Moet and Chandon Champagne |

Valentine’s Day is fast approaching and premium champagne brand, Moët & Chandon has teamed up with Snap to develop a mobile game for its “Love Unconventional” campaign.

The campaign, which is set to run from Valentine’s Day to Mother’s Day, is part of the exodus of luxury brands from traditional advertising to mobile and social media platforms.

To play, users shoot corks at a tower of champagne glasses to earn points with the most points earned by those who get the cork in the top single-level glass. The winners get the chance to write a love poem with input from modern artist and poet Cleo Wade.

Moët & Chandon will be market the game on its social platforms with heavy influencer content on Facebook and Instagram where users will be given a link to a browser-based version—as well as through ads on Snapchat Discover.

“A lot of advertisers, especially in the luxury space, use Snapchat to amplify content,” Christine Ngo, marketing director and head of US customer engagement at Moët & Chandon told AdExchanger.

“We really wanted to engage people in this program.”

With Snap’s help, the premium champagne brand will target Snapchat users interested in luxury, wines, and spirits. The campaign will be gated and targeted to consumers 25 and older.

So would you log on to Snapchat and get busy writing love poems with Moët & Chandon’s game? It’s a game you can play with your significant other on Valentine night. Just make sure to order a bottle of Moët while at it.

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