History of Moët & Chandon
Moët & Chandon or Moët, is a French fine winery and co-owner of the luxury goods company LVMH – Moët Hennessy Louis Vuitton SE. Moët et Chandon is one of the world’s largest expansive champagne producers and a prominent champagne house. The company holds a royal warrant to supply champagne to Elizabeth II. Moët et Chandon was established in 1743 by Claude Moët who was the first winemaker in Champagne to exclusively produce sparkling wine.
Moët was an expert salesman who advocated the importance of personal contact with customers. During the 1730s, he networked extensively within the royal circles of Versailles. He became one of few merchants accredited to serve the royal court. One of his most loyal customers was the Madame de Pompadour. Following his death the champagne house went to the control of his grandson Jean-Rémy Moët.
Moët et Chandon owns 1,150 hectares (2,800 acres) of vineyards, and annually produces approximately 28,000,000 bottles of champagne.
Moët et Chandon began as Moët et Cie (Moët & Co.), established by Épernay wine trader Claude Moët in 1743, and began shipping his wine from Champagne to Paris. The reign of King Louis XV coincided with increased demand for sparkling wine. Soon after its foundation, and after son Claude-Louis joined Moët et Cie, the winery’s clientele included nobles and aristocrats.
In 1833, the company was renamed Moet et Chandon after Pierre-Gabriel Chandon joined the company as a partner of Jean-Remy Moet, Claude Moet’s grandson.
Moët marketed its first vintage in 1842 and their best-selling brand, Brut Imperial was introduced in the 1860s. Their best known label, Dom Perignon, is named after Benedictine monk known as the “Father of Champagne”. Moët & Chandon merged with Hennessy Cognac in 1971 and with Louis Vuitton in 1987 to become LVMH (Louis-Vuitton-Moët-Hennessy), the largest luxury group in the world.
In 2006, Moët et Chandon Brut Impérial issued an extremely limited bottling of its champagne named “Be Fabulous”. The champagne was a special release of its original bottle with decorative Swarovski crystals, marking the elegance of Moët et Chandon.
Moët was the official Formula One champagne provider between 1966 and 1999 and again in 2016.