Soft drinks giant Coca-Cola announced that it is planning to launch an alcoholic drink for the first time in the 125 years of its existence.
In September, the West African arm of the company revealed that there were plans were in place to spend $600 million on expanding its production lines.
Peter Njonjo, President of the West Africa operation at Coca-Cola said the company wants to be a total beverage company and reduce reliance on carbonated soft drinks.
The new product which will be launched in Japan will contain between three and eight percent alcohol by volume. It will be marketed as an alcopop like Smirnoff Ice and Snapp — a term used to describe sweet but alcoholic drinks.
According to BBC reports, Coca-Cola Japan President Jorge Garduno said the drink will be a,
“modest experiment for a specific slice of our market. We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas. It is unlikely the drink would be sold outside of Japan.”
Nigerian Bottling Company, bottlers of Coca-Cola Coke in Nigeria, is partnering with Scotland-based spirit firm Edrington to oversee the management and distribution of its premium spirits category.
Under its business division, Premium Spirits Nigeria, the giant beverage company will promote a wide range of premium Scotch whiskies such as Macallan, Famous Grouse, and Highland Park.
“Under this partnership, there will be expanded distribution of these brands,” said the Director, Premium Spirits Nigeria, Idowu Adedoyin during the media launch in December 2017.
“PS Nigeria will be wholly engaged in the sale and distribution of premium spirits pan-Nigeria, with innovative plans to grow its product offerings to include other top globally ranked premium spirit brands,” Adedoyin said.
According to the Regional Director (Africa), Edrington, Derek Brown, the decision to partner with PS Nigeria was due to its strength as well as a high distribution network and experience in the Nigerian market.
“Over the years, Edrington has distinguished itself in the premium spirits segment in other markets where its brands are well established and are fully committed to marketing and promoting responsible drinking in line with local regulations,” Brown remarked.
Adedoyin further stated that PS Nigeria would continually engage Nigerian consumers across several platforms to increase awareness, drive engagement and build brand affinity.