Cognac is a premium spirit drink and the price speaks well in that respect. Expectedly, a shot of cognac should cost more than that of ordinary brandy – but when it sells for £10,014, then tongues will wag.
Tongues definitely went wagging when a 40ml serving of Rome de Bellegarde sold in London’s Hyde Kensington bar sold for £10,014. The new price set a new world record for cognac sales on Wednesday night.
Believed to be the very first blend created by Jean Fillioux in 1894, the cognac was discovered in the cellars of cognac house Jean Fillioux by fifth generation cellar master Pascal Fillioux.
Cognac enthusiasts and industry experts gathered to witness the first pour, with an official adjudicator from the Guinness World Records also present at the historic event.
Ranjeeta Dutt McGroarty, the founder and director of Trinity Natural Gas, tasted the rare tipple first, breaking the Guinness World Record for the price of the most expensive shot of cognac in the process.
Rome de Bellegarde founder David Smeralda said:
“We are so excited for Rome de Bellegarde to be available for the first time in over 120 years.
“Since its discovery in 2004, this incredible batch has been destined to be enjoyed by those that love and cherish truly pure cognac.”
The previous Guinness World Record for the most expensive cognac sold was for 68,000 Hong Kong dollars (£7,072) at InterContinental Hong Kong, China, on November 9, 2016.
The brand has decanted the spirit into 67 French crystal bottles.