Wine tasting

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It’s all in your head! Scientist reveal that wine is tasted in the brain, not the mouth

Wine Tasting |

Wine tasting can be fun – the amazing art of trying to make meaning out of the fruity flavours that comes with every sip of wine.

However, while we ‘listen’ to the what our tongues tell us about a particular wine, Gordon Shepherd, a professor of neuroscience at Yale revealed that it is our brains, not the mouth, that actually do the tasting.

According toThe Times, Shepherd believes the best approach to tasting will be to focus on the fact that flavour perception is created in the brain.

Sherperd makes the claim in his new book, Neuroenology: How The Brain Creates The Taste of Wine, where he says that our the response of our taste senses to food and wine combine to create what we think of as flavour even when such foods do not possess it.

Talking to National Public Radio in the US, the scientist said that “the molecules in wine don’t have taste or flavour, but when they stimulate our brains, the brain creates flavour the same way it creates colour.”

Colour is created when the brain responds to the effects of light produced when it hits a surface, which are inherently colourless.

Sherperd likens this process to the wine tasting, and adds that it is “heavily dependent on our own memories and emotions and also those of our companions”, as well as additional factors like the composition of our saliva, our age and gender.

Shepherd told The Times that swallowing a wine is vital for “obtaining the most information possible about the quality of a wine,” but, “after a few sips people are just downing the stuff. If you take too large a sip, you’ve saturated your system.”

The scientist, who has now pioneered a new branch of science known as “neurogastronomy, also observed that wine engages our brain more than other beverages, especially when it comes to listening to music and solving mathematical equations.

Already, chefs like Heston Blumenthal and Ferran Adrià have put Shepherd’s research through practical experiments at their restaurants.

Wine Tasting |
Posted inNews updates

It’s all in your head! Scientist reveal that wine is tasted in the brain, not the mouth

Posted on 03 13, 2018

Wine tasting can be fun - the amazing art of trying to make meaning out...

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Which Type of Wine Drinker Are You?

Wine_drinkers |

Wine tasting is one of the oldest practices in the world. It is as old as wine production itself and usually involves a systematic procedure in order to properly evaluate the wine.

Tasting of wine usually occurs among connoisseurs, wine enthusiasts and wine makers. However, within the comfort of our homes or on dates in restaurants, each of us is a wine taster. While some of us just take regular sips of our wine, others go through  the “five S” steps – see, swirl, sniff, sip, and savour.

Also, some drinkers are attracted to brands, others are drawn to the taste while others will simply drink any type of wine placed before them. The underlining factor in drinking wine usually lies with the palate of the drinker.

A recent study by Tim Hanni MW has shown that there are mainly four types of wine drinkers according to palate differences and genetics. The study reveals the four ‘vinotypes’ to be sweet, hypersensitive, sensitive and tolerant.

So which type of wine drinker are you?

Sweet Wine Drinkers

Women populate this category because their genetically sweet palate. Sweet wine drinkers are highly selective with their wine choices. They usually end up with light and sweet wines of which rose wines are the most frequent of their choices. For the sweet wine drinker, wines that are either harsh or strong in taste are a turn off.

Hypersensitive Wine Drinkers

Hypersensitive wine drinkers go several steps ahead of the ones with sweet palates.These set of wine drinkers tend to be much more adventurous. Usually they are ready to try out new wines, but at the same time love clean styles. It is quite normal for the hypersensitive wine drinker to go for a wine that is not too loud on flavour.

Sensitive Wine Drinkers

According to Hanni’s study, sensitive wine drinkers are at the centre of the sensitivity spectrum. This is the category were majority of wine drinkers fall into.Sensitive wine drinkers are notably flexible, free-spirited, adaptable and adventurous. Whether it is a sweet wine, clean or strongly-flavoured, this category of wine drinkers are ready to have a sip. With these wine drinkers at your event, you do not have to bother about the style of wine you are serving as they go for any wine type on the menu.

Tolerant Wine Drinkers

Tolerant wine drinkers are the ones whose palates are suited to strong-flavoured wine types. These type of wine drinkers never say no to wines with intense and powerful flavours. For the tolerant wine drinker, the more rich and full-bodied a wine is, the more enjoyable it becomes. Tolerant wine drinkers are almost always in complete wonder as to why others settle for ‘wimpy’ wine styles.

Wine_drinkers |
Posted inWine Cellar

Which Type of Wine Drinker Are You?

Posted on 01 23, 2018

Wine tasting is one of the oldest practices in the world. It is as old...

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