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Bacardi Names New Managerial Appointments for Asia Pacific, Middle East & Africa

Bacardi Limited has appointed Vijay S. Subramaniam as the new Managing Director overseeing Asia Pacific, the Middle East & Africa (AMEA).

Subramaniam will lead the company’s commercial operations in the region for the premium spirits, effective immediately. The 49-year old reports to Bacardi CEO Mahesh Madhavan and automatically becomes a member of its global leadership team. Subramaniam will work from Dubai while awaiting his immigration department approvals.

“As we continue to expand Bacardi’s portfolio of premium brands in these vast and fast-growing markets, Vijay’s keen understanding of the opportunities and complexities unique to this region, and his ability to brilliantly adapt global brands to make them locally relevant, will be vital to our continued global growth,” Madhavan  said.

Subramaniam, who has been with the company since 2013, was formerly managing director of India, and most recently expanded his role to lead the Middle East. Before joining Bacardi, he spent 12 years in various general management roles within AMEA working in diverse, multi-cultural environments.

“AMEA represents a once-in-a-lifetime growth opportunity for Bacardi, and our team’s mission is to continue to build awareness and esteem for our iconic brands with new consumers throughout the diverse and dynamic markets within our region,” said Subramaniam.

Bacardi also announced that Sanjit Randhawa has been promoted to managing director of India and Southeast Asia. Randhawa has worked at Bacardi for over a decade in various roles including financial director for India operations; managing director for the Philippines, and more recently managing director for South East Asia. His understanding of the India and South East Asian markets will enable Bacardi to continue with its leadership in these dynamic markets, says Bacardi.

More so, Vikas Mittal, who formerly managed West and North Africa, has been announced as the new managing director of the Middle East and North Africa, while François Portier, formerly managing director of South & East Africa, resumes a new role as managing director of South, East, and West Africa.

Subramaniam succeeds Alejandro (Alex) Ouziel who will leave the company to pursue other opportunities.

Posted inNews updates

Bacardi Names New Managerial Appointments for Asia Pacific, Middle East & Africa

Posted on 02 06, 2018

Bacardi Limited has appointed Vijay S. Subramaniam as the new Managing Director overseeing Asia Pacific,...

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History of Bacardi

Bacardi history | www.drinks.ng

Bacardi Martini

Bacardi History

Bacardi Limited is the largest privately held, family-owned spirits company in the world. The company, famous for its eponymous Bacardi white rum now has a portfolio of more than 200 brands and labels. Barcadi was founded in 1862, and family-owned for seven generations. Bacardi employs 6,000 people, manufactures at 27 facilities in 16 markets on four continents, with sales in more than 150 countries.

Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. The company sells in excess of 200 million bottles per year. Bacardi Limited is headquartered in Hamilton, Bermuda. Bacardi Limited opened offices in Bermuda in 1965 and moved into its current Ludwig Mies van der Rohe designed landmark building in 1972. The Company has a 16-member board of directors led by the original founder’s great-great grandson, Facundo L. Bacardí.

The Bacardi brand portfolio comprises more than 200 brands and labels, including Bacardi rum, the world’s best-selling and most-awarded rum, as well as the world’s most-awarded spirit; Grey Goose vodka, the world’s leading super-premium vodka; Dewar’s Blended Scotch whisky, the world’s most-awarded blended Scotch and the number-one selling premium blended Scotch whisky in the United States; Bombay Sapphire gin, the top-valued and fastest-growing premium gin in the world; Martini vermouth and sparkling wines, the world’s leading vermouth and the world’s favorite Italian sparkling wines; Cazadores 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands including William Lawson’s, the fastest-growing global Scotch whisky brand; Eristoff vodka, one of the fastest-growing  vodka brands in the world; and St- Germain, a super-premium elderflower liqueur.

Bacardi-Martini is the Nigerian Agent for Bacardi Limited with the agency being headed by Femi Olajimbiti.

Bacardi history | www.drinks.ng

History of Bacardi

Posted on 08 01, 2016

Bacardi History Bacardi Limited is the largest privately held, family-owned spirits company in the world. The...

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