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A Toast to Alcoholic Bitters

Bitters are the best |

All that glitters is really not gold and in the same vein, all that is sweet to your taste buds, are really not sweet to your body without the occasional alcoholic bitters.

Bitters are what the body craves periodically to function normally. The past twenty years have seen a sharp rise in the varieties of bitters available in the market, as people are getting more health conscious.

Some brands of bitters available are Yoyo, Alomo, Orijin and so many others. In Nigeria, bitters are seen as a health tonic that treats a wide range of maladies. It is believed to treat infertility in both sexes, treat malaria, increase libido, detoxify the system, and calm an upset tummy.

Nigerians also use bitters as part of their weight loss regime, to regulate sugar level, prevent pregnancies, abort unwanted pregnancies, treat heartburn, support the proper functioning of the liver and other key organs in the body. (Please note the information on this site is not intended or implied to be a substitute for professional medical advice, diagnosis or treatment).

There does not seem to be any condition that bitters cannot provide some relief for. In Nigeria, bitters are a part of the daily life, consumed daily, weekly or occasionally as the case may be.

Not every bitter thing is qualified to be called a bitter. Bitters are traditionally an alcoholic preparation that is flavoured with botanical matter such that the end result is characterized by a bitter, sour or bittersweet flavour. Lots of popular bitters were originally developed to be used as medicine. They are usually prepared with aromatic herbs, bark, roots, and/or fruit for their flavour and medicinal properties. Along with the primary bitter agent, bitters usually contain water, alcohol and preservatives. The alcoholic strength of bitters varies widely across different brands and styles.

The earliest origins of bitters can be traced back as far as the ancient Egyptians, who are believed to have infused medicinal herbs in jars of wine. By the 19th century, the British practice of adding herbal bitters (used as preventive medicines) to wine had become immensely popular in the former American colonies. This trend eventually gave rise to Angostura bitters, Peychaud Bitters, Orange bitters and much more followed. Bitters are generally classified under digestive bitters and cocktail bitters.

Digestive bitters are usually drunk neat or alternatively with ice at the end of a meal. Examples of digestive bitters include: Alomo Bitters (Ghana), Campari (Italy), Beerenburg (Netherlands), Calisaya (USA), Gammel Dansk (Denmark), Gran Classico Bitter (Switzerland), Kuemmerling (Germany), Sirop de Picon (France) and Unicum (Hungary)

Cocktail bitters are bitters used for adding extra flavour to cocktails. Examples of cocktail bitters include Angostura bitters, Bittermens, Boker’s bitters and Peychaud’s bitters. Angostura bitters contrary to what the name suggests is not made from the bark of the Angostura tree. It is actually named after the town of Angostura in Venezuela. Peychaud’s bitters were developed by apothecary Antoine Amédée Peychaud in New Orleans, Louisiana.

Bitters are here to stay. Order a bottle now from your favourite online drink store.

Bitters are the best |
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A Toast to Alcoholic Bitters

Posted on 03 09, 2018

All that glitters is really not gold and in the same vein, all that is...

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Nigerian Ambassadors for Top Drink Brands

Campari 2 Face |

Nigerian Ambassadors for Top Drink Brands.

A lot of Nigerian companies have celebrities to represent their brand and connect with their consumers on a better level. Drink companies have not been left out of the rage and huge brands such as Bacardi Martini, and Nigerian Breweries have Nigerian superstars as the faces of their brands. Here is a list of some of these brands and their ambassadors.


Bacardi Martini – Bryan Okwara

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Bryan Okwara was crowned ‘Mr Nigeria’ in 2007, and has since worked hard at establishing himself as a reputable model and actor. He was unveiled on the 1st of August as the brand ambassador for Martini’s Begin Desire campaign as the Nigerian Martini Man.


Skyy Vodka- Patoranking


Nigeria’s dancehall sensation, Patoranking- real name Patrick Nnaemeka Okorie  is the brand ambassador for  Skyy Vodka. The singer was quoted saying that his nature and personality are in perfect alignment with the brand’s message of fun.  He said ‘ I am a great fan of SKYY Vodka and ‎aligning with a strong international brand that not only understands but also appreciates my artistry and is committed to supporting the growth of my music beyond the nigerian borders is a fantastic opportunity.


Smirnoff- Dj Spinall


Popular disc jockey, DJ Spinall is the first African brand ambassador for Diageo’s vodka brand Smirnoff. DJ Spinall, whose real name Sodamola Oluseye Desmond is the official DJ for Beat FM Ibadan. He is also the official DJ for the weekly Industry Nite.


Ciroc – Banky W


Ciroc Vodka has RnB crooner Banky W as its brand ambassador in Nigeria.  Described by many as the King of African Soul/R&B, Banky W combines global style with African rhythms and influences to create an entirely unique and impressive sound, which has catapulted him to continental and international acclaim. Aside from his musical success, Banky W is the king of Lagos’ vibrant nightlife scene, and is known as a staple on any exclusive guest list.


Orijin – Reminisce

Top Nigerian rapper Remilekun Safaru popularly known as Reminisce is the brand ambassador for Orijin Bitters. The company chose Reminisce as its brand ambassador in line with what Orijin represents, noting that Orijin comes from a special blend of the old with the new, the traditional with the modern and these same qualities are epitomised by Reminisce, whose quality and depth of work as an artist makes him a perfect fit as brand ambassador.


Life Continental Beer – Flavour

Award winning highlife musician who was previously an ambassador for Guinness Nigeria, recently announced as the Ambassador for  leading South-east beer brand, Life Continental Beer.The brand which has been for years the beer of preference for the people of the South-east, made this choice to further reinforce its commitment to the heritage, essence, connection and affinity with the people of South-east.


Johnnie Walker- Don Jazzy


The Mavin Boss joined the league of one of the Global ambassadors for Johnnie Walker, a brand of Scotch whisky owned by Diageo  in September 2015. He started off with the ‘Joy will take you further’ campaign which was a huge success.


Martell- Burna Boy

Damini Ogulu popularly known as Burna Boy is the Nigerian Brand Ambassador for Martell Cognac. He joined Jude Abaga (M.I) as a representative of the Cognac brand.


Campari- 2 face

2Face for Campari 1

In April 2016, the Legendary International RnB superstar, 2Face was announced as the brand ambassador for premium liqueur brand Campari, The brand explained its decision to partner with 2Face, saying he embodies the values that the Campari brand represents – originality, passion, maturity and universal appeal.

Campari 2 Face |

Nigerian Ambassadors for Top Drink Brands

Posted on 09 01, 2016

Nigerian Ambassadors for Top Drink Brands. A lot of Nigerian companies have celebrities to represent...

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