Hennessy Signs Timaya as Brand Ambassador

Timaya has signed an endorsement deal to become brand ambassador to Hennessy Nigeria Tuesday afternoon.

“Another one! Son of Grace…” the singer wrote on Instagram as he shared a picture of him signing the endorsement deal, with the hashtag #HennessyAmbassador.

Timaya, whose full name is Inetimi Alfred Odon, is one of Nigeria’s most consistent artists with a number of albums that have seen him experiment with raga, hip-hop, dancehall and afrobeat.

The deal is another proof of the continued partnership between alcoholic beverage industry and the entertainment industry with the likes Patoranking, Banky W, and DJ Spinall already representing various brands of alcoholic drinks in the capacity of brand ambassadors.

Hennessy Nigeria will hope to access Timaya’s popularity in the Nigeria’s music scene to attract more patronage for the brand.

It is very possible that it is Timaya’s consistency as a musician that influenced Hennessy’s decision to choose him as an ambassador – the brand itself being a consistent choice for cognac lovers in Nigeria.