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Diageo To Increase Consumer Insight in Africa

The world’s largest premium drinks company, Diageo has paired up with UK research firm Join the Dots to increase consumer insight in Africa.

Join the Dots will ensure that Diageo’s trade presence in Africa grows beyond the +2% overall net sales in Africa as reported in the company’s most recent interim results. The key target markets are Nigeria, Kenya, Ethiopia, Ghana, and Cameroun.

“Africa represents a huge market opportunity for Diageo,” Gavin Holt, senior client director at Join the Dots said.

“It has 54 countries and a population of more than one billion people, a lot of which are between the age of 18-24.

“The research strategy has been to go straight to the mobile community to gain data insights and uncover drinking habits, bar trends and prime target ages.

“One of the issues which Diageo faces in Africa is that local brands can advertise and even launch a product in around three months, which makes it difficult for Diageo to stay on top of trends and insights.”

Join the Dots’ mobile research will look into people’s drinking habits, product testing, concept testing and bar visits. The results of the research are designed to help Diageo better understand young adult African lives in order to make better business decisions steeped in the local culture.

“The main focus for Diageo is on beer, whilst also exploring the RDT and whisky markets,” Holt added

“All research projects are designed with the intent of collecting natural behaviors and feedback, ensuring it’s also engaging for this hard to reach audience.”

A symbiosis of innovative technology and imaginative approaches have been put to use by Join the Dots in helping Diageo get closer to their African consumers more than ever before.

Diageo has within its purview premia brands like Johnnie Walker whiskey, Ciroc vodka, and Baileys Irish Cream, which are among the leading products in the African market. In Nigeria, they are the parent company of Guinness Nigeria Plc.

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Top 8 Celebrities Who Own Alcohol Brands

Diddy_Ciroc | www.drinks.ng

The drinks industry holds an allure for some celebrities considering it supports their lifestyle in many aspects – whether film stars, music artists or models.

Champagnes and alcoholic cocktails are a regular feature during award nights, while some spirit drinks are part of the creative rituals of most celebrities. While some celebrities are brand ambassadors, others have moved up the ladder to actually become owners of alcohol brands.

For some reasons, certain celebrities are investing in the booze industry and the list has been growing.

Here is a list of 8 celebrities that own alcohol brands:

Sean “Diddy” Combs

Diddy_Ciroc | www.drinks.n

Diddy’s deal with Ciroc back in 2007 resulted in the popularity of the now famous premium vodka brand Ciroc. Diddy secured a 50-50 share in profits, with a veto on which stores were to sell the grape-distilled vodka. From the $100m franchise that Ciroc had become, Diddy went on to create DeLeon Tequila in 2014, still in partnership with Diageo.

Jay-Z

Jay-Z plunge into the drinks industry did not come by accident. The rapper, who doubles as an entrepreneur purchased the premium champagne brand, Armand de Brignac (“Ace of Spades”) from Sovereign Brands back in 2014 for the sole reason of it being his favourite champagne.

Drake

Drake has mesmerised the hip-hop culture over the years. However, the allure of the spirit industry still attracted the Canadian rapper. In 2016, the Drake teamed up with spirit mogul Brent Hocking to launch a fancy, luxury whiskey called Virginia Black Decadent American Whiskey. The whiskey was targeted to exploit the bourbon market with an easy to drink 80-proof booze.

Brad Pitt and Angelina Jolie

In 2012, the celebrity couple (now divorced) purchased the French estate of Chateau Miraval. The land came with a vineyard which inspired the couple to launch Miraval Wines, selling its first 6,000 bottles in five hours. That success led to more productions, and while their rosé is the market leader, they also make two whites and a red.

George Clooney

Tequilas were known for their severe hangovers till George Clooney and ex-bar and nightclub owner Rande Gerber teamed up to Casamigos Tequila. The brand went on to become one of the highest selling tequila brands in the world. Spirits giant Diageo were attracted by that success and bought Clooney and Gerber’s tequila for a whopping $1 billion in 2017.

Justin Timberlake

Justin is certainly a lover of singing, dancing, and TEQUILA. In 2014, the native of Memphis, Tennessee partnered with tequila brand Sauza to launch the Sauza 901 – 901 standing for the area code of his hometown. Prior to Sauza 901, Timberlake had launched his own tequila brand in 2009. The tequila which was in partnership with Mexico-based Tequilera Newton distillery was awarded first place at a spirits competition in San Francisco by 2012.

Channing Tatum

Channing was inspired to create his Born and Bred Vodka brand in 2016 while on a vodka taste test with a friend. In partnership with Idaho-based Grand Teton Distillery, Tatum created a $25-a-bottle vodka made from glacial water and Idaho potatoes.

Adam Levine and Sammy Hagar

Maroon 5’s Adam Levine and former Van Halen vocalist Sammy Hagar had played around with the idea of mixing tequila and mescal back in 2015. The result of that hybrid was tasty enough to inspire “the world’s first mezquila,” as Levine and Hagar describe their $45-a-bottle Santos Mezquila.

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Do You Know Where Vodkas Come From?

Vodka | www.drinks.ng

Vodka is one of the world’s most popular spirit drink. It is considered one of the highest selling alcoholic beverages in the world with brands like Absolut, Ciroc and Belvedere among topping the list.

However, as much as we love to end the night with a glass of vodka, many still wonder where vodkas come from. Generally, vodkas are distilled from plant based raw materials rich in sugar and starch. The starch or sugar is boiled to create a mash and yeast is added to it. It is allowed to ferment, producing alcohol and carbon dioxide. While the latter evaporates, the resultant liquid is distilled  to a high-proof alcohol. The high-proof alcohol is further diluted to bottling strength to create vodka.

The question then is, what plants are vodkas made from?

Potato

This is the most popular plant that vodkas are made from. It is primarily used in Poland, Russia and the rest of the vodka belt of Eastern Europe.

Grapes

French vodka, Ciroc, is one of the most popular vodka brands made from grapes. California’s Guild Wineries & Distilleries started the trend back in the late 1970s with a grape-based vodka called Silverado. The vodka soon disappeared as due to low sales in the market.

Rye

Rye is another sugar-filled product which vodkas are made from. Popularly used in Poland, they produce organic vodkas. Belvedere is one of the most popular vodkas distilled from rye.

Barley

Barley maybe popular for being used to brew beer. However, it is also used in the distillation of vodka. Filandia vodka is primarily brewed from barley.

Wheat

Wheat is another primary ingredient used in the distillation of vodka. Brands like Absolut, Grey Goose and Svedka are brewed from the grassy plant.

Corn

Corn is rich in sugar and starch and makes for a good vodka raw material. Well-known American vodkas like Tito are 100% distilled from corn.

Rice

The use of rice in the distillation of vodka is popular in Asia. Rice comes in handy also in the distillation of whiskey for the people of the Orient.

Grains

Wheat, rye, corn, and sorghum are common ingredients of grain-based vodka. Vodka companies do not necessarily specify which particular grain goes into the distillation of their brands. UK’s Smirnoff vodka is one of the most popular grain-based vodka.

*In some cases, there is a combination of more than one plant in the distillation of certain vodka brands. For example, Netherlands’ Van Gogh is distilled from a combination of wheat, corn, and barley. 

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6 Drinks You Missed From “The Wedding Party” Movie

Johnnie Walker and Baileys - The Wedding Party | www.drinks.ng

Kemi Adetiba‘s The Wedding Party will go down as one of the most iconic Nollywood films of all time, maybe not in terms of its artistry, but surely for its huge commercial success.

The romantic comedy, which premiered in Nigerian cinemas on Friday, December 16, 2016, has raked in a record N450 million from the box office. That is almost half a billion, and certainly the highest grossing Nollywood movie of all time.

However, while you may have enjoyed the comedy and drama, there are certain things your eyes missed and among them were some premium drinks on display.

Nigerian weddings are never lacking with assorted drinks to go with the rich menu of food. In very many cases, it is the drinks that make the party.

How do we know? Drinks.ng supplies the drinks to these parties.

So here are five drinks you missed from The Wedding Party:

Bollinger Champagne

Bollinger - The Wedding Party | www.drinks.ng Champagnes are ever present at weddings – and The Wedding Party did well to sample one of the premium sparkling wines from the Champagne region of France.

Founded in 1829 in Aÿ by Hennequin de Villermont, Paul Renaudin and Jacques Bollinger, the “Bolly” is a classic, Pinot-filled champagne with an amazing taste and quite the special choice for making toasts at weddings.

Ciroc

Ciroc - The Wedding Party | www.drinks.ng

The Premium vodka is an exclusive part of every elite party and The Wedding Party featuring characters from the elite class, you sure bet Ciroc was there, or maybe it’s just because Banky W, the brand ambassador is a leading cast.

Not very present though, but it sat right at the middle of the ‘In-Laws’ table.

Johnnie Walker & Baileys

Johnnie Walker and Baileys - The Wedding Party | www.drinks.ng

The two were visually seen together in the movie. Rumours has it that they were yet to be opened as at the time of this report.

Well, that is the more reason you should be opening them at your own event soon.

Guinness Stout

Guiness Stout - The Wedding Party | www.drinks.ng

Just in case you missed it, it was there visible at the scene where Afeez Oyetoro’s character and his family were wondering what food the continental dish they got served was.

Snapp

Snapp - The Wedding Party | www.drinks.ng

Ladies love to snap, or is it ladies love the Snapp? For a romantic comedy which ladies love a lot, this drink had no right to be missing, neither have you any right to have missed a sight of it.

Now that we have told you what drinks you missed from the record-breaking film, ensure to do yourself the favour of having your own party, be it a wedding or not, and have these premium brands there too.

 

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Simple cocktails you can make with CÎROC

simple ciroc cocktails | www.drinks.ng

Simple CÎROC Cocktails

CÎROC is one of the world’s most premium vodkas, coming in a whole range of tasty flavours.

However, beyond just taking Ciroc neat, it is still a wonderful vodka to make cocktails with.

Here are some of the simplest cocktail mixes you can get out of the different flavours of this glamourous vodka.

1. The Diddy

It just had to be named after the hip hop mogul – a twist on vodka lemonade, with CÎROC™ Ultra-Premium Vodka, lemonade, a slice of lemon to go with.

Ingredients of the diddy cocktail

How to make the diddy cocktail

  1. Combine ingredients in a Highball glass filled with ice.
  2. Stir.
  3. Garnish with lemon wheel.

2. La Piña

A combo of CÎROC™ Pineapple, pineapple juice and a pineapple wedge to garnish is just the perfect threesome for the perfect enjoyment.

Ingredients of the La Piña

How to make the La Piña cocktail

  1. Combine ingredients in a shaker with ice.
  2. Shake well and strain into a chilled coupe glass.
  3. Garnish with pineapple wedge.

3. Black & Gold

Coke is never missing in making a perfect cocktail and it combines well with CÎROC™ Amaretto and a maraschino cherry garnish.

Ingredients of the Black & Gold cocktail

  • 1.5 oz. CÎROC™ Amaretto
  • 3 oz. Cola

How to make Black & Gold cocktail

  1. Pour in the ingredients in a Highball glass filled with ice.
  2. Stir.
  3. Garnish with orange twist and cherry.

4. Hot Mama

Yeah! This mama is truly hot. A combo of CÎROC™ Coconut, watermelon juice, lime juice, syrup and jalapeno, is simply to irresistible.

Ingredients of the Hot Mama cocktail

  • 1.5 oz. CÎROC™ Coconut
  • 3 oz. Watermelon Juice
  • 1 oz. Fresh Lime Juice
  • 1 oz. Grenadine Syrup
  • 1 slice of Jalapeño

How to make the Hot Mama cocktail

  1. Mix ingredients in a shaker with ice.
  2. Shake well and strain into a rocks glass filled with crushed ice.
  3. Garnish with watermelon wedge.

5. On the Beach

If a cocktail is not served on the beach, where else would it be served? This very drink lives up to its name, combining CÎROC™ Peach, cranberry juice and orange juice.

Ingredients of the On the Beach cocktail

How to make On the Beach cocktail

  1. Pour ingredients in a Highball glass filled with ice.
  2. Stir.
  3. Garnish with lime wedge.

6. Cîroc Cosmo

Set the theme for that Cosmopolitan experience by simply using CÎROC™ Red Berry, cranberry juice and a squeeze of lime.

Ingredients of the Cîroc Cosmo cocktail

How to make the Cîroc Cosmo cocktail

  1. Mix ingredients in a shaker with ice.
  2. Shake well and strain into a chilled coupe glass.
  3. Garnish with an orange twist.

7. Peach Bellini

The simple thought of mixing champagne with vodka should get your mouth watering with this cocktail.

Ingredients of the Peach Bellini cocktail

How to make the Peach Bellini cocktail

  1. Mix CÎROC™ Peach with chilled Champagne in a Champagne flute.

8. Cîroc Appletini

This is all about getting the best out of the CÎROC™ Apple flavour, this time with fresh lemon juice and syrup.

Ingredients of the Cîroc Appletini cocktail

  • 1.5 oz. CÎROC™ Apple
  • 0.75 oz. Fresh Lemon Juice
  • 0.75 oz. Grenadine Syrup

How to make the Cîroc Appletini cocktail

  1. Mix ingredients in a shaker with ice.
  2. Shake well and strain into a chilled coupe glass.
  3. Garnish with apple slices.

9. Cîroc Crisp

Doesn’t beer just make everything crispy? With CÎROC™ Apple, strawberries and ginger beer, the experience is bound to be a lot more crispy.

Ingredients of the Cîroc Crisp cocktail

  • 1.5 oz. CÎROC™ Apple
  • 4 Strawberries
  • 1 splash of Ginger Beer

How to make the Cîroc Crisp cocktail

  1. Pour CÎROC™ Apple into a shaker muddled with strawberries.
  2. Top with splash(es) of Ginger Beer.
  3. Garnish with a sprig of rosemary and a strawberry slice.
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Price of Ciroc in Nigeria

Ciroc Vodka | www.drinks.ng

Ciroc is the second ultra premium vodka brand in the world. The eau-de-vie vodka features in some of the world’s most glamorous parties and events.

With massive promotion from rapper Sean “Diddy” Combs, the drink is a household name in most premium bars and night clubs around the world.

It was introduced in 2003 in France by Jean-Sebastien Robicquet, who comes from a family that has owned a wine-growing business for over 400 years.

Ciroc vodka comes from Charente-Maritime of France and is distributed by British-based multinational alcoholic beverage maker Diageo.

Ciroc is made from French “snap frost” grapes, which makes it different from other vodkas that use potatoes, grain or corn. It comes in many flavors and varieties, and is usually more expensive than other vodkas.

So what is the price of Ciroc? And how much does a carton of Ciroc vodka go for?

Here are the latest prices of Ciroc in Nigeria:

Product Size Amount in Carton

Unit Price (NGN)

Carton Price (NGN)
Ciroc

1 Litre

12

16,494

163,013

Ciroc 6 Litres

1

148,922

148,922

Ciroc Red Berry 1 Litre

12

16,494

175,088

Ciroc Apple 1 Litre

12

16,494

175,088

Ciroc Peach 1 Litre

12

16,494

175,088

Ciroc Coconut 1 Litre

12

16,494

175,088

Ciroc Pineapple 1 Litre

12

16,494

175,088

 

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Nigerian Ambassadors for Top Drink Brands

Campari 2 Face | www.drinks.ng

Nigerian Ambassadors for Top Drink Brands.

A lot of Nigerian companies have celebrities to represent their brand and connect with their consumers on a better level. Drink companies have not been left out of the rage and huge brands such as Bacardi Martini, and Nigerian Breweries have Nigerian superstars as the faces of their brands. Here is a list of some of these brands and their ambassadors.

 

Bacardi Martini – Bryan Okwara

Image result

Bryan Okwara was crowned ‘Mr Nigeria’ in 2007, and has since worked hard at establishing himself as a reputable model and actor. He was unveiled on the 1st of August as the brand ambassador for Martini’s Begin Desire campaign as the Nigerian Martini Man.

 

Skyy Vodka- Patoranking

 

Nigeria’s dancehall sensation, Patoranking- real name Patrick Nnaemeka Okorie  is the brand ambassador for  Skyy Vodka. The singer was quoted saying that his nature and personality are in perfect alignment with the brand’s message of fun.  He said ‘ I am a great fan of SKYY Vodka and ‎aligning with a strong international brand that not only understands but also appreciates my artistry and is committed to supporting the growth of my music beyond the nigerian borders is a fantastic opportunity.

 

Smirnoff- Dj Spinall

 

Popular disc jockey, DJ Spinall is the first African brand ambassador for Diageo’s vodka brand Smirnoff. DJ Spinall, whose real name Sodamola Oluseye Desmond is the official DJ for Beat FM Ibadan. He is also the official DJ for the weekly Industry Nite.

 

Ciroc – Banky W

 

Ciroc Vodka has RnB crooner Banky W as its brand ambassador in Nigeria.  Described by many as the King of African Soul/R&B, Banky W combines global style with African rhythms and influences to create an entirely unique and impressive sound, which has catapulted him to continental and international acclaim. Aside from his musical success, Banky W is the king of Lagos’ vibrant nightlife scene, and is known as a staple on any exclusive guest list.

 

Orijin – Reminisce

Top Nigerian rapper Remilekun Safaru popularly known as Reminisce is the brand ambassador for Orijin Bitters. The company chose Reminisce as its brand ambassador in line with what Orijin represents, noting that Orijin comes from a special blend of the old with the new, the traditional with the modern and these same qualities are epitomised by Reminisce, whose quality and depth of work as an artist makes him a perfect fit as brand ambassador.

 

Life Continental Beer – Flavour

Award winning highlife musician who was previously an ambassador for Guinness Nigeria, recently announced as the Ambassador for  leading South-east beer brand, Life Continental Beer.The brand which has been for years the beer of preference for the people of the South-east, made this choice to further reinforce its commitment to the heritage, essence, connection and affinity with the people of South-east.

 

Johnnie Walker- Don Jazzy

 

The Mavin Boss joined the league of one of the Global ambassadors for Johnnie Walker, a brand of Scotch whisky owned by Diageo  in September 2015. He started off with the ‘Joy will take you further’ campaign which was a huge success.

 

Martell- Burna Boy

Damini Ogulu popularly known as Burna Boy is the Nigerian Brand Ambassador for Martell Cognac. He joined Jude Abaga (M.I) as a representative of the Cognac brand.

 

Campari- 2 face

2Face for Campari 1

In April 2016, the Legendary International RnB superstar, 2Face was announced as the brand ambassador for premium liqueur brand Campari, The brand explained its decision to partner with 2Face, saying he embodies the values that the Campari brand represents – originality, passion, maturity and universal appeal.

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HIP HOP + ALCOHOL – EVERYTHING YOU NEED TO KNOW

Ciroc Bottle | www.drinks.ng

HIP HOP + ALCOHOL – EVERYTHING YOU NEED TO KNOW

ciroc

The hip hop industry is practically fueled by alcohol, and big shots in the industry such as P diddy and Jay Z are brand ambassadors for heavyweight brands. What better way to prove you’re drinking the finest spirits than by snagging an endorsement deal or, better yet, creating your own line of premium liquor. Although many partnerships fizzle and celebrity brands get discontinued after a year or two, some top hip-hop celebrities are going strong in the alcohol game. From Drizzy to Puffy, they’re all here.

 

1. DRAKE, VIRGINIA BLACK BOURBON

The Canadian rapper launched his own whiskey, Virginia Black Bourbon in June. It’s a smooth, sweet bourbon—perhaps the perfect spirit for those looking to dip their toes into the world of American whiskey. We wonder why he chose to create a bourbon rather than represent his home country with a Rye.

2. JAY Z, ARMAND DE BRIGNAC CHAMPAGNE AND D’USSÉ COGNAC

One of the most successful rappers of all time, Jay Z shows us he’s the greatest by hooking up with not just one but two alcohol brands. Hov once drank  D’USSÉ out out of one of his Grammy Awards, skyrocketing the brand’s rep and solidifying his role as its spokesperson. The mogul also made headlines in 2014 when he flat-out purchased the entire Armand de Brignac Champagne brand for a reported $200 million.

3. NICKI MINAJ, MYX FUSIONS

Nicki Minaj’s entrepreneurship skills might just be almost as hot as her rap bars. The “Anaconda” artist is a co-owner of Myx, which sells single-serving bottles of fruit-flavored wines. The brand has become the best-selling moscato in the U.S. after being featured in a number of popular songs.

 

4. DJ KHALED, D’USSÉ COGNAC

DJ Khaled has proven that he knows the major keys to success. The unofficial king of Snapchat announced in May that he will be partnering with D’USSÉ, with the help of mentor and partner Jay Z, of course.

 

5. LUDACRIS, CONJURE COGNAC

Conjure was founded by Chris “Ludacris” Bridges and partner Kim Birkedal Hartmann in 2009. Luda became one of the first in the rap business to go beyond endorsing a brand and actually rolling up his sleeves to participate in the blending process. One of the rapper’s favorite ways to drink cognac is with a splash of cola.

 

6. E-40, SLURICANE, EARL STEVENS SELECTIONS WINE AND E40 MALT LIQUOR

E40 has three different bottlings on the market. His newest addition, E40 Malt Liquor, is an homage to his rap moniker, itself a nod to his ability to drink numerous 40-ounce bottles of malt liquor. The rapper also reps a line of Northern California wines under the name Earl Stevens Selections, as well as Sluricane, a 36-proof premixed Hurricane concoction that comes in three candy-colored flavours.

 

PITBULL, VOLI VODKA

Pitbull, popularly known as Mr. Worldwide, is an outspoken advocate of partying and having a good time. The Miami rapper has repped Voli since 2011, saying its product was one of the best spirits he’d ever had. Along with becoming an ambassador and spokesperson for the company, Pitbull is also a shareholder in the vodka brand.

 

8. NAS, HENNESSY 

Nas has partnered with the famed Hennessy brand for half a decade. He has become the face of the company’s Wild Rabbit campaign and, in turn, has voiced a handful of commercials that tell stories of pushing one’s limits to discover true potential.

8. DIDDY, CIROC AND DELEÓN TEQUILA

Sean “Diddy” Combs’ is the brand ambassador for Ciroc vodka. Before P-Diddy came on board, the brand was best known for being made from grapes, rather than the traditional potatoes or grains. But now, the rapper leads the company’s brand management and has helped Ciroc make a name for itself. In 2014, Puff Daddy beefed up his alcohol mogul cred by acquiring DeLeón, which he calls “an outstanding brand that appeals to those who love exceptional tequila in a distinctive bottle.”

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Top 5 Best Loved Vodkas in Nigeria

Absolut, Grey Goose, Smirn off Vodkas | www.drinks.ng

A report by  the Global Agricultural Information Network (GAIN) has revealed that Nigeria’s spirits market is worth $2 billion and it is increasing at six per cent average yearly. Although the GAIN report noted that local spirits lead the market, they, however, do not meet the standards of the increasing high- and middle- class consumers preferred premium brands.

While there is a large number of local spirits, Vodka is quite popular among Nigerians and here are 5 of the best loved Vodka brands in Nigeria. 

1. Magic Moments Vodka 

Magic moments luxury vodka takes many Nigerians to a whole new Magical world. Launched in 2006, Magic Moments Vodka is top of its category and has won itself 36 international awards, not only for its standard variant, but also its six flavours. Blended with richest and finest grains Magic Moments is defined by its remarkable heritage and premium ingredients. The smooth triple distilled vodka is a certified favourite and can be found in various bars and the shelves of various supermarkets.

2. Ciroc Vodka

Ciroc is famous brand of ultra premium vodka that is manufactured and sold by Diageo. The product is highly unique from other brands of vodka in the sense that it uses grapes as a basic ingredient rather than wheat, potatoes, or corn. The vodka is 40% alcohol by volume (80 proof), and usually available in 750ml to 1.75L sized bottles. There are currently eight flavours for customers to choose from, and the variety that Ciroc provides makes it a highly sought after drink. Ciroc vodka is the choice for premium smooth tasting sweet vodka that is unlike any other on the market.

3. Skyy Vodka 

Skyy Vodka is a popular brand of vodka produced in the United States. It comes in over 20 flavours and its price is quite affordable, making it first choice for those who might not want to splurge on an expensive bottle of vodka, but still get high quality vodka. Although the price is low, the taste is not. The Skyy range is quadruple distilled and triple filtered for a clean taste. In 2008, Skyy expanded the Skyy Vodka line with seventeen new flavours, referred to as Skyy Infusions. These Skyy Infusions are made with real fruit. Some of the flavours currently sold include citrus, pineapple, blood orange, vodka infused with moscato grape, wild strawberry, Georgia peach, vanilla bean, cherry, dragon fruit, raspberry, passion fruit, coconut, and grape.

4. Absolut Vodka

Absolut is the third largest brand of alcoholic spirits in the world after Bacardi and Smirnoff. It is quite popular among Nigerians. Absolut Vodka has a rich flavor, is smooth and mellow with a distinct character of grain. Absolut Vodka is great neat and ice-cold, on the rocks or as a base for hundreds of drinks and cocktails.

5. Grey Goose Vodka

Grey Goose is one of the most popular luxury vodka brands known for its excellent quality. The vodka is clean and fresh, with a smooth, creamy texture.  Grey Goose comes in different exotic flavours and is  made up of 95% vodka and 5% Cognac. It is a top choice for many Nigerians.