Guinness History – The story of one of the world’s most popular beersWritten by lanreePosted on 08 01, 2016
Guinness History – The story of one of the world’s most popular beers
Arthur Guinness inherited £100 from his uncle in 1752. He invested it in a beer brewing facility and began manufacturing Irish stout. Guinness has since become one of the most successful beer brands worldwide. Guinness is a popular Irish dry stout that originated in the brewery of Arthur Guinness at St. James’s Gate, Dublin. It is brewed in almost 60 countries and is available in over 100. 850 million litres are sold annually. A feature of the product is the burnt flavour that is derived from roasted unmalted barley, although this is a relatively modern development, not becoming part of the grist until the mid-20th century. For many years a portion of aged brew was blended with freshly brewed beer to give a sharp lactic flavour. Although the Guinness palate still features a characteristic “tang”, the company has refused to confirm whether this type of blending still occurs. The draught beer’s thick, creamy head comes from mixing the beer with nitrogen when poured.
It is popular with Irish people both in Ireland and abroad, and, in spite of a decline in consumption since 2001, is still the best-selling alcoholic drink in Ireland where Guinness & Co. makes almost €2 billion annually. The company has had its headquarters in London from 1932 onwards. It merged with Grand Metropolitan plc in 1997, and is now part of the British based multinational alcohol conglomerate Diageo.
The beer is brewed under licence internationally in several countries, including Nigeria,the Bahamas, Canada,Cameroon, Kenya, Uganda, Namibia, and Indonesia. The unfermented but hopped Guinness wort extract is shipped from Dublin and blended with beer brewed locally. The UK is the only sovereign state to consume more Guinness than Ireland. The third-largest Guinness drinking nation is Nigeria, followed by the USA.
Guinness has a significant share of the African beer market, where it has been sold since 1827. About 40% of worldwide total Guinness volume is brewed and sold in Africa, with Foreign Extra Stout the most popular variant.
Guinness Nigeria, is a subsidiary of Diageo Plc of the United Kingdom. Guinness Stout was first exported to Sierra Leone in 1827 and soon became popular across West Africa. In 1963, Ikeja in Lagos Nigeria was chosen as the first location outside the British Isles to brew the iconic dark beer. Two years later, in 1965, Guinness Nigeria was listed on the Nigerian Stock Exchange.The brewery was the first Guinness operation outside Ireland and Great Britain. Other breweries have been opened over time – Benin City brewery in 1974 and Ogba brewery in 1982.
Guinness Nigeria is an iconic African company, renowned internationally for its brands of unmatched quality.