Smirnoff X1

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Guinness Nigeria Mainstream Spirit Brands Clinch Medals at San Francisco World Spirits Competition

Guinness Nigeria Mainstream Spirits | www.drinks.ng

Guinness Nigeria’s mainstream spirits won significant medals at the recently concluded San Francisco World Spirits Competition (SFWSC).

Gordon’s Moringa Citrus Blend led the way with a gold medal in the Gin category. According to the SFSWC screening panel, a Gold Medal is awarded to products deemed ‘exceptional spirits near the pinnacle of achievement that set the standard for their categories’.

Smirnoff X1 Vodka also performed greatly, clinching silver medals for its Intense Chocolate and Extra smooth variants, while category leaders Orijin Bitters and McDowell’s No.1 Whisky won bronze medals in their respective categories.

Founded in 2000, the San Francisco World Spirits Competition was established as a way to recognize exceptional products in the spirits industry. The 2018 Competition was the biggest in its history, featuring more than 2,200
entries. An SFWSC medal has become a recognized affirmation of high quality and one of the most reliable and universal indications of spirits excellence.

The mainstream spirit brands from Guinness Nigeria Plc. staved off stiff competition from over 2,200
international brands at the SFWSC, which is a highly regarded competition established to recognize exceptional products in the spirits category.

‘We are excited to have been recognized as trailblazers in our craft which is a reflection of our commitment to providing quality brands for our consumers to enjoy and celebrate with, every day and everywhere,’ said Marketing Manager for Guinness Nigeria’s Spirits Portfolio, Aigbeme Okonkwo.

The giant brewer also disclosed that each of the winning spirits is proudly made in Nigeria and further underscores the consistent Global Quality Management Standards deployed by Guinness across its production plants worldwide.

Guinness Nigeria, a subsidiary of Diageo Plc of the United Kingdom was incorporated in 1962 with the construction of a brewery in Ikeja, the heart of Lagos. The brewery was the first Guinness operation outside Ireland and Great Britain. Guinness Nigeria has grown tremendously over the years and cemented its place in the hearts of Nigerian stout drinkers as the favourite bold premium stout.

Guinness Nigeria Mainstream Spirits | www.drinks.ng
Posted inNews updates

Guinness Nigeria Mainstream Spirit Brands Clinch Medals at San Francisco World Spirits Competition

Posted on 05 17, 2018

Guinness Nigeria's mainstream spirits won significant medals at the recently concluded San Francisco World Spirits...

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Smirnoff X1 Rewards Loyal Customers with Branded Headsets

smirnoff-x1| www.drinks.ng

The world’s number one premium vodka, Smirnoff, will be rewarding customers of its Smirnoff X1 brand with new Smirnoff-branded music headsets.

Following the success of its Smirnoff X1 tour across 8 cities in Nigeria, Smirnoff X1 is launching a new campaign to reward its customers as well as boost sales for the value product.

Diageo Nigeria is teaming up with several of its major distributors including Drinks.ng to give out Smirnoff branded-headsets to its customers. To win a headset, order two bottles of Smirnoff X1 vodka from Drinks.ng. Offer is valid while stocks last.

Smirnoff launched the newest addition to its Vodka range: The Smirnoff X1 on Saturday, 5th of November at the Oriental Hotel, Victoria Island, Lagos. The unveiling coincided with its brand ambassador, DJ Spinall’s ‘TEN’ album launch.

Triple distilled, Extra smooth, the Smirnoff X1 was created with the Nigerian consumer in mind – a perfect drink for any good time. It comes in two flavours, the Smifnoff x1 original and the Smirnoff X1 Chocolate Flavoured Vodka.

Speaking at the X1 launch last year, Smirnoff Brand Manager, Toluwalashe Ogunyemi, said 

The X1 is a wonderful addition to the Smirnoff family. We are proud to say our consumers will enjoy the same great taste that they have come to associate with the Smirnoff range’

 

smirnoff-x1| www.drinks.ng
Posted inNews updates

Smirnoff X1 Rewards Loyal Customers with Branded Headsets

Posted on 02 23, 2018

The world’s number one premium vodka, Smirnoff, will be rewarding customers of its Smirnoff X1 brand...

Read More

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