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Martini Cocktail: The Story Behind the Drink

Martini_Cocktail | www.drinks.ng

The Martini cocktail is one of the most popular mixed-alcohol beverages in the world, coming with its own distinct glass. The drink speaks a lot about a person’s personality – it has become a signature drink for men of style and class.

Getting served a cocktail in a martini glass does not necessarily mean its a martini cocktail. For most purists, the drink is made up of gin and vermouth, and nothing more. But there may be more to this classic cocktail than we might know of.

History of Martini Cocktail

Truth be told, no one knows exactly the origin of the martini. However, there is a general theory that most people have come to accept. The story holds that the drink evolved from Martinez, which in turn comes from the Manhattan. In the early 1860s, people frequented the Occidental Hotel in San Francisco for a glass of cocktail before taking an evening ferry to the nearby town of Martinez.

The people of Martinez are said to have made claims to the drink being prepared by a bartender in their town. A bartender named Jerry Thomas is said to have invented a drink for a miner who wanted something special in exchange for a gold nugget. Since the miner was heading back to Martinez, California, Jerry named it for the city – Martinez.

Another account holds that Italian immigrant bartender Martini di Arma di Taggia invented the drink at the Knickerbocker Hotel in New York City before World War I. His recipe contained dry gin and dry vermouth, in equal parts, and orange bitters.

Another legend claims that the cocktail may have gotten its name when an Italian vermouth maker started marketing their product under the brand name of Martini in 1863, after its director Alessandro Martini. In another account, it was named for the Martini & Henry rifle used by the British Army for 20 years between 1870 and 1890. Both the rifle and the drink delivered a strong kick

The first known written recipe of the martini is credited to O. H. Bryson’s 1884 cocktail book, The Modern Bartender, where the drink is referred to as a variation of the Manhattan. Also, in Harry Johnson’s Bartender Manual, published in 1888, he lists the ingredients of the cocktail as old tom gin, sweet vermouth, orange curacao, gum, Boker’s bitters and a lemon twist. However, there were numerous cocktails with similar names and ingredients to the modern-day martini that were published in bartending guides of the 19th century.

In spite of the uncertain roots of the martini, the drink gained popularity during the Prohibition. The ease of the manufacture of illicit gin in the US created a huge market for the bloom of martini cocktail in the mid-20th century.

Marketing of gin and vodka by liquor companies in the 1950s and 1970s respectively also played a huge role in making the martini popular. Also, product placement in films, as well as celebrity endorsements gave credence to the drink. With celebrities like Ernest Hemingway, Marlene Dietrich, David Niven and Humphrey Bogart seen drinking martinis in public or on screen, the thirst for the drink grew rapidly.

James Bond fans will confirm that the fictional character has done much for the popularity of the martini cocktail. Despite drinking martini only once in Ian Flemming’s James Bond books, the fictional British secret agent has been improved the marketability of the cocktail, even making the popular phrase “Shaken, not stirred.”

 

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Bacardi Names New Managerial Appointments for Asia Pacific, Middle East & Africa

Bacardi Limited has appointed Vijay S. Subramaniam as the new Managing Director overseeing Asia Pacific, the Middle East & Africa (AMEA).

Subramaniam will lead the company’s commercial operations in the region for the premium spirits, effective immediately. The 49-year old reports to Bacardi CEO Mahesh Madhavan and automatically becomes a member of its global leadership team. Subramaniam will work from Dubai while awaiting his immigration department approvals.

“As we continue to expand Bacardi’s portfolio of premium brands in these vast and fast-growing markets, Vijay’s keen understanding of the opportunities and complexities unique to this region, and his ability to brilliantly adapt global brands to make them locally relevant, will be vital to our continued global growth,” Madhavan  said.

Subramaniam, who has been with the company since 2013, was formerly managing director of India, and most recently expanded his role to lead the Middle East. Before joining Bacardi, he spent 12 years in various general management roles within AMEA working in diverse, multi-cultural environments.

“AMEA represents a once-in-a-lifetime growth opportunity for Bacardi, and our team’s mission is to continue to build awareness and esteem for our iconic brands with new consumers throughout the diverse and dynamic markets within our region,” said Subramaniam.

Bacardi also announced that Sanjit Randhawa has been promoted to managing director of India and Southeast Asia. Randhawa has worked at Bacardi for over a decade in various roles including financial director for India operations; managing director for the Philippines, and more recently managing director for South East Asia. His understanding of the India and South East Asian markets will enable Bacardi to continue with its leadership in these dynamic markets, says Bacardi.

More so, Vikas Mittal, who formerly managed West and North Africa, has been announced as the new managing director of the Middle East and North Africa, while François Portier, formerly managing director of South & East Africa, resumes a new role as managing director of South, East, and West Africa.

Subramaniam succeeds Alejandro (Alex) Ouziel who will leave the company to pursue other opportunities.

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Bryan Okwara Renews Contract with Martini as Brand Ambassador

Bryan Okwara - Martini | www.drinks.ng

Bryan Okwara has renewed his ambassadorial deal with premium sparkling wine and vermouth brand Martini for another year.

The Nollywood actor has been the face of the brand for the past year, partnering with the alcoholic beverage in promotional ads and sales packages.

““The last one year working with Martini has been an exciting journey for me,” Okwara said after signing the new deal.

“I have discovered a whole new world of fun and celebration which is what Martini is about, from the enlightening visit to the steep hillside vineyards of Pessione Italy – the Martini Homeland to being part of two exciting Grand Prix in Singapore and Abu Dhabi, and  celebrating every moment with Martini on board the planes, on the VIP corners and with friends; it’s all a memory to cherish for a lifetime and I can’t wait to get on the road for Martini again”.

Bryan Okwara - Martini | www.drinks.ng

The 31-year old further thanked Bacardi-Martini Nigeria (BMN) for doing him the honour of renewing his contract, noting that the new deal has further solidified the relationship between the brand and Nigeria’s entertainment industry.

Bacardi Martini’s Area Director West Africa, Vikas Mittal, who spoke at the event said that the renewal of the contract is down to the way Bryan Okwara has represented the brand in the past one year. He stated that the actor has successfully carried the essence of the Martini brand, inspiring Martini consumers at the same time.

Bryan Okwara - Martini | www.drinks.ng

Mittal also hinted that there is a yet-to-be-released campaign tagged “Play with Time”, Okwara shot in Singapore during the course of the former deal.

 

 

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5 of the Best Gin Cocktails with Recipes

5 Best Gin Cocktails with Recipes | www.drinks.ng

5 Best Gin Cocktails

Gin has a centuries-long history filled with interesting quips and tidbits with the first use of the spirit traced back to the 17th century. Common use of the phrase “gin-soaked” in describing people who over-imbibe is enough proof of gin’s rich history. Gin is perfect for mixing into cocktails mostly because it’s smooth liquor. It’s more popular than ever today, so it wouldn’t hurt to learn some simple serving options. Luckily, you don’t fancy equipment for most cocktails. All that matters is the love you put into making these.

Before you try making any of these gin cocktails, remember:

  • The key to making drinks is the balance between sweet and sour or bitter. It’s about not letting one element overpower the other.
  • Taste your drinks before you serve to make sure they’re good.
  • If you’re serving over ice, fill the glass to the top with it.
  • Make sure the garnish is fresh and stacked close to the straws.
  • Keep in mind that we all drink in three steps. With our eyes first, then with our nose and finally with our mouth.

These gin cocktails are the best not just because they taste great when mixed properly but because they’re come of the easiest to pull off.

1. Martini

A martini is one of the most popular alcohol beverages in the world. H.L. Mencken referred to it as “the only American invention as perfect as the sonnet”.

Ingredients

  • 1 1/2 oz gin
  • 1/2 oz dry vermouth

How to make Martini

All you need here is gin, dry vermouth, lemon and olives. Pour your gin and vermouth into a mixing glass filled ice cubes and stir well. Do not shake, stir. Pour this mix in a martini cocktail glass and squeeze oil from your lemon peel into it, after which you garnish with olive.

2. Gin and Tonic

This very well-known gin cocktail is such a phenomenon because its taste is quite different from the taste of its constituent liquids which tend to be bitter. The reason for this is the chemical structures of both ingredients are of a similar molecular shape and attract each other, shielding the bitter taste.

Ingredients

  • 5 oz tonic water
  • 2 oz gin
  • 1 wedge of lime

How to make Gin and Tonic

Fill your glass with ice and add your gin and tonic. Garnish the mix with your lime wedge.

3. Gin Rickey

Created in Washington D.C. during an especially brutal heat wave in the 1980s before air-conditioning existed, the gin rickey is a refreshingly bubbly and pleasantly bitter cocktail.

Ingredients

  • 2 oz dry gin
  • 2 oz club soda
  • Lime
  • Splash of lime syrup

How to make Gin Rickey

Squeeze as much lime juice as you can into a Collins glass filled with ice. Add your dry gin and club soda, then your splash of lime syrup.

4. Gin Fizz

The gin fizz is the most popular in the fizz family. Its defining features are an acidic juice like lemon or lime with carbonated water.

Ingredients

  • 3 oz soda
  • 1 oz simple syrup
  • 2 oz sloe gin
  • 3/4 oz lemon juice

How to make Gin Fizz

Shake the sloe gin, lemon juice and simple syrup vigorously with ice in a mixing glass. Pour into an ice-filled Collins glass, and top with a club soda or seltzer.

5. Negroni

Negroni is said to have originated from 1919 Florence, Italy when Count Camillo Negroni asked the bartender, Fosco Scarselli, to strengthen his favourite cocktail, the Americano, by adding gin rather than the normal soda water. Scarselli also added an orange garnish instead of the typical lemon garnish used in mixing the Americano.

Ingredients

How to make Negroni

Pour all ingredients into a glass filled with ice and stir and garnish with an orange peel.

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Best Champagne Cocktails

Champagne cocktails | www.drinks.ng

Champagne is royalty among alcoholic beverages, if not for anything, for its sparkly golden bubbles.

You can call it the beautiful princess in the fairytale of drinks and you won’t be wrong.

While it is simply magic to sip the sparkling wine without mixing it, making a cocktail out of it is another amazing experience on its own.

Champagne cocktails do not just give off the sweet-sour taste of the wine, but a tingly sensation to the taste buds as well as the laid back feeling of whatever special flavours have been used in the cocktail.

Sipping a good champagne cocktail not only makes the good times better but creates plenty of spirit, as well as add a whole new buzz to that party or romantic dinner.

Here are the top champagne based cocktails you can make:

Champagne Cocktail

Champagne cocktail | www.drinks.ng

 

 

 

 

 

 

 

 

 

 

 

This is about the simplest champagne-based cocktail to make since it does not take up too many ingredients. It brings together two opposites into the sour taste of the wine – sweetness and bitterness.

What you need

How to make Champagne Cocktail

  • Place the sugar cube on a spoon and douse with bitters
  • Drop into a Champagne flute and fill with the Moet Brut Champagne
  • Garnish with a lemon twist
  • *Best served with dinner

Sparkler Cocktail

Sparkler cocktail | www.drinks.ng

 

 

 

 

 

 

 

 

 

 

Like the name goes, even the stars do not give the skies enough sparkle as this cocktail would give to that special Valentine’s Day dinner.

What you need

How to make Sparkler Cocktail

  • Pour in the champagne into a champagne flute, add tequila and syrup and allow to settle
  • Garnish with a slice of strawberry
  • *Best served chill (especially the tequila and the champagne)

Moet Golden Glamour

Moet golden glamour cocktail | www.drinks.ng

 

 

 

 

 

 

 

 

 

A popular feature during the Academy awards, this is a premium champagne-based cocktail. It adds another wonderful buzz evening events and cocktail parties.

What you need

How to make Moet Golden Glamour

  • Simply add all the ingredients to a coupe glass
  • Garnish with a fresh mint sprig

Basil Fizz Cocktail

Basil fizz cocktail | www.drinks.ng

 

 

 

 

 

 

 

 

This is one that can even be had with breakfast or brunch, and for that purpose, it is a wonderful way to get the day started – especially days that will end in a wild night of partying.

What you need

How to make Basil Fizz Cocktail

  • Add Basil Hayden’s Bourbon and Champagne to a flute

Very Sexy Martini Cocktail

Sexy martini cocktail | www.drinks.ng

 

 

 

 

 

 

 

 

 

Don’t be deceived by the name, this is no Martini. However, taken with a Martini glass, this is a wedding of several flavours with champagne as the leader of the pack.

What you need

How to make Very Sexy Martini Cocktail

  • Put the raspberries and mint in a shaker and muddle together
  • Add the remaining ingredients except the Champagne and fill with ice
  • Shake, and strain into a Martini glass
  • Pour in the Champagne and garnish with a mint spring and a raspberry
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The History of the Martini Cocktail

Martini Cocktail | www.drinks.ng

The Martini is arguably one of the most iconic cocktails. It’s history however is a bit murky and shrouded in quite a bit of mystery.

One theory points to the town of Martinez, in California where it is claimed that the drink was invented during the mid-1800s Gold Rush. Legend has it that a gold miner who struck a fortune decided to celebrate at a local bar. He requested Champagne, which was unavailable, so the bartender insisted on concocting another beverage made from ingredients he had on hand: gin, vermouth, bitters, maraschino liqueur, and a slice of lemon. Thus, “The Martinez Special” was born. The miner enjoyed the cocktail so much that he tried to order it again San Francisco, where, of course, the bartender required instruction in its preparation. Thus the popularity of this sweet, bracing drink, spread and it was first published in the Bartender’s Manual in the 1880s.

Another theory by Barnaby Conrad III, author of a book on the Martini’s origin, claims that the drink was, in fact, invented in San Francisco, after a miner requested a pick-me-up in the city on his way to Martinez. There are also assertions that it originated in New York’s Knickerbocker Hotel. Still others assert that the drink was named after “Martini & Rossi” vermouth, which was first created in the mid-1800s. Apparently in the interest of brevity, the drink became known as the “Martini.”

Regardless of its origins, one thing that people can agree on is that the martini has been associated with both rich and famous people for years, from FDR to Frank Sinatra and James Bond. The famous line, I must get out of these wet clothes and into a dry Martini, has said to have been the invention of Peter Benchley, who was an extra on the set of the 1935 MGM film China Seas, starring Clark Gable and Jean Harlow. W.C. Fields was said to have started the day with two Double Martinis, and reportedly carried an oversized martini shaker with him on set each day.

And after James Bond made the vodka martini his drink of choice, it became a symbol of what a chic cocktail looked like. The vodka martini has become a staple of the finest bars ever since, and its versatility makes it one of the truly great cocktails.

While there are many different types of martinis, including the Lemon Drop, the Manhattan, and the Cosmopolitan, the principle ingredient in every martini is gin, followed by Vermouth.

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History of Bacardi

Bacardi history | www.drinks.ng

Bacardi Martini

Bacardi History

Bacardi Limited is the largest privately held, family-owned spirits company in the world. The company, famous for its eponymous Bacardi white rum now has a portfolio of more than 200 brands and labels. Barcadi was founded in 1862, and family-owned for seven generations. Bacardi employs 6,000 people, manufactures at 27 facilities in 16 markets on four continents, with sales in more than 150 countries.

Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. The company sells in excess of 200 million bottles per year. Bacardi Limited is headquartered in Hamilton, Bermuda. Bacardi Limited opened offices in Bermuda in 1965 and moved into its current Ludwig Mies van der Rohe designed landmark building in 1972. The Company has a 16-member board of directors led by the original founder’s great-great grandson, Facundo L. Bacardí.

The Bacardi brand portfolio comprises more than 200 brands and labels, including Bacardi rum, the world’s best-selling and most-awarded rum, as well as the world’s most-awarded spirit; Grey Goose vodka, the world’s leading super-premium vodka; Dewar’s Blended Scotch whisky, the world’s most-awarded blended Scotch and the number-one selling premium blended Scotch whisky in the United States; Bombay Sapphire gin, the top-valued and fastest-growing premium gin in the world; Martini vermouth and sparkling wines, the world’s leading vermouth and the world’s favorite Italian sparkling wines; Cazadores 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands including William Lawson’s, the fastest-growing global Scotch whisky brand; Eristoff vodka, one of the fastest-growing  vodka brands in the world; and St- Germain, a super-premium elderflower liqueur.

Bacardi-Martini is the Nigerian Agent for Bacardi Limited with the agency being headed by Femi Olajimbiti.