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Anheuser-Busch InBev, makers of global beer brand, Budweiser, has agreed to a $100 million partnership with medical cannabis company Tilray to research marijuana-infused drinks for the Canadian market.
AB InBev and Tilray in announced on Wednesday that each company will commit a $50 million investment to the project.
Both companies will study non-alcoholic beverages containing cannabidiol, or CBD and THC in a bid to manufacture cannabis-infused beer.
CBD has been said to have calming and healing effects, and THC, a compound in the plant is known for its psychoactive effects.
In October, Canada legalized recreational marijuana leading to increased interest from beer and tobacco companies to capitalise on opportunities within the market.
Christmas comes with a lot of excitement – carols, concerts, festivals, parties, lots of eating and – yeah, you’re right – drinking.
As the parties heat up, more and more people will turn to the bottle in need of having a good time but there will always be the question of what to drink, where and the right time.
While we don’t encourage you to over-indulge and go on a spree of binge drinking, we can always offer some helpful tips on what you should be drinking this Christmas.
The official drink of celebration, Champagnes are a must have this Christmas. A flute of champagne in hand brings sparkles into your holiday mood.
You can settle for the classic Veuve Clicquot Brut with its attractive yellow label sure to add excitement to your mood or go for the sweet tasting Moet & Chandon Nectar Rose Imperial.
If you are the one for vintage champagne, the Dom Perignon P2 2000 or Dom Perignon 2009 Brut is a classy choice. If you’re looking to party with it, the emerald-green light of the Dom Perignon Luminous is very much the cream of the crop.
If you don’t have the big budget that champagnes demand, you can always switch to a nice bottle of sparkling wine.
Luc Belaire Luxe has a premium taste and luxurious bottle that sends your mood lighting up the skies like Christmas fireworks. Then there is the darling Veuve Du Vernay Ice Rose that not only sweetens the palate but also beautifies your table with its unique white and pink bottle. Andre and Martini are also other great choices.
If Champagnes brought a sparkling new meaning to wins, Cognacs have given a whole new identity to how we see brandy, thanks to the French.
Be it dinner, a party, a concert or a simple laid back sit-out with friends, cognac is a unique choice for all occasions. The classic Hennessy VS and Hennessy VSOP are always ready options and if you buy from Drinks.ng using VISA QR, you get FREE mixers, party cups and ice along with it. Martell Blue Swift is another cool choice especially since a bottle purchased from Drinks.ng gets you either a FREE Bluetooth speaker of a 24 Apparel Hat.
If you are in the need for a full-blown party, then take advantage of the Famous Grouse party pack promo available only on Drinks.ng
Beer is still one of Nigeria’s most loved alcoholic beverages and there are plenty of brands to choose from. However, among the numerous brands – lager & stout – there is the ‘king’ of them all – Budweiser. The American lager made its grand entrance into the Nigerian market this year, and irrespective of what your preferred beer brand might be, you’d be missing out if you’ve not tasted the light, crisp and smooth beer. If you are looking for validation, it is called the ‘King of Beers’, and Christmas is the celebration of the birth of a ‘King’
Eggnog, Hot Buttered Rum, Manhattan, Sex on the Beach and Daiquiri are some of the popular cocktails that can add extra spice to your Christmas holiday.
You can check out the recipe to some of these cocktails by clicking here.
December is knocking right at the door and it’s time to chill with friends, have drinks and share amazing stories of the year so far.
If you and your friends are nightcrawlers or love outdoor events & parties, then you are in for big loads of fun this Christmas.
Leading drink brands like Hennessy, Remy Martin and Budweiser have lined up adrenaline-pumping events. Not to mention the 2nd International Drinks Festival that kicked off in November.
Don’t be caught missing out of these top drink events you should attend this December:
International Drinks Festival 2
Clear your schedule and take part in the 2nd International Drinks Festival that kicked off in 29th November and will run till 2nd December 2018.
This edition is targeted at bringing together major stakeholders in the drinks industry in Nigeria and other parts of Africa.
The venue for the festival is Balmoral Event Centre, Federal Palace Hotel, Victoria Island, Lagos.
Admission is FREE.
Budweiser’s BUDX ‘Uncategorized with Chi Modu’
As the King of Beers, Budweiser’s music platform, BUDX is bringing US-based Nigerian photographer and documentarian Chi Modu to Lagos.
The 2-day event will feature photo exhibitions, workshops, Q and A sessions and masterclass with the legendary hip-hop photographer alongside some of Nigeria’s hip-hop industry heavyweights.
Hip-hop recording artist and stage performers, Ill Bliss, New-Gen artist, Dice Ailes, Palm-wine music pioneers, Show Dem Camp, Nigerian based multimedia production firm AjeFilms and photographer August Udoh will be sharing their thoughts as panellists.
An awesome line-up of DJs which includes DJ, Smallz, Aye, Calix and Amara Worldwide as well as performances by Dremo, Poe and Marz and Barzini will be headlining the after party.
At The Club with Remy Martin – Party with Mr. Eazi, Tekno, Teni The Entertainer, DJ Neptune | December 6th
Leading cognac brand, Rémy Martin is bringing the heat back with the grand finale of its “At The Club with Remy Martin” set to hold on Thursday, December 6th, 2018 at the Balmoral, Federal Palace Hotel, Victoria Island, Lagos.
Expect an extraordinary dance club experience fused with dance re-enactments which feature vegas acrobats, the fire-eaters, Jack Sparrow, T’challa, Brazilian dancers and celebrity performances.
Don’t fret, there will be enough Remy Martin to go round of course.
To be hosted by VJ Adams & Shody, headline performers include Mr. Eazi, Tekno, Maleek Berry, Teni The Entertainer, DJ Neptune & DJ Baggio.
Tickets are available at Cubana (Victoria Island) & Ibiza (Festac)
Hennessy Nigeria, is set to host the biggest concert in Lagos this December! The 2018 Hennessy Artistry Concert is set for Saturday, December 8th, 2018 at the Balmoral, Federal Palace Hotel. Hennessy Artistry is a unique integrated global platform that brings the “art of blending” to life by creating exceptional consumer moments through a fusion of music, art culture and creative talent.
Gear up for an epic hip-hop finale with finalists Full Effex, Gochi, Zade, Kevinword$, Barry Lane and the wildcards; OJ, Kiid Pro & Damideasy, battling it out to be the new face of Hip-hop in Nigeria.
The audience will be thrilled with unforgettable performances from our Headliners; King of Afro-Dance Hall-Timaya, versatile rapper/songwriter- Falz and Voice of the street, legendary rapper and YBNL general – Olamide.
Spirit and wine brands are continually making in-roads into the country, but the Nigerian market is still very much in love with foamy cold beer.
To satisfy that huge thirst for beer, the world’s largest brewer’s Head of Africa Operations, Ricardo Tadeu told Reuters on Thursday that its new brewery will begin operations in the middle of this year.
“For the long term, in five to 10 years, Africa will be an important growth driver for the global company,” Tadeu told Reuters.
Tadeu held back words on the plant’s production capacity but considering Nigeria’s position as Africa’s most populous nation, AB InBev will certainly do justice to produce enough to boost the market here, and Africa in general.
“We have a clear strategy to keep a good level of growth in Africa based on developing our brands in different segments of the market,” Tadeu said.
Excluding South Africa, Tadeu revealed that other African countries maintained a“healthy growth rate in the mid-teens”. With that in mind, the Belgium-based brewer foresees its expected revenue and core profit (EBITDA) to gain massively again in 2018, with revenue per hectolitre rising by more than inflation and costs by less.
A savings of $381 million from its near $100 billion purchase of rival SABMiller, is a satisfactory garnish on the cocktail of a boosted in presence across Africa.
Get excited beer lovers because international beer brand, Budweiser is launching in Nigeria in 2018.
Brand owner, Anheuser-Busch InBev (AB InBev) is set to launch the premium lager into the Nigerian market as part of its long-term investment since taking over the business of SAB Miller.
AB InBev already owns the Hero and Trophy lager brands, which have recorded enormous sales in the past couple of years.
Interestingly, Budweiser might not have an official launch party like most other beverage brands in Nigeria. Recall how Hero Lager was introduced to the market? The brand capitalised late Chukwuemeka Odumegwu Ojukwu’s heroic status in the East and launched the product during his burial. As a matter of fact, it was not a ‘launch’ per se, it was more of a massive release during the burial of the Biafran War hero.
With Nigeria’s Super Eagles qualifying for the FIFA World Cup in Russia, and Budweiser being official sponsors of the Mundial, our fingers are crossed regarding what sneaky marketing technique will be used to introduce the lager to Nigerians.
AB InBev’s decision to introduce Budweiser alongside Beck’s into the Nigerian market is hinged on creating stiff competition for Nigerian Breweries’ Heineken and Star Lager. Where does that point us? A triangular beer war between AB InBev, NB Plc, and Guinness Nigeria in the coming year.
Also, the merger between International Breweries Plc (based in Ilesha), Intafact Breweries Ltd (based in Onitsha), and Pabod Breweries Ltd (based in Port Harcourt) was completed early this year with the final company to be known as International Breweries Plc.
Budweiser’s launch coincides with the launch of a newly-completed “over $250 million” brewery in Sagamu by 2018.
“We are investing in a fourth brewery, a large brewery outside of Lagos, in the Sagamu area that will come online next year and it’s our largest brewery in Africa outside of South Africa,” said, Annabelle Degroot, Managing Director-designate of International Breweries Plc.
AB InBev acquired SAB Miller Nigeria, ex-owners of the three merged companies, in a deal reportedly valued at $106 billion in 2016.
Anheuser-Busch InBev NV is making a huge entrance into the Nigerian beer market in 2018, as it plans to make a stake in Africa’s second-largest beer market.
The news of having the largest producers of beer in the world in the Nigerian market will not sound melodious to Heineken-owned Nigerian Breweries and Diageo’s Guinness Nigeria Plc. However, the two biggest brewers will be geared up for the beer war as they look not to be taken unawares.
Considering the turbulent nature of the Nigerian market, many analysts are eagle-eyed on the plans AB InBev has on the ground to succeed. However, certain factors are in favour of the company who are not only here for the competitive beer market but looking at growing its investment in the country.
The Economy out of Recession
With the Nigerian economy out of recession, there is no better time for the company to invest in Nigeria. Christian Nouboue, On Trade Manager of Moet Hennessy in Nigeria, said that “the more the country comes out of recession, the more the GDP grows, which means higher employment, higher consumer income, and higher disposable income.”
Despite recent economic challenges, AB InBev’s business in Nigeria recorded double-digit growth over the last quarter. According to BussinessDay data, International Breweries shares have jumped 161 percent in the past year, Guinness Nigeria shares are up 19.79 percent while NB is up a mere 0.98 percent.
With that kind of growth, the brewer will be more confident in mounting a strong fight for a market takeover.
In October 2016, AB InBev, the world’s largest beer producer, completed a $106 billion takeover of SABMiller, the second largest. That merger meant that one in three beers that are consumed will be coming from the giant brewer. That merger also resulted in AB InBev taking over the business of SABMiller in Nigeria, which has led to the merger between International Breweries Plc (based in Ilesha), Intafact Breweries Ltd (based in Onitsha), and Pabod Breweries Ltd (based in Port Harcourt) which would be completed next year with the final company to be known as International Breweries Plc.
According to sources, AB InBev currently owns 75% of Intafact, 82.8% of Pabod and 72.2% of International Breweries. International Breweries Plc is listed on The Nigerian Stock Exchange and should be the leeway for the consolidated company to achieve its aim of becoming the 5th largest listed company on the exchange.
With a united front, which will also oversee productions in Ghana, the company will not only cut cost in operations but will also avoid any unforeseen delay in decision making.
Before the takeover by AB InBev, SABMiller was the third largest brewer in Nigeria after Heineken’s Nigerian Breweries and Diageo’s Guinness Nigeria.
Although it entered the Nigerian beer market late in 2009, it moved swiftly to acquire Pabod Breweries, makers of Grand lager beer, International Breweries, makers of Trophy lager, and in 2012, SABMiller established a $100 million brewery in Onitsha, which brews Hero lager.
That regional strategy by SABMiller has created the perfect in-road for AB InBev coming into the Nigerian beer market. This is coupled with the fact that its beers are about 40 percent cheaper than its rivals, which gives them an upper hand in terms of pricing.
Increasing Local Production
Managing Director-designate of International Breweries Plc, Annabelle Degroot, disclosed recently that the brewer would be completing an “over $250 million” brewery in Sagamu by 2018.
This plant is to serve the company’s target of increasing production lines at existing breweries.
“We are investing in a fourth brewery, a large brewery outside of Lagos, in the Sagamu area that will come on line next year and it’s our largest brewery in Africa outside of South Africa,” Ms. Degroot said.
“The exciting news is that we will be introducing some new brands, so we are very proud of our Hero brand and our Trophy brand, and those brands will grow because we like to focus on local, great brands.”
One important reason why AB InBev will be producing locally is to avoid the prohibitive tax placed on the importation of beer. This means to have their global brands in the market, they have to be produced locally in Nigeria. Thus the plant in Sagamu, and other plants as well, will not only continue to support the growth of the local brands but also enable their global brands to be present in the Nigerian market.
Introduction of Global Brands – Budweiser and Beck’s
AB InBev’s plan to hit the market with two of its global brands will create a strong fighting fort for the giant brewer. The company plans to introduce Budweiser and Beck’s into the Nigerian market, mainly as competition for Heineken and Star Lager of Nigerian Breweries. The company has already introduced Castle Lite into the market which NB Plc has tried to match with the introduction of Star Lite.
Budweiser is the leading brand for AB InBev globally, and it will spark the curiosity of Nigerians to try it out. It will be positioned to knock off Heineken Lager in the premium beer category. For Beck’s, this is more like a re-introduction as it was once brewed by Champion Breweries in Uyo, partly owned by Nigerian Breweries. Beck’s will give Budweiser added support in the international brand category for the company.
AB InBev’s Sneaky Marketing Strategy
The manner in which SABMiller sneaked up on Nigeria’s biggest brewer, NB Plc, is no cheerful news to the AB InBev’s competitors in the beer market.
Rather than go with the usual fanfare that follows the launch of a new product, the brand capitalised on the heroic status of Chukwuemeka Odumegwu Ojukwu in the East and launched the product during his burial. It was not actually a ‘launch’, it was more like a massive release during the burial of the Biafran War hero. From then on, it found love with the people and it had to take the release of Life Lager by Nigerian Breweries to curb the harm it was doing to other brands in the market.
It is sneaky strategies like that that has kept NB Plc and Diageo’s Guinness on their toes, as they warm up to the beer war analysts have envisaged for 2018.
Bloomberg reported last year that AB InBev was cutting 3% of its workforce in three years after its takeover of SABMiller, which amounts to over 5,000 staff. This is in line with the company’s global plans to save up to $1.4bn annually.
In that same light, the company is renowned for its penny-pinching policies which have seen to it that there are no free beers on its plants, no private offices for top executives, no lavish parties, and no hideaways at high-end hotels. With the money saved on these luxuries and staff reduction, AB InBev will have enough cash in its armour to match the fierce competition it expects from Nigerian Breweries in Nigeria.
Every year in February, two American football teams go mano a mano on live television for the ultimate NFL prize. And every year, many of us, especially those of us outside the United States, watch the Super Bowl less for the football than because we want to see the commercials we’re all going to be talking about the next day.
These usually expensive adverts sometimes do little more than bombard viewers with celebrity cameos and anthropomorphised animals but other times they tend to be more ambitious, serving to capture an existing mood within the United States at the time. Many of the adverts for this year fell under the latter camp with several of them even filmed months ago still dripping with winks and pointed subtext concerning the current United States political climate.
Super Bowl 51’s most blatantly featured political commercial was courtesy Airbnb, but popular American-style pale lager brand Budweiser sent her own poignant message. Budweiser shared the story of Adolphus Busch, the German immigrant who made the journey to the United States in the 1800s and eventually co-found Anheuser-Busch brewing company. It highlights how he overcame discrimination and achieved success when he emigrated from Hamburg, Germany to New Orleans and is presented at a time when the issue of immigration is particularly politically charged after President Trump’s executive order temporarily banning immigrants from seven majority-Muslim countries.
Budweiser says the advert is designed to send a message about “not backing down from beliefs and dreams.” Going by the recent turn of events in United States however, the ad can easily be interpreted as a political statement.
Filmed over three days and directed by Chris Sargent, the commercial, titled “Born The Hard Way” is a minute long, preceded by a 15-second trailer and cost tens of millions of dollars to shoot. Check the commercial out below:
The Budweiser ad, which the company boasts is “the story of our founder and his pursuit of the American Dream”, has sparked significant continuing debate as Americans are expressing their different opinions on the company’s message via social media platforms. Many tweeters who don’t appreciate the ad are making their presence felt and calling for other Americans to #BoycottBudweiser while supporters of the message are using the same hash tag to make their stance known.
It’ll be interesting to watch where this takes the brand. We could get a tweet or two from President Trump as is often the case when he’s spoken against. Interested? Follow the hash tag and share your own opinions.
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