Johnnie Walker Red Label is the Pioneer Blend; the one that has introduced the brands whisky to the world. Highly versatile and with universal appeal, it has a bold flavour that shines through even when mixed. Johnnie Walker Red Label is now the bestselling Scotch Whisky around the globe. Red Label was launched in its current form by brothers George and Alexander Walker in 1909, though it had existed as Walker’s Special Old Highland Red Label for some years previously. Alexander blended a type of whisky which is more suitable for mixing with soda than the heavier, more old-fashioned whiskies, and named it after his grandfather who had started the family business in 1820. Today, it is the world’s most popular whisky and is sold in more than 200 markets worldwide.