Bacardi Limited has appointed Vijay S. Subramaniam as the new Managing Director overseeing Asia Pacific, the Middle East & Africa (AMEA).

Subramaniam will lead the company’s commercial operations in the region for the premium spirits, effective immediately. The 49-year old reports to Bacardi CEO Mahesh Madhavan and automatically becomes a member of its global leadership team. Subramaniam will work from Dubai while awaiting his immigration department approvals.

“As we continue to expand Bacardi’s portfolio of premium brands in these vast and fast-growing markets, Vijay’s keen understanding of the opportunities and complexities unique to this region, and his ability to brilliantly adapt global brands to make them locally relevant, will be vital to our continued global growth,” Madhavan  said.

Subramaniam, who has been with the company since 2013, was formerly managing director of India, and most recently expanded his role to lead the Middle East. Before joining Bacardi, he spent 12 years in various general management roles within AMEA working in diverse, multi-cultural environments.

“AMEA represents a once-in-a-lifetime growth opportunity for Bacardi, and our team’s mission is to continue to build awareness and esteem for our iconic brands with new consumers throughout the diverse and dynamic markets within our region,” said Subramaniam.

Bacardi also announced that Sanjit Randhawa has been promoted to managing director of India and Southeast Asia. Randhawa has worked at Bacardi for over a decade in various roles including financial director for India operations; managing director for the Philippines, and more recently managing director for South East Asia. His understanding of the India and South East Asian markets will enable Bacardi to continue with its leadership in these dynamic markets, says Bacardi.

More so, Vikas Mittal, who formerly managed West and North Africa, has been announced as the new managing director of the Middle East and North Africa, while François Portier, formerly managing director of South & East Africa, resumes a new role as managing director of South, East, and West Africa.

Subramaniam succeeds Alejandro (Alex) Ouziel who will leave the company to pursue other opportunities.

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