Nigerian Rapper Ice Prince has been unveiled as the newest brand ambassador for premium cognac, D’USSE.
The deal means that the award-winning rapper will represent the alcoholic brand for two-years as D’USSE hopes to make an indelible mark on the Nigerian entertainment scene with this partnership.
Area Director West Africa for Bacardi-Martini,Vikas Mittal, noted that the choice of Ice Prince was an easy one and Bacardi-Martini is encouraged that the partnership will produce the right awareness and affiliation for the D’USSE consumer.
Ice Prince is now the first Nigerian brand ambassador for D’USSE, as well as the first Pan African musician to represent the premium French cognac line from Bacardi.
“D’USSE made a moviethat night in Nigeria!D’USSE made it happen and I’m grateful for the support,” the elated rapper said in reference to his birthday.
D’USSE is a premium deep amber coloured cognac, made at the Chateau de Cognac,home to some of the world’s finest cognacs since 1795.
Pronounced ‘dew-say’, it was developed with the cognac connoisseurs in mind. This complex spirit has a bold flavor with woody notes and hints of spice, almonds and cinnamon, followed by a smooth finish that delivers accents of honey and dried fruits.