Moët & Chandon has announced that its grand day celebration is set to hold on June 9, 2018, in Lagos.
Formally known as Moet party day, the event is set aside as a day of sparkling celebrations around the globe. Friends and loved ones are hosted to a 24-hour party, as they raise their champagne glasses in a worldwide toast to the memorable moments that bring joy to their lives.
The annual festive party is planned in over 80 countries and is set to bring together over a million people from Hong Kong, Lagos, Geneva and Montreal among glitz and glamour.
“This year, Moët & Chandon is bringing the art of the fête to Nigeria. Moët & Chandon Grand Day will be a unique event in which we share the magic of champagne and celebrate a day dedicated to the joys of life.
“And the translation of the French word ‘fête’ literally means ‘party’,” says Elizabeth Oputa, manager of champagne brands at Moët Hennessy in Nigeria.
Moët & Chandon, founded in 1743, is one of the world’s most valuable champagne brands, offering a range of unique wines for every occasion.
Valentine’s Day is fast approaching and premium champagne brand, Moët & Chandon has teamed up with Snap to develop a mobile game for its “Love Unconventional” campaign.
The campaign, which is set to run from Valentine’s Day to Mother’s Day, is part of the exodus of luxury brands from traditional advertising to mobile and social media platforms.
To play, users shoot corks at a tower of champagne glasses to earn points with the most points earned by those who get the cork in the top single-level glass. The winners get the chance to write a love poem with input from modern artist and poet Cleo Wade.
Moët & Chandon will be market the game on its social platforms with heavy influencer content on Facebook and Instagram where users will be given a link to a browser-based version—as well as through ads on Snapchat Discover.
“A lot of advertisers, especially in the luxury space, use Snapchat to amplify content,” Christine Ngo, marketing director and head of US customer engagement at Moët & Chandon told AdExchanger.
“We really wanted to engage people in this program.”
With Snap’s help, the premium champagne brand will target Snapchat users interested in luxury, wines, and spirits. The campaign will be gated and targeted to consumers 25 and older.
So would you log on to Snapchat and get busy writing love poems with Moët & Chandon’s game? It’s a game you can play with your significant other on Valentine night. Just make sure to order a bottle of Moët while at it.
Diageo plcis a British multinational alcoholic beverages company headquartered in London, England. It is the world’s largest producer of spirits and a major producer of beer and wine.
Diageo’s brands include Smirnoff (the world’s best-selling vodka), Johnnie Walker (the world’s best-selling blended Scotch whisky), Baileys (the world’s best-selling liqueur) and Guinness (the world’s best-selling stout). It also owns 34% of Moët Hennessy, which owns brands including Moët & Chandon, Veuve Clicquot and Hennessy. It sells its products in over 180 countries and has offices in around 80 countries.
Diageo is an invented name that was created by the branding consultancy Wolff Olins in 1997. The name is composed of the Latin word “dia”, meaning day, and the Greek root “geo”, meaning world, and is meant to reference the company giving pleasure every day, everywhere.
Diageo was formed in 1997 from the merger of Guinness and Grand Metropolitan, under the authorization of Guinness’s Philip Yea and Anthony Greener, along with Grand Metropolitan’s John Mcgrath and George Bull. Shares in Diageo began trading on the London Stock Exchange on 17 December 1997.
Diageo owned Pillsbury until 2000 when it was sold to General Mills.In 2002, Diageo sold the Burger King fast food restaurant chain to a consortium led by US firm Texas Pacific for $1.5 billion. During February 2011, Diageo acquired Mey Icki, a Turkish Liquor company for a total of $2.1 billion.
In recent years, Diageo has invested in many companies.