Life Continental Lager Beer, a premium beer brand owned by Nigerian Breweries Plc., Nigeria’s biggest brewer, has unveiled rap artiste Phyno as their new brand ambassador.
Speaking at the unveiling ceremony, Mr Maria Franco Maggi, the Marketing Director of NB Plc. said;
“Working with a great act like Flavour and this new collaboration with Phyno – one of Nigeria’s most successful artistes and a proud son of the Igbo community, is further proof of Life Continental Lager beer’s mission of effectively promoting Igbo highlife music, beliefs, traditions and progressive cultural values”.
Phyno, who signed the new deal at the Nigerian Breweries Plc. corporate head office in Lagos on the 31st of May 2018, will feature in Life Continental Beer advertising and marketing campaigns and will also make special appearances at events.
“I am very happy to be part of this great development as Life Continental beer has always been a brand that shows great support for the Igbo culture and values and it is something that I respect this beer brand for,” Phyno said.
“They are the reason I am here today and I am proud to now be their ambassador”.
Life Continental Beer pioneered regional brewing in Nigeria and has maintained leadership in the Southeast region’s booming market for decades.
Timaya has signed an endorsement deal to become brand ambassador to Hennessy Nigeria Tuesday afternoon.
“Another one! Son of Grace…” the singer wrote on Instagram as he shared a picture of him signing the endorsement deal, with the hashtag #HennessyAmbassador.
Timaya, whose full name is Inetimi Alfred Odon, is one of Nigeria’s most consistent artists with a number of albums that have seen him experiment with raga, hip-hop, dancehall and afrobeat.
The deal is another proof of the continued partnership between alcoholic beverage industry and the entertainment industry with the likes Patoranking, Banky W, and DJ Spinall already representing various brands of alcoholic drinks in the capacity of brand ambassadors.
Hennessy Nigeria will hope to access Timaya’s popularity in the Nigeria’s music scene to attract more patronage for the brand.
It is very possible that it is Timaya’s consistency as a musician that influenced Hennessy’s decision to choose him as an ambassador – the brand itself being a consistent choice for cognac lovers in Nigeria.