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Star lager Becomes Official Beer Partner Of NPFL

Nigeria’s leading beer brand, Star Lager known for its great Corporate Social Responsibility recently announce a partnership with the Nigerian Professional football league, and has thus become the first official beer partner of the league..

the partnership was announced at an event that brought together stakeholders from the Nigerian football industry and the corporate world to celebrate a major milestone in Nigeria’s football history.

This first of its kind partnership will commence from the 2015/2016-football league season and end with the football league season of 2019/2020.

The  Marketing Director, Nigerian Breweries, Franco Maria-Maggi, said: “We’ll be finding ways to use this unique partnership of the NPFL to give our consumers more reason to enjoy the local football. Football in Nigeria and we’re excited to sign this agreement with the LMC that sees us become Official Beer Partner of the NPFL for the next four seasons. It’s a partnership that we expect to bring excitement to Nigerian football and the fans who love the domestic game.”

Chairman of League Management Company, Shehu Dikko, said: “We are excited about this partnership with Star Lager, and we hope to achieve more from this with the support of all stakeholders involved. Having Star as a major sponsor will certainly be the key to a bright future for professional football league in Nigeria.

“This partnership agreement with Star shows that there is opportunity for corporate Nigeria in our league and we hope that many more organizations will take advantage of football to reach their target markets as we continue to build an attractive league.

Read the full article at completesportsnigeria.com

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