Nigerian Breweries MilestonesWritten by lanreePosted on 07 28, 2016
Nigerian Breweries Milestones
1946- UAC and Heineken sign a contract for incorporation of Nigerian Brewery limited in Lagos
1949- First bottle of Star Lager beer rolls off the bottling line
1951- Nigerian Breweries introduces the cartoon character, ‘Sammy Sparkle’.
1955- Work commences on the Aba Brewery.
1957- First bottle of Star lager rolls off the Aba plant.
1957- Nigerian Brewery Limited becomes Nigerian Breweries Limited.
1960- Expansion work on Lagos Brewery is completed.
1962- Nigerian Breweries voluntarily offers 10 per cent of its shares to Nigerians
1964- Nigerian Breweries obtains a franchise from Schweppes International to bottle its wide range of products.
1964- Kaduna Brewery is commissioned.
1966- Another Franchise is obtained at L. Rose & co limited to produce a range of squash drinks in Nigeria.
1967- Nigerian Breweries sets up a public relations unit to project a positive image of the company.
1970- Gulder is born.
1971- Nigerian Breweries’ Training School is established in Iganmu, Lagos.
1976- Maltina is born.
1977- The importation of Heineken beer is stopped.
1981- The Company registers the sales of Green Sands Shandy.
1982- Ibadan Brewery is commissioned.
1983- Nigerian Breweries enters into an agreement with Guinness (Nigeria) to promote the search for the cultivation of barley around Lake Chad basin.
1985- Rex Beer is introduced.
2000-Heineken takes over control of Nigerian Breweries.
2000- Maltina with Pineapple is launched (July); Wins for the second time, the Africa Beer Award.
2000- Foundation stone of Ama Brewery is laid by Governor Chimaroke nnamani, in Umuzeani Vilage, Udi Local Governement Area of Enugu State.
2001 –Wins for the second time, the PEARL (Performance, Earnings and Returns Leadership) Award.
2001 –Named ‘Quoted Company of the Year’ by the Nigerian Stock Exchange
2001-Wins Industrial Training Fund (ITF) Merit Award; Leadership Watch Achievement Award.
2001-Wins Nigerian Conservation Award; the Company bids farewell to soft drinks Business.
2002 -The new bottling line at Ibadan Brewery is commissioned.
2002- Nigerian Breweries team wins the Heineken World’s Business Challenge Award.
2003- President Obasanjo commissions Ama Brewery.
2004- Ama brewery produces its first Heineken beer in small 33cl. Bottles.
2004- The large Heineken 60cl. Bottle is introduced.
2004- Amstel Malta Box Office reality show is introduced.
2005- Nigerian Breweries wins the trophy for Best Cost-Saving Company in the Heineken Group. Maltina Sip-It is launched.
2006- Gulder Draught is introduced.
2006-Nigerian Breweries clocks 60.
2007- The Company started producing some of its brands in Cans.
2011- Sona Breweries was acquired bringing brand portfolio to 11.
2014- Nigerian Breweries merges with Consolidated Breweries; bringing brand portfolio to 19 brands and SKU’s to 59.
2014- Ace Passion launched.
2015- Ace Roots launched.