Diageo | www.drinks.ng

Diageo Changes Beer Business Name

Global beverage alcohol company Diageo PLC  is dropping Guinness from the name of its  U.S. beer business. The company is going to change from Diageo-Guinness USA (DGUSA) to Diageo Beer Company USA.  Following several months of strategy work to help best position the company’s U.S. beer business for the future, it was decided that the group’s name should…

Read More
Haig Club | www.drinks.ng

Diageo launches new variant from Haig Club

Diageo launches new variant from Haig Club. British multinational alcoholic beverages firm Diageo has introduced a new single grain scotch whisky variant from Haig Club, which was launched in 2014. The new variant, HAIG CLUB CLUBMAN, was introduced in partnership with football star David Beckham and UK entrepreneur Simon Fuller. This new Scotch whisky variant…

Read More
Diageo | www.drinks.ng

History of Diageo

Diageo History Diageo plc is a British multinational alcoholic beverages company headquartered in London, England. It is the world’s largest producer of spirits and a major producer of beer and wine. Diageo’s brands include Smirnoff (the world’s best-selling vodka), Johnnie Walker (the world’s best-selling blended Scotch whisky), Baileys (the world’s best-selling liqueur),and Guinness (the world’s best-selling stout). It also…

Read More
Guinness Nigeria | www.drinks.ng

Guinness Nigeria Gains 27% Market share

Guinness Nigeria Gains 27% Market share Guinness Nigeria and its parent company Diageo has managed to retain a 27% market share in a highly competitive and increasingly fragmented market. The stalwart of the Nigerian Beer Market however, is beer giant, Nigerian Breweries Plc. with an impressive 61% share. Although a smaller share of 10% is…

Read More