Nigeria’s leading beer brand, Star Lager known for its great Corporate Social Responsibility recently announce a partnership with the Nigerian Professional football league, and has thus become the first official beer partner of the league..
the partnership was announced at an event that brought together stakeholders from the Nigerian football industry and the corporate world to celebrate a major milestone in Nigeria’s football history.
This first of its kind partnership will commence from the 2015/2016-football league season and end with the football league season of 2019/2020.
The Marketing Director, Nigerian Breweries, Franco Maria-Maggi, said: “We’ll be finding ways to use this unique partnership of the NPFL to give our consumers more reason to enjoy the local football. Football in Nigeria and we’re excited to sign this agreement with the LMC that sees us become Official Beer Partner of the NPFL for the next four seasons. It’s a partnership that we expect to bring excitement to Nigerian football and the fans who love the domestic game.”
Chairman of League Management Company, Shehu Dikko, said: “We are excited about this partnership with Star Lager, and we hope to achieve more from this with the support of all stakeholders involved. Having Star as a major sponsor will certainly be the key to a bright future for professional football league in Nigeria.
“This partnership agreement with Star shows that there is opportunity for corporate Nigeria in our league and we hope that many more organizations will take advantage of football to reach their target markets as we continue to build an attractive league.
Nigerians love their beer , and beer parlours where people go to drink and relax are actually a pretty common sight. Nigerians consume close to 18 million Hectolitres of beer every year, coming second only to South Africa. Foreign beers are popular among Nigerians, however there are a lot of locally produced beers available to satisfy Nigerians’ thirst. Here is a list of the top 5 Nigerian beers.
1. Star Lager
Star Lager is a popular beer in Nigeria. It was first made in June 1946, and has since been an exceptional beer brand. Star Lager is still produced today, by its original brewer (Nigerian Breweries).Almost 50 million crates were sold in Nigeria in 2007. According to Heineken, Star Lager undergoes no less than 213 quality checks. Star Lager is available in a 600ml bottle and has an ABV of 5.1%.
2. 33 Export
33 Export has been breeding friendships among Nigerians since 1979. The basic ingredients of 33 Export are hops, malted barley, sucrose, water and sorghum. This Nigerian beer is produced by Consolidated Breweries (another subsidiary of Heineken) who describe 33 Export as “crisp tasting, sparkling and refreshing”. 33 Export is available in a 600ml bottle and a 330ml can and has an ABV of 5%.
3. Legend Extra Stout
Nigeria has one of the largest markets for stout in the world and Legend Extra Stout is an exceptional stout made by the Nigerian Breweries. It was first made in 1992. The drink is quite popular, and this has earned it the tag ‘the real deal’. Legend Extra Stout packs a punch with an ABV of 7.5%, making it the strongest beer on our top five list.
Gulder Lager dates back to 1970 and is another offering by Nigerian Breweries. The beer is a strong flavoured beer and comes with a colourful history. The beer was originally meant to have been imported from Spain but this never took place after the Nigerian government banned importation of foreign beer into the Nigerian market. Gulder Lager is a brand with much history and definitely one of the top beers in Nigeria. Gulder Lager is available in bottles of 600ml and has an ABV of 5.2%.
5. Hero Lager
Hero Lager is produced by International brewer SAB Miller. In Igbo, the local language of Onitsha, “Oh Mpa” or ”Oh Father” is Hero Lager’s moniker. Most think that this is a reference to Chukwuemeka Odumegwu-Ojukwu who set up an independent nation of Biafra in the 1960s; the Hero Lager bottles bear the rising sun that appeared on the Biafran flag. Hero Lager is less bitter than other beers due to the relatively low hop content. It boasts an ABV of 5.2% and is quite refreshing.