Moet & Chandon Ambassador Confirms Nigeria as its Biggest MarketWritten by David MasifonPosted on 07 28, 2017
Moet & Chandon is not just a big champagne brand in the world, it is one of the most premium brands in Nigeria’s market.
According to a 2014 report, Shoprite mall in Nigeria sold more champagne than the 600 outlets in South Africa. That is a proof of how much Nigerians value the luxury drink.
Recently, the global ambassador of Moet and Chandon, Pierre-Louis Araud paid a visit to the West African country.
In an interview with The Guardian Nigeria’s Femi Adekoya, Araud revealed that Nigeria was the popular brand’s biggest market.
Asked which was the biggest market for the Moet &Chandon brand in Africa, Araud said:
“Nigeria! Nigeria because you know you have the largest economy in Africa, and have the biggest population if not stronger, and above all you love to enjoy life. Nigeria is the trade centre for Africa.”
Araud further reinforces this fact when he says that Nigeria is the highest when it comes to market share for their brand.
“Nigerian people love our brands. Being at the highest point is a proof of that. We will continue to share our values and showcase that our product is really for them.”
In explaining what makes Nigerians patronize the Moet & Chandon brands, the ambassador who had earlier visited Abidjan, Ivory Coast explained further.
“I think in Nigeria, you have people who love to enjoy life. We love to party, we love to stay bright and Moët & Chandon is the ultimate brand for celebrations. The drink is at the heart of all the celebrations in life. It goes beyond a spray of champagne. We see that Nigerian people are successful and the drink resonates with them. Moët & Chandon is a product of success and glamour. Either during the day or at night you will see that Nigerians like to party and enjoy life. Nigeria is really a market for our products.”
Moet & Chandon champagnes, MOËT IMPÉRIAL, MOËT Nectar Rose IMPÉRIAL, and MOËT NECTAR IMPÉRIAL are already doing well. Based on the success so far, Araud revealed the brand is about to introduce a new product into the Nigerian market.
We noticed the demand for the high end products and top range products; hence these are the reasons why we chose to propose them as well the new comer in our range of products that we call MCIII,” Araud said.
“MC stands for Moët & Chandon, while the Roman numeral III reflects the three centuries that span this maison’s existence; it actually symbolises three different techniques, or as the company refers to them, “stratums”—of this wine’s creation. MCIII is the result of aging and combining a number of Moët’s best Grand Vintage wines into what results in an ultra-luxurious, non-vintage Champagne. The maturation of these various vintages has been divided into a trilogy of aging vessels encompassing wood, glass, and metal. This innovative process took Moët’s Chef de Cave Benoît Gouez and his team of winemakers more than 20 years to perfect.”
The ambassador emphasizes that the MCIII is “champagne that enjoyed a net return in the space of three months. It is cutting-edge champagne and as Nigeria being the most important market for us here in Africa, we really want to be there.
Araud, who is on his second official visit to Nigeria, seems to understand the Nigerian people quite well. This understanding is useful in helping the former contractor explain why Nigerians love the brand.
“I think in Nigeria, you have people who love to enjoy life,” said Araud.
We love to party, we love to stay bright and Moët & Chandon is the ultimate brand for celebrations. The drink is at the heart of all the celebrations in life. It goes beyond a spray of champagne. We see that Nigerian people are successful and the drink resonates with them. Moët & Chandon is a product of success and glamour. Either during the day or at night you will see that Nigerians like to party and enjoy life. Nigeria is really a market for our products.