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Guinness announces turnover of N53 Billion in the second half of 2013

Beer Giant Guinness reports a turnover of N53 Billion across Nigeria for the second half of 2013; this is offset by a 22% decline in profits for the first half of the same year. Seni Adetu, CEO of Guinness Nigeria state at a conference on Monday 17th February that: “Our performance for the period ended 31st December 2013 has been impacted by the contraction of the beer market for most of the half and the shift towards the value segment mainly due to affordability and discretionary income trends. Contributions from strategic innovations have remained strong, as we continue to invest in our sales organization to drive increased distribution and to support long term growth. Our marketing investments behind our brands also continued as we launched a new campaign for Guinness FES and Harp.”

For more information on Guinness Plc. read the full article at: http://www.nigerianbulletin.com/threads/guinness-nigeria-records-n53-billion-turnover-in-six-months.46692/

Drinks.ng supplies the full range of Guinness Plc. products; for more information on our comprehensive suite of beverages see our website: Drink.ng

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