Diageo’s new DRINKiQ e-learning tool to give more knowledge about alcoholWritten by David MasifonPosted on 04 12, 2017
The tool will help resonate the message about drinking responsibly and tackle myths about drinking alcohol by giving conusmers the right information as well as helping them make good drinking decisions.
The mobile-friendly tool is on DRINKiQ.com in the UK, US and Australia, with localized versions set to be available in 20 other countries in the coming months.
The new online tool, which is the first of its kind within the alcohol industry, uses interactive learning and tests to provide consumers with information about the content of their drinks; how alcohol is made and the different ways in can affect the body; how to regulate alcohol in-take; how to pour a standard measure of spirits, wine or beer; and displays the “truth” about “common myths” about alcohol.
The DRINKiQ e-learning tool is another way Diageo is proving its commitment to helping consumers make the right decisions about choosing to drink or not to drink.
“We’re really proud of how well our DRINKiQ training has been received over the last ten years – there is clearly a desire for this kind of information, which is why we wanted to make DRINKiQ available more widely,” Carolyn Panzer, Director of Alcohol and Society, Diageo said.
“This powerful new online tool, intended to raise collective knowledge about alcohol, allows anyone, anywhere, to quickly get a handle on how drinking affects the body, and gives the tips they need to make the right choices for them.”
The company has already been providing DRINKiQ training on a face-to-face basis to selected groups around the world for over a decade. Some of the beneficiaries include members of US Congress, the Ministry of Health in countries such as Peru, law enforcement officials in countries including Thailand, taxi drivers in markets such as Ethiopia, as well as bartenders and hospitality workers globally.
Last year, Guiness Nigeria, also owned by Diageo, collaborated with the National Youth Service Corps, NYSC, to deliver DRINKiQ training sessions to NYSC officials and corps members as part of a campaign for responsible drinking.The company also donated breathalyzers to the Federal Road Safety Commission to help curb drunk-driving.
The company has also orchestrated an Age Verification Programme, sponsored the radio programme, Drink Diaries, on Lagos Traffic radio 96.1 FM all in the aim to cut down on alcohol misuse by consumers.
With the DRINKiQ e-learning tool, alcohol education will become more handy and easily accessible in Nigeria, especially with brand consciousness beginning to grow in the country.
The e-learning tool will be freely available to employers of people who serve and sell alcohol, to help them educate consumers and raise collective knowledge about alcohol.
Diageo will also make the tool available to all consumers and other companies outside of the industry, as well as introduce alcohol content and nutritional information, per typical serve, on-pack for its brands around the world.
The company also aims at supporting over 300 responsible drinking programmes in 55 countries and recruiting a million responsible drinking ambassadors by 2020.
To access DRINKiQ e-learning, please visit https://www.drinkiq.com/en-gb/drinkiq-course/whats-your-drink-iq/.