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Do You Know Where Vodkas Come From?

Vodka | www.drinks.ng

Vodka is one of the world’s most popular spirit drink. It is considered one of the highest selling alcoholic beverages in the world with brands like Absolut, Ciroc and Belvedere among topping the list.

However, as much as we love to end the night with a glass of vodka, many still wonder where vodkas come from. Generally, vodkas are distilled from plant based raw materials rich in sugar and starch. The starch or sugar is boiled to create a mash and yeast is added to it. It is allowed to ferment, producing alcohol and carbon dioxide. While the latter evaporates, the resultant liquid is distilled  to a high-proof alcohol. The high-proof alcohol is further diluted to bottling strength to create vodka.

The question then is, what plants are vodkas made from?

Potato

This is the most popular plant that vodkas are made from. It is primarily used in Poland, Russia and the rest of the vodka belt of Eastern Europe.

Grapes

French vodka, Ciroc, is one of the most popular vodka brands made from grapes. California’s Guild Wineries & Distilleries started the trend back in the late 1970s with a grape-based vodka called Silverado. The vodka soon disappeared as due to low sales in the market.

Rye

Rye is another sugar-filled product which vodkas are made from. Popularly used in Poland, they produce organic vodkas. Belvedere is one of the most popular vodkas distilled from rye.

Barley

Barley maybe popular for being used to brew beer. However, it is also used in the distillation of vodka. Filandia vodka is primarily brewed from barley.

Wheat

Wheat is another primary ingredient used in the distillation of vodka. Brands like Absolut, Grey Goose and Svedka are brewed from the grassy plant.

Corn

Corn is rich in sugar and starch and makes for a good vodka raw material. Well-known American vodkas like Tito are 100% distilled from corn.

Rice

The use of rice in the distillation of vodka is popular in Asia. Rice comes in handy also in the distillation of whiskey for the people of the Orient.

Grains

Wheat, rye, corn, and sorghum are common ingredients of grain-based vodka. Vodka companies do not necessarily specify which particular grain goes into the distillation of their brands. UK’s Smirnoff vodka is one of the most popular grain-based vodka.

*In some cases, there is a combination of more than one plant in the distillation of certain vodka brands. For example, Netherlands’ Van Gogh is distilled from a combination of wheat, corn, and barley. 

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Pernod Ricard’s London Office Hit With Cyber Attack

Pernod Ricard | www.drinks.ng

Pernod Ricard has confirmed that its London office was hit by a cyber attack last week during operational hours of Tuesday, August 8 2017.

While a spokeswoman has revealed that the event had “no impact on business operations”, the company’s shares dropped by 2.1% to an intraday low of €116.9 in Paris.

The attack on the French Company took place at midday, with the IT team noticing “unusual activity”.

“At midday on Tuesday, we discovered unusual activity and evidence of a cyber attack at Pernod Ricard London”.

“This has been fully contained with no impact on business operations,” the spokeswoman narrated.

This is not the first time a business in UK’s capital has been hit with a cyber attack recently. A recent survey of 1,200 businesses across the UK by the British Chambers of Commerce, has revealed that 20% had been hit by a cyber-attack in the last 12 months.

Pernod Ricard, one of such businesses, is set to release its annual report at the end of this month. The company hold the license for some of the world’s most premium spirits including Absolut vodka, Martel cognac, Chivas whisky, Jameson Irish whisky and Olmeca tequila.

 

Source: The Drinks Business

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Absolut Prices

absolut prices vodka bottles | www.drinks.ng

Absolut is one of the world’s most unique vodka brands, and it is arguably the most preferred by mixologists and bartenders for making vodka-based cocktails.

The premium vodka offers the true taste of vodka in original or special flavours made from natural ingredients.

Interestingly, whether on a sunny day in Lagos or a cold morning in London, every ingredient that makes it into each bottle comes from the tiny village of Åhus in southern Sweden. It is why the brand is called a one-source vodka.

The distillery produces 500,000 bottles of Absolut in a day.

Absolut has over 20 different flavours with Absolut Raspberri, Absolut Mandrin, Absolut Citron, Absolut Vanilla and the original Absolut Vodka being the premium flavours available in Nigeria.

How much is a bottle of Absolut? And how much is a carton of Absolut?

Below are the recent prices of Aboslut vodka:

Product Size Amount in Carton

Unit Price (NGN)

Carton Price (NGN)
Absolut Original or Absolut Blue

1 Litre

 

12

3,870

 

41,055

 

Absolut Raspberri 1 Litre

12

4,095

 

43,500

 

Absolut Citron 1 Litre

12

4,095

 

43,500

 

Absolut Mango 1 Litre

12

4,095

43,500

 

Absolut Vanilla 1 Litre

12

4,095

43,500

 

Absolut Mandrin 1 Litre

12

4,095

43,500

 

Absolut Pear 1 Litre

12

4,095

43,500

 

Absolut Kurant 1 Litre

12

4,095

43,500

 

Absolut Apeach 1 Litre

12

4,095

43,500

 

Absolut Ruby Red 1 Litre

12

4,095

43,500

 

Absolut Elyx 1 Litre

12

10,920

58,000

 

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Top 5 Best Loved Vodkas in Nigeria

Absolut, Grey Goose, Smirn off Vodkas | www.drinks.ng

A report by  the Global Agricultural Information Network (GAIN) has revealed that Nigeria’s spirits market is worth $2 billion and it is increasing at six per cent average yearly. Although the GAIN report noted that local spirits lead the market, they, however, do not meet the standards of the increasing high- and middle- class consumers preferred premium brands.

While there is a large number of local spirits, Vodka is quite popular among Nigerians and here are 5 of the best loved Vodka brands in Nigeria. 

1. Magic Moments Vodka 

Magic moments luxury vodka takes many Nigerians to a whole new Magical world. Launched in 2006, Magic Moments Vodka is top of its category and has won itself 36 international awards, not only for its standard variant, but also its six flavours. Blended with richest and finest grains Magic Moments is defined by its remarkable heritage and premium ingredients. The smooth triple distilled vodka is a certified favourite and can be found in various bars and the shelves of various supermarkets.

2. Ciroc Vodka

Ciroc is famous brand of ultra premium vodka that is manufactured and sold by Diageo. The product is highly unique from other brands of vodka in the sense that it uses grapes as a basic ingredient rather than wheat, potatoes, or corn. The vodka is 40% alcohol by volume (80 proof), and usually available in 750ml to 1.75L sized bottles. There are currently eight flavours for customers to choose from, and the variety that Ciroc provides makes it a highly sought after drink. Ciroc vodka is the choice for premium smooth tasting sweet vodka that is unlike any other on the market.

3. Skyy Vodka 

Skyy Vodka is a popular brand of vodka produced in the United States. It comes in over 20 flavours and its price is quite affordable, making it first choice for those who might not want to splurge on an expensive bottle of vodka, but still get high quality vodka. Although the price is low, the taste is not. The Skyy range is quadruple distilled and triple filtered for a clean taste. In 2008, Skyy expanded the Skyy Vodka line with seventeen new flavours, referred to as Skyy Infusions. These Skyy Infusions are made with real fruit. Some of the flavours currently sold include citrus, pineapple, blood orange, vodka infused with moscato grape, wild strawberry, Georgia peach, vanilla bean, cherry, dragon fruit, raspberry, passion fruit, coconut, and grape.

4. Absolut Vodka

Absolut is the third largest brand of alcoholic spirits in the world after Bacardi and Smirnoff. It is quite popular among Nigerians. Absolut Vodka has a rich flavor, is smooth and mellow with a distinct character of grain. Absolut Vodka is great neat and ice-cold, on the rocks or as a base for hundreds of drinks and cocktails.

5. Grey Goose Vodka

Grey Goose is one of the most popular luxury vodka brands known for its excellent quality. The vodka is clean and fresh, with a smooth, creamy texture.  Grey Goose comes in different exotic flavours and is  made up of 95% vodka and 5% Cognac. It is a top choice for many Nigerians.