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Anheuser-Busch InBev, makers of global beer brand, Budweiser, has agreed to a $100 million partnership with medical cannabis company Tilray to research marijuana-infused drinks for the Canadian market.
AB InBev and Tilray in announced on Wednesday that each company will commit a $50 million investment to the project.
Both companies will study non-alcoholic beverages containing cannabidiol, or CBD and THC in a bid to manufacture cannabis-infused beer.
CBD has been said to have calming and healing effects, and THC, a compound in the plant is known for its psychoactive effects.
In October, Canada legalized recreational marijuana leading to increased interest from beer and tobacco companies to capitalise on opportunities within the market.
Diageo has launched two new varieties of its premium vodka and whisky brands – Ciroc and Johnnie Walker.
In a concert-styled launch that took place over the course of last week in Lagos, the giant drink company introduced the new premium varieties to its customers.
Afrobeat star and global Ciroc brand ambassador, Wizkid was the headline performer at the Ciroc Summer Colada Limited Edition official launch. The Starboy Music leading act performed alongside Smirnoff Vodka ambassador, DJ Spinall.
The event took place on Thursday, 13th December 2018 at the magnificent Circa Mall, Lekki.
CÎROC Summer Colada Limited Edition is an ultra-premium flavoured vodka infused with delicate natural pineapple flavours and coconut cream notes.
Distilled six times to ensure high quality and a smooth essence, it is best enjoyed with a splash of pineapple juice and a wedge of pineapple.
CÎROC is a brand of eau-de-vie vodka, manufactured by using grapes from the Charente-Maritime region of France.
Christmas is Nigeria’s ‘unofficial’ party season and major drink brands in the country are part of the reason behind that.
After all, what party is complete without a drink or two?
A look at the event calendar for December shows that major drink brands have partnered with event planners and big artists for some of the amazing concerts.
From Hennessy Artistry Grande Finale to Pepsi’s ‘Disemba’ line of events, there is always a major brand associated with a big concert.
So why do these drink brands sponsor these concerts?
For the drink brands, the competition is always on who can make more sales. Drink brands like Hennessy, Johnnie Walker, Remy Martin and the rest leverage on these Christmas concerts as an avenue to sell off their products. It is normal to find vendors with stalls at these concerts selling drinks.
From the posters, banners, radio, TV and outdoor advertorials that precede these concerts, more consumers begin to see and hear about the brands sponsoring these concerts. Christmas concerts have become like an advertorial showcase for these brands and it is interesting to see more and more brands jump on the roller coaster although there seems to be a bit of ‘copy-catting’ in this aspect.
Concerts create a unique identity for the drink brands. While Hennessy Artistry uses the avenue of music as a testimony to its unique blending style; At the Club with Remy Martin reveals the brand’s identity as enchanting cognac to enjoy in clubs and parties.
To each drink brand, its own identity and all are targeted to tuning in with the consumer base that tandems with its identity.
Some of the artists like Falz, Wizkid, Davido, Olamide, Timaya are celebrity ambassadors of most of these drink brands. It goes without saying that the brands will key into any concert organised by any of its ambassadors.
Smirnoff showed a good example when it partnered, alongside Pepsi for DJ Spinall’s Album party which held recently at the Oriental Hotel.
Music and drinks are wonderful companions when it comes to partying. There is a saying among social circles that “a glass or two helps you to understand the music better.” Drinks brands tag with these concerts to create the right experiential atmosphere for lovers and potential customers to interact with their products. For drink brands, Christmas concerts are like an open playground to build the fun side of their products on.
Drinks are an important part of the festivities that come with the Christmas season. Having the right drink in your glass is the exact juice you need to get your groove on this yuletide season.
With the malls filled to the entrance, Lagos traffic ever at its peak and the fear of falling victim to fake drinks, where will you be shopping for drinks this Christmas?
What you need is a trusted source that guarantees authentic drinks, stocks a wide range of brands at the most pocket-friendly price. You need a drinks store you can simply rely on.
Considering the above, here are top reasons why you should buy from Drinks.ng this Christmas.
We understand that satisfying our customers is key to a successful business, which is why our customer service reps are friendly and always ready to help you with your orders. Immediate on our Live chat, polite on the phone and quick with email replies, we leave everyone who buys from us feeling like ‘Drinks.ng is our friend’.
Little wonder why Idowu left this 5-star review:
“Really Great Service! Called last minute on Friday evening about 6:30pm to pick up drinks I just bought. They close at 6pm or so but the representative on the phone (a kind lady) made sure we got our drinks even though we got there about 7:35pm (last minute rushing). They were very accommodating even offering a drink while the car was coming to pick up. Really great service! Thanks –Idowu”
Best Prices Nationwide
Yes! Go and compare elsewhere, we have the most competitive and pocket-friendly prices across available nationwide. We are cheaper than every other online store and way more economical than the malls in your neighbourhood. You can’t find a better pricing for bottles and cartons elsewhere!
Quick & Efficient Delivery Service
We are not here to compete with Santa, but we can tell you that our delivery service is faster than his Red-nosed Reindeer. No! We ain’t kidding at all. Within Lekki and Victoria Island, we deliver under 24-hours from the time the order is confirmed. For other parts of Lagos, you will find your orders under the Christmas tree within 48 hours.
Godwin here knows better:
“Ordered all I needed without issues. Chose the transfer to bank option. Biggest shock was that delivery happened same day (about 6 hrs later). Awesome!”
Nationwide Delivery Service
If you are travelling home this Christmas, you will definitely need bottles of wine for your many cousins, mature whiskies for your dad and Mazi Okoro which is where Drinks.ng comes in.
Drinks.ng work with excellent courier service to providers to make sure that your products get to you anywhere in Nigeria. Remember that deliveries outside Lagos take 3-5 working days depending on distance.
Amazing Deals & Gifts
At Drinks.ng, there is an array of amazingly FREE gifts that come with every purchase you make. We are talking branded headsets, Bluetooth speakers, 24 Apparel hats, mini bottles, flash drives, sunglasses and lots more! We are never short of mouth-watering deals and our Promos and Gifts page is a testament to our generosity. That means you don’t just buy to drinks for drinking sake, you can buy as a gift for friends and family.
This is a guarantee as we buy directly from the companies who own these drink brands or from their approved distributors. What does this mean? A bottle of Hennessy or a case of Moet & Chandon purchased from our store is as authentic as the word itself.
As a proof of authenticity, the brand owners themselves are never shy of working with us in terms of promos and customer education experiences.
Saves You Time & Money
Ordering from us means you don’t only get drinks at the best prices, we also save you the time you would spend driving all the way to the market or mall to get the drinks yourself. So if you believe ‘time is money’, then you will understand that we are saving your money for you on a double level.
We Work Weekends & Public Holidays
If you are the type that waits till it’s Christmas weekend to do your shopping, we are here for you as we also work on weekends.
Secret? There will be someone to pick your call and deliver to you even if you decide to order on Christmas morning.
Dipset was not only happy with our quick response, he thinks it’s impressive that we work on weekends too so he left this review:
“Your service was fast. I haven’t even finished ordering online before one of your representatives called me to assist me with my order. And you work on weekends. That’s a plus..”
What are you waiting for? Place your order now on Drinks.ng for authentic champagnes, wines and spirit. We are waiting to add extra merriment to your Christmas.
Guinness has opened the doors to the Guinness Flavour Rooms at the Maradiva Events Centre, Lekki, Lagos every 17:59 (Guinness Time).
Doors were opened on Thursday, November 29th and guests will be welcome until Saturday, December 1st, for an opportunity to fully immerse all their senses in the nation’s favourite stout.
Guinness Flavour Rooms are a multi-sensory area, where consumers get to explore the many dimensions of flavours in Guinness and understand why it is a beer Made of More.
According to Henry Esiaba, Guinness Brand Manager, Guinness Nigeria Plc,
“Guinness is a beer Made of More and we are opening the Guinness Flavour Rooms to give Nigerians the opportunity to find out why they should expect more from their beer. There will be four rooms, representing the four unique characteristics of this iconic beer, and as you journey through the different rooms, all of your senses will be awakened.”
“This is a first-of-its-kind immersive experience here in Nigeria and the latest in a series of extraordinary experiences for consumers that we are organizing. The Flavour Rooms will be a vibrant and exciting experience as you travel through the Refreshing; the Bold; the Bittersweet and the Rich rooms.”
The four different rooms will bring together the different characters of Guinness.
The Refreshing room will be stylish and chilled out to show the refreshing flavour of Guinness;
The Bittersweet room will be cutting edge and memorable to represent the memorable uniqueness of Guinness;
The Bold room will be bold and impactful, just like the bold, brave nature of Guinness;
The Rich room will be deep and sophisticated to communicate the depth and richness of the nation’s favourite stout.
To keep up to date with all the latest news about the Guinness Flavour Rooms, make sure you follow Guinness Nigeria on Twitter and Instagram: @guinnessngr and Facebook.
December is knocking right at the door and it’s time to chill with friends, have drinks and share amazing stories of the year so far.
If you and your friends are nightcrawlers or love outdoor events & parties, then you are in for big loads of fun this Christmas.
Leading drink brands like Hennessy, Remy Martin and Budweiser have lined up adrenaline-pumping events. Not to mention the 2nd International Drinks Festival that kicked off in November.
Don’t be caught missing out of these top drink events you should attend this December:
International Drinks Festival 2
Clear your schedule and take part in the 2nd International Drinks Festival that kicked off in 29th November and will run till 2nd December 2018.
This edition is targeted at bringing together major stakeholders in the drinks industry in Nigeria and other parts of Africa.
The venue for the festival is Balmoral Event Centre, Federal Palace Hotel, Victoria Island, Lagos.
Admission is FREE.
Budweiser’s BUDX ‘Uncategorized with Chi Modu’
As the King of Beers, Budweiser’s music platform, BUDX is bringing US-based Nigerian photographer and documentarian Chi Modu to Lagos.
The 2-day event will feature photo exhibitions, workshops, Q and A sessions and masterclass with the legendary hip-hop photographer alongside some of Nigeria’s hip-hop industry heavyweights.
Hip-hop recording artist and stage performers, Ill Bliss, New-Gen artist, Dice Ailes, Palm-wine music pioneers, Show Dem Camp, Nigerian based multimedia production firm AjeFilms and photographer August Udoh will be sharing their thoughts as panellists.
An awesome line-up of DJs which includes DJ, Smallz, Aye, Calix and Amara Worldwide as well as performances by Dremo, Poe and Marz and Barzini will be headlining the after party.
At The Club with Remy Martin – Party with Mr. Eazi, Tekno, Teni The Entertainer, DJ Neptune | December 6th
Leading cognac brand, Rémy Martin is bringing the heat back with the grand finale of its “At The Club with Remy Martin” set to hold on Thursday, December 6th, 2018 at the Balmoral, Federal Palace Hotel, Victoria Island, Lagos.
Expect an extraordinary dance club experience fused with dance re-enactments which feature vegas acrobats, the fire-eaters, Jack Sparrow, T’challa, Brazilian dancers and celebrity performances.
Don’t fret, there will be enough Remy Martin to go round of course.
To be hosted by VJ Adams & Shody, headline performers include Mr. Eazi, Tekno, Maleek Berry, Teni The Entertainer, DJ Neptune & DJ Baggio.
Tickets are available at Cubana (Victoria Island) & Ibiza (Festac)
Hennessy Nigeria, is set to host the biggest concert in Lagos this December! The 2018 Hennessy Artistry Concert is set for Saturday, December 8th, 2018 at the Balmoral, Federal Palace Hotel. Hennessy Artistry is a unique integrated global platform that brings the “art of blending” to life by creating exceptional consumer moments through a fusion of music, art culture and creative talent.
Gear up for an epic hip-hop finale with finalists Full Effex, Gochi, Zade, Kevinword$, Barry Lane and the wildcards; OJ, Kiid Pro & Damideasy, battling it out to be the new face of Hip-hop in Nigeria.
The audience will be thrilled with unforgettable performances from our Headliners; King of Afro-Dance Hall-Timaya, versatile rapper/songwriter- Falz and Voice of the street, legendary rapper and YBNL general – Olamide.
Pernod Ricard has launched Martell Cognac France VS Single Distillery in the Nigerian market.
Martell VS Single Distillery is a blend of single-distilled spirits for a richer and more intense expression of the Martell distillation style.
The elegance, complexity and balance of Martell style are the result of a unique savoir-faire: the distillation of clear wines only and the ageing of its eaux-de-vie in fine-grain oak barrels. Each bottle of Martell VS Single Distillery is sourced from Martell’s partner distilleries in the Cognac region.
Founded in 1715, Martell is the oldest of the great Cognac Houses. It is the only cognac house that exclusively distils wines that have been cleared of all sediments, displaying luscious fruit aromas and finesse that are our hallmarks.
Life Continental Lager Beer, a premium beer brand owned by Nigerian Breweries Plc., Nigeria’s biggest brewer, has unveiled rap artiste Phyno as their new brand ambassador.
Speaking at the unveiling ceremony, Mr Maria Franco Maggi, the Marketing Director of NB Plc. said;
“Working with a great act like Flavour and this new collaboration with Phyno – one of Nigeria’s most successful artistes and a proud son of the Igbo community, is further proof of Life Continental Lager beer’s mission of effectively promoting Igbo highlife music, beliefs, traditions and progressive cultural values”.
Phyno, who signed the new deal at the Nigerian Breweries Plc. corporate head office in Lagos on the 31st of May 2018, will feature in Life Continental Beer advertising and marketing campaigns and will also make special appearances at events.
“I am very happy to be part of this great development as Life Continental beer has always been a brand that shows great support for the Igbo culture and values and it is something that I respect this beer brand for,” Phyno said.
“They are the reason I am here today and I am proud to now be their ambassador”.
Life Continental Beer pioneered regional brewing in Nigeria and has maintained leadership in the Southeast region’s booming market for decades.
Snoop Dogg was on Sunday awarded a Guinness World record for making the world’s largest “paradise cocktail” along with US celebrity chef Michael Voltaggio and fellow rapper Warren G.
The 46-year-old rapper took part in the world record attempt at BottleRock Napa Valley on Sunday, pouring 180 bottles of Hendrick’s Gin into a juice-filled glass which stood at five-feet tall and three-feet wide. A total of 550 litres of gin was used in making the cocktail.
Mercury News reports that Guinness World Records official was present to judge and hand over a certification of achievement to the rapper.
After gaining popularity for his song “Gin & Juice” — the second single from his debut album Doggystyle, Snoop has finally made the real gin and juice cocktail.
He shared his record-breaking mixology on Instagram, posting a photo where he proudly holds up his new award.