French global drinks producer, Pernod Ricard has placed a ban on the use of plastic straws and stirrers within all parts of its business globally.
The company is also calling for an end to the use plastic straws and stirrers, encouraging its affiliates to join in the call.
The move to end the use of plastic straws and stirrers is hinged on the need to protect the environment by the giant drinks producer. Similar to all plastic items, plastic straws are incredibly damaging to the environment – a single straw taking 500 years to decompose. The ban is in place to also prevent the risk of the straws ending up in the ocean, where straws are the fifth most popular item of rubbish.
“We believe that small acts have a big impact – and that is why Pernod Ricard has decided to stop using non-biodegradable plastic straws and stirrers in any part of its business,” it announced in a recent press release.
“Kicking off the year with concrete resolutions, the group has asked all its affiliates globally to ensure they are not used at any Pernod Ricard events in the future, as has been the case since the run up to the holiday season.”
Bacardi were the first drink giant to place a ban on the use of plastic straws and stirrers. The company prohibited their use across its events in 2016 in an effort to reduce waste as part of its ‘Good Spirited’ campaign.
In June of 2017, UK bar chain All Bar One made a public pledge to completely eradicate the use of plastic straws across all of its bars as part of its #strawssuck campaign.
Wetherspoon, another popular UK bar chain followed suit. It also said it would be bringing an end to its use of plastic straws across its 900 pubs in the UK and Republic of Ireland by the end of 2017.
Pernod Ricard, in its press release attributed the use of plastic straws in part of the “rebirth of cocktails,” noting an explosion in their usage to adorn glasses over the past few decades. The French group stated the harmful impact of plastic straws. It emphasised the fact that while used on average for just 20 minutes, it takes hundreds of years to decompose, and even then not fully disintegrate.
The ban comes as part of its 2020 Roadmap – Pernod Ricard targets a comprehensive reduction of its waste to landfills from 913 tons today to 0 by 2020.