Bacardi Superior Rum is clear in colour, smooth in taste and dry in flavour. This rum is clean and classic, from the citrusy aroma to the light, crisp flavour, with endnotes of ginger and coriander. Bacardi started with Facundo BacardÃ MassÃ³, a Spanish wine merchant, born 1814 in Sitges, Catalonia, Spain, who began trying to “tame” rum by isolating a proprietary strain of yeast still used in Bacardi production. ItÂ’s this yeast that gives Bacardi rum its flavour profile. After experimenting with several techniques he hit upon filtering the rum through charcoal, which removed impurities. He also aged the rum in white oak barrels, which had the effect of mellowing the drink. This was how he produced the first clear or white rum in the world.