being the most populous black nation in the world.
Also, Tadeu stated that Africa is projected to be an important growth driver for the global company in the next five to ten years.
“We have a clear strategy to keep a good level of growth in Africa based on developing our brands in different segments of the market. “Growth in African countries, excluding South Africa, was a “healthy growth rate in the mid-teens,” he said.