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5 Key Reasons Drink Brands Are Sponsoring Christmas Concerts

At_The Club_With_Remy |

Christmas is Nigeria’s ‘unofficial’ party season and major drink brands in the country are part of the reason behind that.

After all, what party is complete without a drink or two?

A look at the event calendar for December shows that major drink brands have partnered with event planners and big artists for some of the amazing concerts.

From Hennessy Artistry Grande Finale to Pepsi’s ‘Disemba’ line of events, there is always a major brand associated with a big concert.

So why do these drink brands sponsor these concerts?

  1. Sales

For the drink brands, the competition is always on who can make more sales. Drink brands like Hennessy, Johnnie Walker, Remy Martin and the rest leverage on these Christmas concerts as an avenue to sell off their products. It is normal to find vendors with stalls at these concerts selling drinks.

  1. Brand Visibility

From the posters, banners, radio, TV and outdoor advertorials that precede these concerts, more consumers begin to see and hear about the brands sponsoring these concerts. Christmas concerts have become like an advertorial showcase for these brands and it is interesting to see more and more brands jump on the roller coaster although there seems to be a bit of ‘copy-catting’ in this aspect.

  1. Brand Identity

Concerts create a unique identity for the drink brands. While Hennessy Artistry uses the avenue of music as a testimony to its unique blending style; At the Club with Remy Martin reveals the brand’s identity as enchanting cognac to enjoy in clubs and parties.

To each drink brand, its own identity and all are targeted to tuning in with the consumer base that tandems with its identity.

  1. Ambassadorial Deals

Some of the artists like Falz, Wizkid, Davido, Olamide, Timaya are celebrity ambassadors of most of these drink brands. It goes without saying that the brands will key into any concert organised by any of its ambassadors.

Smirnoff showed a good example when it partnered, alongside Pepsi for DJ Spinall’s Album party which held recently at the Oriental Hotel.

  1. Brand Experience

Music and drinks are wonderful companions when it comes to partying. There is a saying among social circles that “a glass or two helps you to understand the music better.” Drinks brands tag with these concerts to create the right experiential atmosphere for lovers and potential customers to interact with their products. For drink brands, Christmas concerts are like an open playground to build the fun side of their products on.

At_The Club_With_Remy |
Posted inNews updates

5 Key Reasons Drink Brands Are Sponsoring Christmas Concerts

Posted on 12 10, 2018

Christmas is Nigeria’s ‘unofficial’ party season and major drink brands in the country are part...

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Johnnie Walker Launches ‘Jane Walker’ Whisky To Celebrate Women’s Rights

Jane Walker |

Diageo-owned whisky brand Johnnie Walker has launched a new limited edition whisky to coincide with Women’s History Month.

The label of the new Jane Walker bottles is designed in sync with Diageo’s hopes garner more female whisky drinkers, Johnnie Walker Vice President Stephanie Jacoby told Bloomberg.

“Scotch as a category is seen as particularly intimidating by women,” Jacoby said.

“It’s a really exciting opportunity to invite women into the brand.”

Jane Walker is an extension of the brand’s campaign in 2016, “Keep Walking America” which was targeted towards groups like Latinos and veterans.  The new Jane Walker labels will appear on 250,000 bottles in the US starting in March.

In addition, Diageo has announced that for every bottle made, it will donate a dollar to organizations that promote women, including Monumental Women and She Should Run.

According to Bloomberg, the London-based company is also  “calling on advertising agencies to put forward one female director as part of any work pitch,” and is working to internally to boost its female representation.
Jane Walker |
Posted inNews updates

Johnnie Walker Launches ‘Jane Walker’ Whisky To Celebrate Women’s Rights

Posted on 02 28, 2018

Diageo-owned whisky brand Johnnie Walker has launched a new limited edition whisky to coincide with...

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Diageo To Increase Consumer Insight in Africa

The world’s largest premium drinks company, Diageo has paired up with UK research firm Join the Dots to increase consumer insight in Africa.

Join the Dots will ensure that Diageo’s trade presence in Africa grows beyond the +2% overall net sales in Africa as reported in the company’s most recent interim results. The key target markets are Nigeria, Kenya, Ethiopia, Ghana, and Cameroun.

“Africa represents a huge market opportunity for Diageo,” Gavin Holt, senior client director at Join the Dots said.

“It has 54 countries and a population of more than one billion people, a lot of which are between the age of 18-24.

“The research strategy has been to go straight to the mobile community to gain data insights and uncover drinking habits, bar trends and prime target ages.

“One of the issues which Diageo faces in Africa is that local brands can advertise and even launch a product in around three months, which makes it difficult for Diageo to stay on top of trends and insights.”

Join the Dots’ mobile research will look into people’s drinking habits, product testing, concept testing and bar visits. The results of the research are designed to help Diageo better understand young adult African lives in order to make better business decisions steeped in the local culture.

“The main focus for Diageo is on beer, whilst also exploring the RDT and whisky markets,” Holt added

“All research projects are designed with the intent of collecting natural behaviors and feedback, ensuring it’s also engaging for this hard to reach audience.”

A symbiosis of innovative technology and imaginative approaches have been put to use by Join the Dots in helping Diageo get closer to their African consumers more than ever before.

Diageo has within its purview premia brands like Johnnie Walker whiskey, Ciroc vodka, and Baileys Irish Cream, which are among the leading products in the African market. In Nigeria, they are the parent company of Guinness Nigeria Plc.

Posted inNews updates

Diageo To Increase Consumer Insight in Africa

Posted on 02 06, 2018

The world’s largest premium drinks company, Diageo has paired up with UK research firm Join...

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Johnnie Walker Launches New Limited Edition Whiskey

johnnie-walker |

Johnnie Walker, known for its range of specially distilled whiskies, has launched a new limited edition whiskey aimed at travellers for the new year – Johnnie Walker Blenders’ Batch Sherry Cask Finish.

The Johnnie Walker Blenders’ Batch portfolio is a series of whiskies crafted with the freedom to create blends which deliver distinctive flavours and amazing serves. The range of limited edition whiskies have indeed challenged the existing whiskey making traditions.

Inspiration for the new whiskey stems from the Johnnie Walker Black Label. The team of 12 expert whiskey makers at Johnnie Walker created the deliciously rich and sweet Johnnie Walker Blenders Batch Sherry Cask Finish with fruity notes. It is aged for 12 years in a sherry cask for a maturation that defines its taste on the palate.

Johnnie Walker Blenders’ Batch Sherry Cask Finish is made with whiskies from Blair Athol, Cardhu and Strathmill distilleries. The dark Scotch whisky has a smooth mouth-feel with notes of sweet vanilla, smoke, raisins and a warming finish of dark chocolate.

Johnnie Walker Blenders Batch |
Johnnie Walker Blenders Batch Sherry Cask Finish (PRNewsfoto/Johnnie Walker)

“Johnnie Walker Blenders’ Batch whiskies are the result of bold experiments that push the boundaries in flavour, ” Aimee Gibson, Johnnie Walker expert whisky maker said.

“Taking inspiration from the element of sherry cask maturation in Johnnie Walker Black Label, I was intrigued by the rich and fruity taste it added to the blend. It inspired me to experiment with the sherry cask finish to awaken more of these fruity notes and to add a unique flavour dynamic.”

She further added that:

“The outcome has been extraordinary; Johnnie Walker Blenders’ Batch Sherry Cask Finish is a fantastically sweet and rich whisky. It’s the perfect introduction for those who are new to Scotch Whisky, but will also excite seasoned whisky lovers.”

Dayalan Nayager, Managing Director of Diageo Global Travel, also commented on the travel retail exclusivity.

“This is a special launch for Diageo Global Travel because it’s exclusive to our shoppers. It is the first travel retail exclusive from the Johnnie Walker Blenders’ Batch series and will make the perfect purchase for travellers who want to gift something truly special in the New Year.

“Travelers are looking for brands that have discovery, authenticity, craftsmanship and real human stories behind them, and there is none better than Johnnie Walker. We are thrilled to offer shoppers a glimpse into the world of flavour exploration from the world’s biggest Scotch Whisky brand and add another innovation to our range.”

Johnnie Walker Blenders’ Batch Sherry Cask Finish is perfect for cocktails, much like its cousin, the Johnnie Walker Black Label. It is best enjoyed mixed with ginger ale and garnished with a fresh orange segment to create a delicious home-made cocktail.

The new whisky is already available for travelers in selected duty free stores worldwide. It retails at GBP26.50 / N12,500 for a 1 litre bottle.

johnnie-walker |
Posted inNews updates

Johnnie Walker Launches New Limited Edition Whiskey

Posted on 01 15, 2018

Johnnie Walker, known for its range of specially distilled whiskies, has launched a new limited...

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Johnnie Walker Prices

Johnnie Walker Red Label 70cl |

Originally called Walker’s Kilmarnock Whisky, Johnnie Walker is a Scotch whisky brand that offers a wide range of whisky blends.

To see the prices of our wide range of Johnnie Walker Whisky, click here.

From giving the whisky to sailors take it to wherever ships went, it grew to be sold in 120 countries by 1920. Today it is the most widely distributed brand of blended Scotch whisky in the world and is sold in almost every country.

The brand, which became popular after the founder, John “Johnnie” Walker’s death in 1857, made an annual sales of the equivalent of over 226.2 million 750 ml bottles in 2015 (169.2 million litres).

That shows just how powerful the brand is, being immortalized by “songwriters and filmmakers, idolised by socialites and movie stars, enjoyed by statesmen and walking shoulder-to-shoulder with the great sportsmen and women of the age,” according to the drink’s official website.

What are the prices of Johnnie Walker labels in Nigeria?

Thinking of spicing up your party with one of the amazing Johnnie Walker labels? Here are the cheapest Johnnie Walker prices in Nigeria:

Product Size Amount in Carton Unit Price (NGN) Carton Price (NGN)
Johnnie Walker Blue 70cl 6 61, 180 367,030
Johnnie Walker Red 70cl 12 3,350 40,190
Johnnie Walker Red 20cl 24 1,433 30,429
Johnnie Walker Black 70cl 12 7,700 88,810
Johnnie Walker Black 1 litre 12 11,398 120,992
Johnny Walker Red 1 Litre 12 5,210 55,304
Johnny Walker Red 4.5cl 3 26,845 71,243
Johnnie Walker Black  4.5cl  3  55,055  146,108
Johnny Walker Gold RSV  70cl  6 12,070  72,410
Johnny Walker Platinum  70cl  6  25,000  131,800
Johnny Walker Blue Crystal 70cl 3 86,540 259,610


Johnnie Walker Red Label 70cl |
Posted inNews updates

Johnnie Walker Prices

Posted on 03 06, 2017

Originally called Walker's Kilmarnock Whisky, Johnnie Walker is a Scotch whisky brand that offers a...

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6 Drinks You Missed From “The Wedding Party” Movie

Johnnie Walker and Baileys - The Wedding Party |

Kemi Adetiba‘s The Wedding Party will go down as one of the most iconic Nollywood films of all time, maybe not in terms of its artistry, but surely for its huge commercial success.

The romantic comedy, which premiered in Nigerian cinemas on Friday, December 16, 2016, has raked in a record N450 million from the box office. That is almost half a billion, and certainly the highest grossing Nollywood movie of all time.

However, while you may have enjoyed the comedy and drama, there are certain things your eyes missed and among them were some premium drinks on display.

Nigerian weddings are never lacking with assorted drinks to go with the rich menu of food. In very many cases, it is the drinks that make the party.

How do we know? supplies the drinks to these parties.

So here are five drinks you missed from The Wedding Party:

Bollinger Champagne

Bollinger - The Wedding Party | Champagnes are ever present at weddings – and The Wedding Party did well to sample one of the premium sparkling wines from the Champagne region of France.

Founded in 1829 in Aÿ by Hennequin de Villermont, Paul Renaudin and Jacques Bollinger, the “Bolly” is a classic, Pinot-filled champagne with an amazing taste and quite the special choice for making toasts at weddings.


Ciroc - The Wedding Party |

The Premium vodka is an exclusive part of every elite party and The Wedding Party featuring characters from the elite class, you sure bet Ciroc was there, or maybe it’s just because Banky W, the brand ambassador is a leading cast.

Not very present though, but it sat right at the middle of the ‘In-Laws’ table.

Johnnie Walker & Baileys

Johnnie Walker and Baileys - The Wedding Party |

The two were visually seen together in the movie. Rumours has it that they were yet to be opened as at the time of this report.

Well, that is the more reason you should be opening them at your own event soon.

Guinness Stout

Guiness Stout - The Wedding Party |

Just in case you missed it, it was there visible at the scene where Afeez Oyetoro’s character and his family were wondering what food the continental dish they got served was.


Snapp - The Wedding Party |

Ladies love to snap, or is it ladies love the Snapp? For a romantic comedy which ladies love a lot, this drink had no right to be missing, neither have you any right to have missed a sight of it.

Now that we have told you what drinks you missed from the record-breaking film, ensure to do yourself the favour of having your own party, be it a wedding or not, and have these premium brands there too.


Johnnie Walker and Baileys - The Wedding Party |
Posted inNews updates

6 Drinks You Missed From “The Wedding Party” Movie

Posted on 02 22, 2017

Kemi Adetiba‘s The Wedding Party will go down as one of the most iconic Nollywood films...

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Nigerian Ambassadors for Top Drink Brands

Campari 2 Face |

Nigerian Ambassadors for Top Drink Brands.

A lot of Nigerian companies have celebrities to represent their brand and connect with their consumers on a better level. Drink companies have not been left out of the rage and huge brands such as Bacardi Martini, and Nigerian Breweries have Nigerian superstars as the faces of their brands. Here is a list of some of these brands and their ambassadors.


Bacardi Martini – Bryan Okwara

Image result

Bryan Okwara was crowned ‘Mr Nigeria’ in 2007, and has since worked hard at establishing himself as a reputable model and actor. He was unveiled on the 1st of August as the brand ambassador for Martini’s Begin Desire campaign as the Nigerian Martini Man.


Skyy Vodka- Patoranking


Nigeria’s dancehall sensation, Patoranking- real name Patrick Nnaemeka Okorie  is the brand ambassador for  Skyy Vodka. The singer was quoted saying that his nature and personality are in perfect alignment with the brand’s message of fun.  He said ‘ I am a great fan of SKYY Vodka and ‎aligning with a strong international brand that not only understands but also appreciates my artistry and is committed to supporting the growth of my music beyond the nigerian borders is a fantastic opportunity.


Smirnoff- Dj Spinall


Popular disc jockey, DJ Spinall is the first African brand ambassador for Diageo’s vodka brand Smirnoff. DJ Spinall, whose real name Sodamola Oluseye Desmond is the official DJ for Beat FM Ibadan. He is also the official DJ for the weekly Industry Nite.


Ciroc – Banky W


Ciroc Vodka has RnB crooner Banky W as its brand ambassador in Nigeria.  Described by many as the King of African Soul/R&B, Banky W combines global style with African rhythms and influences to create an entirely unique and impressive sound, which has catapulted him to continental and international acclaim. Aside from his musical success, Banky W is the king of Lagos’ vibrant nightlife scene, and is known as a staple on any exclusive guest list.


Orijin – Reminisce

Top Nigerian rapper Remilekun Safaru popularly known as Reminisce is the brand ambassador for Orijin Bitters. The company chose Reminisce as its brand ambassador in line with what Orijin represents, noting that Orijin comes from a special blend of the old with the new, the traditional with the modern and these same qualities are epitomised by Reminisce, whose quality and depth of work as an artist makes him a perfect fit as brand ambassador.


Life Continental Beer – Flavour

Award winning highlife musician who was previously an ambassador for Guinness Nigeria, recently announced as the Ambassador for  leading South-east beer brand, Life Continental Beer.The brand which has been for years the beer of preference for the people of the South-east, made this choice to further reinforce its commitment to the heritage, essence, connection and affinity with the people of South-east.


Johnnie Walker- Don Jazzy


The Mavin Boss joined the league of one of the Global ambassadors for Johnnie Walker, a brand of Scotch whisky owned by Diageo  in September 2015. He started off with the ‘Joy will take you further’ campaign which was a huge success.


Martell- Burna Boy

Damini Ogulu popularly known as Burna Boy is the Nigerian Brand Ambassador for Martell Cognac. He joined Jude Abaga (M.I) as a representative of the Cognac brand.


Campari- 2 face

2Face for Campari 1

In April 2016, the Legendary International RnB superstar, 2Face was announced as the brand ambassador for premium liqueur brand Campari, The brand explained its decision to partner with 2Face, saying he embodies the values that the Campari brand represents – originality, passion, maturity and universal appeal.

Campari 2 Face |

Nigerian Ambassadors for Top Drink Brands

Posted on 09 01, 2016

Nigerian Ambassadors for Top Drink Brands. A lot of Nigerian companies have celebrities to represent...

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7 Super Easy Cocktail Recipes!

Super 7 Easy Cocktails |

Want to have some cocktail fun at home all by yourself? There’s no need to break the bank or muddle recipes up. Here are 7  simple do-it-yourself cocktails that are easy to prepare and serve to your guests.

Classic Mojito


classic mojito |


  • Captain Morgan White Rum (50 ml)
  • (1 dash) Soda Water
  • (2 tsps.) Caster Sugar
  • 2 Lime Wedges
  • 1 Mint Sprig
  • Crushed ice


  1. In a mixing glass, mix caster sugar and lime wedges together using a pestle or a large spoon to extract lime flavour and aroma.
  2. Mash about 12 leaves from the mint sprigs together with the lime and sugar.
  3. Add crushed ice to about three-fourths of the glass.
  4. Pour the rum and dash of soda.
  5. Use a spoon to stir the drink thoroughly.
  6. Garnish with a few crushed mint leaves and add crushed ice. Serve cold.


Sex on the Beach


  1. 9 ml  Schnapps
  2. 35 ml Smirnoff Vodka
  3. 35 ml Orange Juice
  4. 35 ml Cranberry Juice


  1. Fill a tall 12-ounce glass with ice cubes.
  2. Add in all ingredients together and use a jigger to measure them correctly.


Johnnie Walker Red Label & Soda


  1. 50 ml Johnnie Walker Red Label Blended Scotch Whiskey
  2. 125 ml Soda Water
  3. 2 Orange or Lime Wedges


  1. Fill ice cubes on a tall glass.
  2. Add Johnnie Walker Red Label and soda water using a jigger.
  3. Garnish with either orange or lime wedges.


Super Simple Summer Punch



  1. 50 ml Smirnoff Vodka
  2. 4 Slices of Orange
  3. 4 Pieces of Raspberries
  4. 100 ml Cranberry Juice
  5. 100 ml Mango Juice
  6. 50 ml Soda Water


  1. In a glass full of ice, pour in vodka, add in the orange slices and raspberries and stir the mixture using a wooden spoon to blend the flavors.
  2. Pour the mango and cranberry juice followed by soda water and continue stirring to infuse the mixture.


Gin and Tonic


  1. 25 ml Gordon’s London Dry Gin
  2. 125 ml Tonic Water
  3. 10 ml Lime Juice
  4. 2 Lime or Lemon Wedges


  1. Fill a tall glass with ice cubes, measure gin, tonic water and lime juice using a jigger and then pour into the glass.
  2. Place the lime or lemon wedge in your cocktail drink for some garnishing.


Rum and Cola


  1. 50 ml Captain Morgan White Rum
  2. 125 ml Cola
  3. 1 Lime Wedge


  1. Fill your glass or jar with cubes of ice.
  2. Use a jigger to measure and pour the rum and cola into your glass of ice.
  3. Add lime wedge to garnish.


Vodka Tonic


  1. 50 ml Smirnoff Vodka
  2. 125 ml Tonic Water
  3. 1 Lime Wedge


  1. Pour vodka and tonic water using a jigger for correct measurement into a glass filled with ice.
  2. Place the lime wedge on the drink, squeeze a bit and serve.
Super 7 Easy Cocktails |
Posted inCocktail Corner

7 Super Easy Cocktail Recipes!

Posted on 08 05, 2016

Want to have some cocktail fun at home all by yourself? There's no need to...

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History of Diageo

history of Diageo |

Diageo History

Diageo plc is a British multinational alcoholic beverages company headquartered in London, England. It is the world’s largest producer of spirits and a major producer of beer and wine.

Diageo’s brands include Smirnoff (the world’s best-selling vodka), Johnnie Walker (the world’s best-selling blended Scotch whisky), Baileys (the world’s best-selling liqueur) and Guinness (the world’s best-selling stout). It also owns 34% of Moët Hennessy, which owns brands including Moët & Chandon, Veuve Clicquot and Hennessy. It sells its products in over 180 countries and has offices in around 80 countries.

Diageo is an invented name that was created by the branding consultancy Wolff Olins in 1997. The name is composed of the Latin word “dia”, meaning day, and the Greek root “geo”, meaning world, and is meant to reference the company giving pleasure every day, everywhere.

Diageo was formed in 1997 from the merger of Guinness and Grand Metropolitan, under the authorization of Guinness’s Philip Yea and Anthony Greener, along with Grand Metropolitan’s John Mcgrath and George Bull. Shares in Diageo began trading on the London Stock Exchange on 17 December 1997.

Diageo owned Pillsbury until 2000 when it was sold to General Mills. In 2002, Diageo sold the Burger King fast food restaurant chain to a consortium led by US firm Texas Pacific for $1.5 billion. During February 2011, Diageo acquired Mey Icki, a Turkish Liquor company for a total of $2.1 billion.

In recent years, Diageo has invested in many companies.

history of Diageo |

History of Diageo

Posted on 08 01, 2016

Diageo History Diageo plc is a British multinational alcoholic beverages company headquartered in London, England. It...

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