Will P-Diddy’s Use of Mr Eazi’s “Skin Tight” in a Social Media AD Boost Sales for Ciroc Vodka in Nigeria?Written by David MasifonPosted on 04 10, 2017
Hip Hop mogul and international brand ambassador for Ciroc Vodka, Sean ‘P-Diddy’ Combs recently used Mr Eazi’s hit single “Skin Tight” for an Advert(AD) on social media.
Diddy captioned the AD #watch #deleonnights as part of the campaign for his DeLeon Tequila brand. Ciroc Mango bottles and Ciroc logos were also visible in the AD.
With Mr Eazi gaining himself a new wave of popularity, the AD might actually boost sales for Ciroc vodka considering that DeLeon Tequila is yet to be sold in the country.
Maybe Diddy is plans to launch DeLeon Tequila in Nigeria, and using a popular song from one of the country’s musicians is a step in that direction.
Apparently, Diddy’s AD confirms the power of music in pushing certain brands, which explains one major reason why beverage companies endorse musicians as brand ambassadors.
However, some commenters on social media were quick to note that Diddy should have used any of Tekno’s hit track for the AD if his target was the Nigerian market.
The “Pana” crooner was recently announced as brand ambassador for Ciroc Nigeria along with media personality Toke Makinwa, with Banky W renewing his contract again.
Against the backdrop of the comments, Diddy’s AD may not necessarily have been targeted at Nigeria, it could have just been the use of a rave-of-the-moment music genre to boost a brand.
That notwithstanding, two brands will benefit most from the AD – Ciroc Vodka and Mr Eazi. So we can now say, with Ciroc Nigeria, life is now Eazi right?