History of Pernod Ricard

Written by Posted on 08 01, 2016
Pernod Ricard | www.drinks.ng

History of Pernod Ricard

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Pernod Ricard is the world’s leader in the Premium spirits industry. It operates in more than 85 affiliates and 100 production sites.

Pernod Ricard as it is known today, was created in 1975 through the merger of two French anise-based spirits companies: Pernod, which was founded in 1805, and Ricard, founded by Paul Ricard in 1932. The two companies , who were previously competitors joined forces with the aim of  diversifying their range of products and especially to capture new, international markets.

In the 1980s Pernod Ricard began building a global network of international subsidiaries. The company acquired Irish Distillers (which includes Jameson Irish whiskeys) in 1988  and by 1989 had acquired Orlando Wyndham (makers of Jacob’s Creek). By 1993 Pernod Ricard’s global network included the United States, Italy, Ireland, Australia and a number of markets in Asia.

The company then began to make major acquisitions which marked the next, most notable stage in the company’s history. In 2001, they acquired a number of Seagram brands, followed by the acquisition of Allied Domecq in 2005. In 2008, Pernod Ricard acquired Vin & Spirit, owner of ABSOLUT vodka, which launched the group into its current co leadership position in the global wine and spirits industry. In 2011, Premium Wine Brands, the company that manages all the major brands in the Pernod Ricard Group portfolio was founded.

Pernod Ricard holds one of the most prestigious brand portfolios in the sector: ABSOLUT Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate (formerly Montana), Campo Viejo and Graffigna wines.

Pernod Ricard Nigeria was established in 2010 to cater to the Nigerian Marketing. The company is in charge of importing products and the local marketing development for all brands in the Pernod Ricard portfolio.

 

 

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