Remy Martin, is one of the world’s finest cognacs produced to best quality in one of the biggest cognac houses in France.
Founder Remy Martin, born in 1695 near Rouillac, a winegrower by trade created a trading house of cognac in 1724.
He built a successful business that after his death in 1773, his grandson, also named Rémy, continued in that line.
That success continued through the interwar period under André Renaud and the Second World War era under André Hériard-Dubreuil. The Remy Martin tradition has continued under current Cellar Master, Baptiste Loiseau.
The Remy Martin brand is renowned for it’s special logo – a centaur, a mythological creature whose star sign Sagittarius matched that of Martin.
The logo, introduced in 1841 by Paul-Emile-Rémy Martin is a distinctive centaur symbol. It is quite popular in China where it is called réntóumă (人头马 – man-headed horse).
How Remy Martin is made
What sets Remy Martin apart is its insistence on only using eaux-de-vie from grapes grown exclusively in the top two Cognac regions: Grande Champagne and Petite Champagne.
The brand specialises in making Cognac Fine Champagne, which is a cognac blend of eau-de-vie from the Grande Champagne and Petite Champagne crus or growing areas.
While it is recognized as an appellation of origin related to the six crus of Cognac, Fine Champagne is not considered a cru itself.
Rémy Martin prides itself as making cognacs that have aged for between 10 and 37 years, while other brands have a standard of six years. It means every sip of this drink is the intake of an art created within the past 3 decades. Amazing right?
The striking aromatic flavour aids the ageing of these eaux-de-vie in Limousin oak barrels, during which period the alcohol evaporates and blackens the walls of the cellars.
The eau-de-vie slowly evolves, having a constant exchange between the wood and oxygen, pausing only for rest periods and barrels change.
By the time the final blending of the different barrels is done, fine cognac has been created. The style of the cognac depending on whether it was aged in young or old barrels, with a stronger or finer grain on the oak staves.
Remy Martin in Popular Culture
Remy Martin has a long history of partnering with artists to bring the essence of the brand to cognac lovers.
Hollywood actor and property developer, Jeremy Renner, Chinese actor and singer Huang Xiaoming, and Taiwanese mandopop singer Jolin Tsai are among the global celebrities they have worked with.
In Nigeria, the brand has worked with many successful celebrities to help its growth in the open market using the #OneLifeLiveThem Campaign.
The Campaign, which is a global strategy, emphasises on the brand’s belief that just like the perfect cognac is a blend of different eaux-de-vie, a fulfilled life is one of multiple paths, where all forms of creativity inherent in an individual comes to fruition.
Among these multifaceted men are rapper Falz, comedian Ali Baba, fashion blogger Noble Igwe, veteran DJ JImmy Jatt among others.
Remy Martin Drinks
Rémy Martin VSOP
Rémy Martin VSOP is the biggest selling VSOP cognac worldwide. It was introduced in 1972.
Rémy Martin VSOP Mature Cask Finish
The VSOP Mature Cask Finish was created in 2011 and is exclusive to European markets. This cognac spends another year in 20-year old oak barrels.
Rémy Martin 1738 Accord Royal
The Accord Royal was launched in 1997.It’s name stems from the royal decree issued in 1738 by King Louis XV when he bestowed the Accord Royal to brand’s founder in honour of his craftsmanship.
Rémy Martin CLUB
The Remy Martin CLUB was created in 1986 and is exclusive to China. It comes in an octogonal-shaped bottle which was followed by the Connected Bottle in 2015. The new bottle, the first NFC-enabled spirits bottle features high-security anti-counterfeiting measures.
Rémy Martin XO
The Remy Martin XO was created by Cellar Master André Giraud in 1981. It is a blend of up to 400 eaux-de-vie.
Rémy Martin Carte Blanche à Baptiste Loiseau
This range is a single barrel blend selected by the Cellar Master, with all eaux-de-vie being at least twenty years old.
Rémy Martin Centaure De Diamant
The Centaure de Diamant uses only eaux-de-vie from the finest 10% of those available to Rémy Martin. It is sold at a price higher than most other Remy Martin brands.
Rémy Martin Cellar Master Selection
Exclusive to duty free locations, Cellar 16 (Prime Cellar Selection) and Cellar 28 (Reserve Cellar Selection) are selected by the Cellar Master from aging cellars with unique characteristics.
Rémy Martin Louis XIII
This is a legendary cognac from the prestigious house of Remy Martin, containing Grande Champagne eaux-de-vie aged between 40 and 100 years and packaged in a gorgeous Baccarat decanter.
Rémy Martin V
The Rémy Martin V is the brand’s first clear spirit introduced in the US in 2010. The liquid is put through a proprietary 14 °F (−10 °C) filtration process to arrive at a transparent colour as the oak barrel aging is skipped.
The taste is subtle with hints of pear and a fresh minty aftertaste. It is not classified as a cognac, rather it is an eau-de-vie de vin.
So how much does a bottle of Rémy Martin go for in Nigeria? What is the carton price for Rémy Martin?
To celebrate your multifaceted life in true Rémy Martin style, here are the prices for your fine champagne cognac:
It’s Black History Month. This annual celebration of achievements by the black Americans also known as National African American History Month is generally dedicated to recognising the central role of African Americans in United States history and if there is one drink which has played an equally central role in the growth of the African American community, that drink is Hennessy.
The middle-aged African American of today will more often than not identify the legendary centuries-old cognac brand as one they have known since childhood because grandpa drank the dark liquor often, and the one that saw them through college while they were still one of the cool ones. While men are typically seen drinking cognac in black culture, women also indulge in the adult beverage and even with cognac coming in a variety of labels such as Martell and Remy Martin, Hennessy is the most popular cognac in African American History. Thus, it’s become synonymous with hip-hop music and African Americans. But where did this trend come from in the first place?
Most articles seem to agree that rap head Busta Rhymes’ song “Pass the Courvoisier” is the historical marker of the time when cognac consumption in the Black American community reached its peak, but this isn’t true. Busta Rhymes wasn’t doing anything new. Black Americans had been “passing” the cognac for decades before the single came out early in the new millennium, and they were doing it because Hennessy was one of the first spirit brands to devote all resources in the minority audience.
Cognac was born in the southwest region of France when Dutch sailors needed ways to carry their wine along with them on long voyages. By the 18th and 19th centuries, the “new burnt wine” was being regularly exported to Asia, America, England and Holland. Slate has revealed in a recent article that African Americans first documented consumption of cognac while travelling through France as World War II raged.
After the war, Hennessy targeted black publications – a rare and risky gamble, considering the time. This was the 1950s and Hennessy was one of the first brands to feature adverts with black models in the famous Ebony and Jets magazines. But the company didn’t stop there. It was also a leader in hiring Black Americans in ranks of leadership. During the height the United States’ civil rights movement, in 1963, Hennessy brought on 1942 bronze medal Olympian Herb Douglass and he was with the company for more than three decades, serving as Vice President of Urban Market Development. Douglass was merely the third African American to reach the level of vice president of a major national corporation.
Could Hennessy have foreseen a market now often referred to as “the most brand-loyal” with a buying power of $1.2 trillion in 2015? Well, it certainly made the moves required to achieve these. With generations since, it’s seemed a natural progression as the trend continued into the 1990s and 2000s.
The West Africans disseminated information using music even before slavery. The West African “griot”, a storyteller, singer, musician and historian kept records of the village’s events and passed the stories to the next generation.When slavery came, music was used not only to preserve history but to send messages of freedom and of obtaining the freedom. The words in Black American songs have always carried so much weight, and today, Hennessy is mentioned in countless songs by famed artists like Notorious B.I.G., 2Pac, Dr Dre, Kanye West, 50 Cent and many more. This kind of product placement or endorsement is priceless. It’s worked so well because those of us who listen to hip-hop are attracted to glamorous parts of our favourite artists’ lifestyle and liquor is a part of that.
Hennessy has continued to embrace and capitalise on the influence the hip-hop artists are having over the fans. For example, in 2015, to celebrate its 250th anniversary, Hennessy named legendary hip-hop artist Nas its brand ambassador. Since Hennessy’s success in this niche, rap artists and their lyrics have become a key marketing strategy for targeting mainstream America. LL Cool J featured in that Gap commercial in 1997, and most notably, Pusha T wrote McDonald’s famous “I’m Lovin’ It” jingle. Poindexter has reported that strategic endorsement or song mention from a hip-hop artist can translate into higher sales for a brand or company. Apparently, the urban culture icons attract a diverse millennial generation that grew up on rap music.
Today in United States, the black community’s buying power is expected to reach $1.4 trillion by 2020. Any brand not considering this audience certainly won’t be doing its best in the market. To be successful in this market, they will all need to follow Hennessy’s lead.
Remy Martin sponsors Classic FM’s Annual Valentine’s Concert.
Classic FM 97.3 has scheduled their annual Valentines’ Concert for the 16th February 2014; this years’ all star concert is sponsored by Drinks.ng’s own esteemed sponsor Remy Martin and will be head lined by internationally acclaimed R&B star, Brandy and the UK’s foremost Reggae/pop band, UB40!
Although Classic FM have confirmed that this years’ stellar event will be held at the Eko Hotel’s Expo Centre on Victoria Island and will be showcasing some of Nigeria’s finest talent they are yet to release the confirmed line-up. For those of you who are waiting with baited breath, Classic FM have confirmed that the full line up of Nigerian artists will be released later this week, so watch this space…
Tickets for this spectacular extravaganza are available from Afri-tickets.com and Adibba.com and are available in standard and VIP; table bookings are also available.
For more information on Remy Martin and our comprehensive suite of beverages see our website: Drinks.ng
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