The drinks industry holds an allure for some celebrities considering it supports their lifestyle in many aspects – whether film stars, music artists or models.
Champagnes and alcoholic cocktails are a regular feature during award nights, while some spirit drinks are part of the creative rituals of most celebrities. While some celebrities are brand ambassadors, others have moved up the ladder to actually become owners of alcohol brands.
For some reasons, certain celebrities are investing in the booze industry and the list has been growing.
Here is a list of 8 celebrities that own alcohol brands:
Sean “Diddy” Combs
Diddy’s deal with Ciroc back in 2007 resulted in the popularity of the now famous premium vodka brand Ciroc. Diddy secured a 50-50 share in profits, with a veto on which stores were to sell the grape-distilled vodka. From the $100m franchise that Ciroc had become, Diddy went on to create DeLeon Tequila in 2014, still in partnership with Diageo.
Jay-Z plunge into the drinks industry did not come by accident. The rapper, who doubles as an entrepreneur purchased the premium champagne brand, Armand de Brignac (“Ace of Spades”) from Sovereign Brands back in 2014 for the sole reason of it being his favourite champagne.
Drake has mesmerised the hip-hop culture over the years. However, the allure of the spirit industry still attracted the Canadian rapper. In 2016, the Drake teamed up with spirit mogul Brent Hocking to launch a fancy, luxury whiskey called Virginia Black Decadent American Whiskey. The whiskey was targeted to exploit the bourbon market with an easy to drink 80-proof booze.
Brad Pitt and Angelina Jolie
In 2012, the celebrity couple (now divorced) purchased the French estate of Chateau Miraval. The land came with a vineyard which inspired the couple to launch Miraval Wines, selling its first 6,000 bottles in five hours. That success led to more productions, and while their rosé is the market leader, they also make two whites and a red.
Tequilas were known for their severe hangovers till George Clooney and ex-bar and nightclub owner Rande Gerber teamed up to Casamigos Tequila. The brand went on to become one of the highest selling tequila brands in the world. Spirits giant Diageo were attracted by that success and bought Clooney and Gerber’s tequila for a whopping $1 billion in 2017.
Justin is certainly a lover of singing, dancing, and TEQUILA. In 2014, the native of Memphis, Tennessee partnered with tequila brand Sauza to launch the Sauza 901 – 901 standing for the area code of his hometown. Prior to Sauza 901, Timberlake had launched his own tequila brand in 2009. The tequila which was in partnership with Mexico-based Tequilera Newton distillery was awarded first place at a spirits competition in San Francisco by 2012.
Channing was inspired to create his Born and Bred Vodka brand in 2016 while on a vodka taste test with a friend. In partnership with Idaho-based Grand Teton Distillery, Tatum created a $25-a-bottle vodka made from glacial water and Idaho potatoes.
Adam Levine and Sammy Hagar
Maroon 5’s Adam Levine and former Van Halen vocalist Sammy Hagar had played around with the idea of mixing tequila and mescal back in 2015. The result of that hybrid was tasty enough to inspire “the world’s first mezquila,” as Levine and Hagar describe their $45-a-bottle Santos Mezquila.