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Pernod Ricard Bans the Use of Plastic Straws and Stirrers

Pernod Ricard |

French global drinks producer, Pernod Ricard has placed a ban on the use of plastic straws and stirrers within all parts of its business globally.

The company is also calling for an end to the use plastic straws and stirrers, encouraging its affiliates to join in the call.

The move to end the use of plastic straws and stirrers is hinged on the need to protect the environment by the giant drinks producer. Similar to all plastic items, plastic straws are incredibly damaging to the environment – a single straw taking 500 years to decompose. The ban is in place to also prevent the risk of the straws ending up in the ocean, where straws are the fifth most popular item of rubbish.

“We believe that small acts have a big impact – and that is why Pernod Ricard has decided to stop using non-biodegradable plastic straws and stirrers in any part of its business,” it announced in a recent press release.

“Kicking off the year with concrete resolutions, the group has asked all its affiliates globally to ensure they are not used at any Pernod Ricard events in the future, as has been the case since the run up to the holiday season.”

Bacardi were the first drink giant to place a ban on the use of plastic straws and stirrers. The company  prohibited their use across its events in 2016 in an effort to reduce waste as part of its ‘Good Spirited’ campaign.

In June of 2017, UK bar chain All Bar One made a public pledge to completely eradicate the use of plastic straws across all of its bars as part of its #strawssuck campaign.

Wetherspoon, another popular UK bar chain followed suit. It also said it would be bringing an end to its use of plastic straws across its 900 pubs in the UK and Republic of Ireland by the end of 2017.

Pernod Ricard, in its press release attributed the use of plastic straws in part of the “rebirth of cocktails,” noting an explosion in their usage to adorn glasses over the past few decades. The French group stated the harmful impact of plastic straws. It emphasised the fact that while used on average for just 20 minutes, it takes hundreds of years to decompose, and even then not fully disintegrate.

The ban comes as part of its 2020 Roadmap – Pernod Ricard targets a comprehensive reduction of its waste to landfills from 913 tons today to 0 by 2020.

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Pernod Ricard’s London Office Hit With Cyber Attack

Pernod Ricard |

Pernod Ricard has confirmed that its London office was hit by a cyber attack last week during operational hours of Tuesday, August 8 2017.

While a spokeswoman has revealed that the event had “no impact on business operations”, the company’s shares dropped by 2.1% to an intraday low of €116.9 in Paris.

The attack on the French Company took place at midday, with the IT team noticing “unusual activity”.

“At midday on Tuesday, we discovered unusual activity and evidence of a cyber attack at Pernod Ricard London”.

“This has been fully contained with no impact on business operations,” the spokeswoman narrated.

This is not the first time a business in UK’s capital has been hit with a cyber attack recently. A recent survey of 1,200 businesses across the UK by the British Chambers of Commerce, has revealed that 20% had been hit by a cyber-attack in the last 12 months.

Pernod Ricard, one of such businesses, is set to release its annual report at the end of this month. The company hold the license for some of the world’s most premium spirits including Absolut vodka, Martel cognac, Chivas whisky, Jameson Irish whisky and Olmeca tequila.


Source: The Drinks Business

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Absolut Lime Vodka |

This year, French beverage giant Pernod Ricard will introduce Absolut Lime, the first new flavor for the brand since Absolut Cilantro in 2013. Even though flavoured vodka sales have declined in the United States in recent years, Pernod Ricard believes there are opportunities for growth in the flavoured-vodka industry. The roll out of the new flavour will begin this month and full distribution is projected for end of February.

The flavour innovation kicked off in the vodka industry after the beverage was dismissively called “odourless, colourless, flavourless” by whiskey and tequila producers. Sales soared when the vodka industry discovered this formula for success as consumers were given new reasons to return to the shelves for vanilla, lemon and other flavour additions.

Simple flavour additions like these made it easier for these drinks to be mixed and it would appear the vodka industry got too comfortable. With the introduction of confectionery-inspired flavours like cinnamon and birthday cake, more consumers started to move away from flavoured vodka in favour of dark spirits, indicating a significant shift in drinking behaviour in the United States. Even bacon-flavoured vodka was found in retail shelves and soon, the Distilled Spirits Council reported that the sale of flavoured vodka dropped by 1.1 million cases in 2015.

The vodka industry has become more prudent about flavour innovation and vodka sales are still growing. Pernod Ricard thinks consumers still love the more traditional flavours, particularly the citrus-based ones. “We launched Absolut Citron almost 30 years ago. As we looked at the category, we realized that citrus was a top position for Absolut” said Nick Guastaferro who run’s Absolut’s business in the United States. According to Guastaferro, the classic citrus flavours are easier for bartenders and drinkers at home to understand. “You can add lime juice to make more complex cocktails, but the idea is that the Absolut Lime liquid can stand on its own and you don’t need the lime. That step can be replaced.” Guastaferro said.

In addition to launching Absolut Lime, Pernod Ricard will be streamlining focus on the brand. It’s been revealed that even though 17 flavours are available in the United States, focus will be on 10 flavours including Citron, Mandrin, Ruby Red, Mango, Peppar, Vanilla, Apeach, Raspberri, Pear and the new Lime. “We wanted to think about the flavours in our portfolio and build from a point of strength—classic flavors. This is a simple flavour that a bartender can play with—that’s really the thinking that led to the launch of Absolut Lime” said Guastaferro.

There are no known plans to make Absolut Lime available in the international market, but we can only hope this happens soon. Absolut Lime should be fantastic for Nigerians!

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Pernod Ricard Pacific and Pernod Ricard Winemakers strengthen leadership teams

Pernod Ricard |

Pernod Ricard Strengthens Leadership Team

The recent appointments include Managing Director of Pernod Ricard Pacific, Bryan Fry and Chairman and CEO of Pernod Ricard Winemakers, Bruno Rain.

Fry has joined the Pernod Ricard Pacific team, following his move from the U.S. Fry holds a Bachelor’s Degree in Applied Science from the University of Adelaide and a Graduate Diploma in Economics from the University of New England. He has been the President and CEO of Pernod Ricard USA since September 2012. He joined Orlando Wyndham Group in February 1995 and was appointed National Agribusiness Manager in 1998 and Regional Manager Asia/Pacific for Orlando Wyndham in 2000. Fry was appointed Marketing Manager, Wyndham Estate in May 2004, and in February 2006 he was appointed Vice President Marketing Pernod Ricard Asia, before becoming President and CEO of Pernod Ricard Brazil in July 2009.

He replaces Julien Hémard who has relocated to New York to take on the role of Chief Commercial Officer, Spirits, for Pernod Ricard USA.

In a statement about his appointment Pernod Ricard said: “In his role as Managing Director of Pernod Ricard Pacific, Bryan will be responsible for driving the strategic direction of the distribution side of the wines and spirits business across Australia and New Zealand.”

Fry is joined by Rain who has moved to Australia from Pernod Ricard’s headquarters in Paris, where he most recently held the position of Managing Director of HR and CSR.

Rain has worked for Pernod Ricard for 29 years, having started his career with Pernod Ricard as an Internal Auditor in 1987. Since then, he has held roles as CFO of Pernod Ricard Headquarters, as well as CEO for Pernod Ricard in Argentina and Spain.

Pernod Ricard said: “In his role as CEO and Chairman of Pernod Ricard Winemakers, Bruno will continue to drive the success of the business’ premium quality wines globally, including Jacob’s Creek in Australia, Brancott Estate in New Zealand, Campo Viejo in Spain and Kenwood Vineyards in the USA.”

Rain replaces Jean-Christophe Coutures who has relocated to Ireland to take the role of Chairman and CEO for Irish Distillers.

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History of Pernod Ricard

Pernod Ricard |

History of Pernod Ricard

pernod ricard

Pernod Ricard is the world’s leader in the Premium spirits industry. It operates in more than 85 affiliates and 100 production sites.

Pernod Ricard as it is known today, was created in 1975 through the merger of two French anise-based spirits companies: Pernod, which was founded in 1805, and Ricard, founded by Paul Ricard in 1932. The two companies , who were previously competitors joined forces with the aim of  diversifying their range of products and especially to capture new, international markets.

In the 1980s Pernod Ricard began building a global network of international subsidiaries. The company acquired Irish Distillers (which includes Jameson Irish whiskeys) in 1988  and by 1989 had acquired Orlando Wyndham (makers of Jacob’s Creek). By 1993 Pernod Ricard’s global network included the United States, Italy, Ireland, Australia and a number of markets in Asia.

The company then began to make major acquisitions which marked the next, most notable stage in the company’s history. In 2001, they acquired a number of Seagram brands, followed by the acquisition of Allied Domecq in 2005. In 2008, Pernod Ricard acquired Vin & Spirit, owner of ABSOLUT vodka, which launched the group into its current co leadership position in the global wine and spirits industry. In 2011, Premium Wine Brands, the company that manages all the major brands in the Pernod Ricard Group portfolio was founded.

Pernod Ricard holds one of the most prestigious brand portfolios in the sector: ABSOLUT Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate (formerly Montana), Campo Viejo and Graffigna wines.

Pernod Ricard Nigeria was established in 2010 to cater to the Nigerian Marketing. The company is in charge of importing products and the local marketing development for all brands in the Pernod Ricard portfolio.