Bacardi

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Bacardi Names New Managerial Appointments for Asia Pacific, Middle East & Africa

Bacardi Limited has appointed Vijay S. Subramaniam as the new Managing Director overseeing Asia Pacific, the Middle East & Africa (AMEA).

Subramaniam will lead the company’s commercial operations in the region for the premium spirits, effective immediately. The 49-year old reports to Bacardi CEO Mahesh Madhavan and automatically becomes a member of its global leadership team. Subramaniam will work from Dubai while awaiting his immigration department approvals.

“As we continue to expand Bacardi’s portfolio of premium brands in these vast and fast-growing markets, Vijay’s keen understanding of the opportunities and complexities unique to this region, and his ability to brilliantly adapt global brands to make them locally relevant, will be vital to our continued global growth,” Madhavan  said.

Subramaniam, who has been with the company since 2013, was formerly managing director of India, and most recently expanded his role to lead the Middle East. Before joining Bacardi, he spent 12 years in various general management roles within AMEA working in diverse, multi-cultural environments.

“AMEA represents a once-in-a-lifetime growth opportunity for Bacardi, and our team’s mission is to continue to build awareness and esteem for our iconic brands with new consumers throughout the diverse and dynamic markets within our region,” said Subramaniam.

Bacardi also announced that Sanjit Randhawa has been promoted to managing director of India and Southeast Asia. Randhawa has worked at Bacardi for over a decade in various roles including financial director for India operations; managing director for the Philippines, and more recently managing director for South East Asia. His understanding of the India and South East Asian markets will enable Bacardi to continue with its leadership in these dynamic markets, says Bacardi.

More so, Vikas Mittal, who formerly managed West and North Africa, has been announced as the new managing director of the Middle East and North Africa, while François Portier, formerly managing director of South & East Africa, resumes a new role as managing director of South, East, and West Africa.

Subramaniam succeeds Alejandro (Alex) Ouziel who will leave the company to pursue other opportunities.

Posted inNews updates

Bacardi Names New Managerial Appointments for Asia Pacific, Middle East & Africa

Posted on 02 06, 2018

Bacardi Limited has appointed Vijay S. Subramaniam as the new Managing Director overseeing Asia Pacific,...

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Pernod Ricard Bans the Use of Plastic Straws and Stirrers

Pernod Ricard | www.drinks.ng

French global drinks producer, Pernod Ricard has placed a ban on the use of plastic straws and stirrers within all parts of its business globally.

The company is also calling for an end to the use plastic straws and stirrers, encouraging its affiliates to join in the call.

The move to end the use of plastic straws and stirrers is hinged on the need to protect the environment by the giant drinks producer. Similar to all plastic items, plastic straws are incredibly damaging to the environment – a single straw taking 500 years to decompose. The ban is in place to also prevent the risk of the straws ending up in the ocean, where straws are the fifth most popular item of rubbish.

“We believe that small acts have a big impact – and that is why Pernod Ricard has decided to stop using non-biodegradable plastic straws and stirrers in any part of its business,” it announced in a recent press release.

“Kicking off the year with concrete resolutions, the group has asked all its affiliates globally to ensure they are not used at any Pernod Ricard events in the future, as has been the case since the run up to the holiday season.”

Bacardi were the first drink giant to place a ban on the use of plastic straws and stirrers. The company  prohibited their use across its events in 2016 in an effort to reduce waste as part of its ‘Good Spirited’ campaign.

In June of 2017, UK bar chain All Bar One made a public pledge to completely eradicate the use of plastic straws across all of its bars as part of its #strawssuck campaign.

Wetherspoon, another popular UK bar chain followed suit. It also said it would be bringing an end to its use of plastic straws across its 900 pubs in the UK and Republic of Ireland by the end of 2017.

Pernod Ricard, in its press release attributed the use of plastic straws in part of the “rebirth of cocktails,” noting an explosion in their usage to adorn glasses over the past few decades. The French group stated the harmful impact of plastic straws. It emphasised the fact that while used on average for just 20 minutes, it takes hundreds of years to decompose, and even then not fully disintegrate.

The ban comes as part of its 2020 Roadmap – Pernod Ricard targets a comprehensive reduction of its waste to landfills from 913 tons today to 0 by 2020.

Pernod Ricard | www.drinks.ng
Posted inNews updates

Pernod Ricard Bans the Use of Plastic Straws and Stirrers

Posted on 01 22, 2018

French global drinks producer, Pernod Ricard has placed a ban on the use of plastic...

Read More

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