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Why You Should Drink Organic Wines

Toast to health Red wine | www.drinks.ng

These days, everyone is going natural.  We want to be healthier and more chemical-free than ever. The women want to go back to home births and birth their young in the comfort of their own homes as it used to be. They would hold their bedposts and scream out their lungs while the husband paced the hallways, waiting for the shrill cry of the newborn. They want to go back to the hair texture they had at birth. No more relaxers and heat. The only heat they would let in is the natural heat of the Sun. The only curls allowed are the kinky type that declares them Africans and then, of course, the Bantu nuts, twist outs and the likes, not the curls created with tools of intense heat. The only body art everyone wants is the Henna body art made with natural herbs to nourish the skin while beautifying it.

These days, Herbal doctors and treatments are on the rise. Going to the hospital to see medical doctors is no longer the only option. Now, people understand that those drugs from the hospitals are processed herbs and when possible, it is best to get the herb and enjoy better results, many times with fewer side effects. Now, everyone knows that Healthy food is medicine. More and more people are embracing the philosophy of food as medicine, not just body fuel.

Eru, ogiri, okpeyi and other local spices are fast replacing the heavily processed ones. Ofada rice that was once the food of the poor is now the king of the show because Nigerians want healthy food. They do not want to just eat for eating sake, they want food that will work much harder than an ordinary body fuel. People are choosing Honey over sugar, Crayfish over seasoning cubes, unprocessed whole grains over processed, beautiful and empty grains.

It is no wonder that they would choose organic products that are healthy and free of harmful chemicals. If you thought to go healthy means forfeiting red wine, think again. You can still enjoy your favourite red wine, but this time around, it is organic red Italian wine you should be looking for. You need to look no further than Nigeria’s leading online drink store.

If you like the natural things of life that are free from chemicals, you will like Organic red Italian wines. They are healthy and pesticide free. They are produced with organically grown grapes in a manner that will not adversely affect the environment. In order to have organically grown grapes, a vineyard manager must implement an entirely different set of practices to maintain their vines.

Organic wines are also free from additives and do not contain sulfites. Just like regular red wine, the organic version also protects against heart disease and stroke, helps increase good cholesterol, lowers blood pressure, lowers bad cholesterol and helps prevent blood clots. Best of all, Organic red wines are higher in antioxidants than the regular red wine. In fact, the health benefits of red wines are increased in organic red wine. So drink organic.

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Prices of Dom Pérignon in Nigeria

Champagne Dom Perignon Prices Brut 2004 | www.drinks.ng

Latest Dom Pérignon Prices

Dom Pérignon is a brand of Champagne produced by Moët et Chandon. It got its name from a Benedictine monk, Dom Pérignon, who was an important quality pioneer for Champagne wine but, contrary to popular myths, didn’t discover the champagne method for making sparkling wines. Dom Pérignon was the first prestige cuvée, an idea proposed by Englishman Laurence Venn.

Apparently, the first vintage of Dom Pérignon was 1921 and was only released for sale in 1936. Dom Pérignon is vintage champagne, meaning that it is only made in the best years, and all grapes used to make the wine were harvested in the same year. Many other types of champagne are non-vintage, meaning the champagne is made from grapes harvested in various years.

How much is a bottle of Dom Pérignon? And how much is a carton of Dom Pérignon?

Dom Pérignon is 60% Chardonnay and 40% pinot noir. About 5 million bottles are produced in each vintage. See the latest prices of Dom Pérignon below.

Product Size Amount in Carton

Unit Price (NGN)

Carton Price (NGN)
Dom Pérignon Brut

70cl

6

77,350

410,550

Dom Pérignon Rose 70cl

6

77,350

410,550

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Budweiser’s Super Bowl 51 Ad Shares Great Immigrant’s Story

Super Bowl 51 Ad Shares Great Immigrant’s Story | www.drinks.ng

Budweiser Super Bowl Ad

Every year in February, two American football teams go mano a mano on live television for the ultimate NFL prize. And every year, many of us, especially those of us outside the United States, watch the Super Bowl less for the football than because we want to see the commercials we’re all going to be talking about the next day.

These usually expensive adverts sometimes do little more than bombard viewers with celebrity cameos and anthropomorphised animals but other times they tend to be more ambitious, serving to capture an existing mood within the United States at the time. Many of the adverts for this year fell under the latter camp with several of them even filmed months ago still dripping with winks and pointed subtext concerning the current United States political climate.

Super Bowl 51’s most blatantly featured political commercial was courtesy Airbnb, but popular American-style pale lager brand Budweiser sent her own poignant message. Budweiser shared the story of Adolphus Busch, the German immigrant who made the journey to the United States in the 1800s and eventually co-found Anheuser-Busch brewing company. It highlights how he overcame discrimination and achieved success when he emigrated from Hamburg, Germany to New Orleans and is presented at a time when the issue of immigration is particularly politically charged after President Trump’s executive order temporarily banning immigrants from seven majority-Muslim countries.

Budweiser says the advert is designed to send a message about “not backing down from beliefs and dreams.” Going by the recent turn of events in United States however, the ad can easily be interpreted as a political statement.

Filmed over three days and directed by Chris Sargent, the commercial, titled “Born The Hard Way” is a minute long, preceded by a 15-second trailer and cost tens of millions of dollars to shoot. Check the commercial out below:

The Budweiser ad, which the company boasts is “the story of our founder and his pursuit of the American Dream”, has sparked significant continuing debate as Americans are expressing their different opinions on the company’s message via social media platforms. Many tweeters who don’t appreciate the ad are making their presence felt and calling for other Americans to #BoycottBudweiser while supporters of the message are using the same hash tag to make their stance known.

It’ll be interesting to watch where this takes the brand. We could get a tweet or two from President Trump as is often the case when he’s spoken against. Interested? Follow the hash tag and share your own opinions.

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Super Bowl 2017 Ads: A Wine Brand Steps Up After 40 Years

Super Bowl 2017 yellow tail wine | www.drinks.ng

Wine Brand Advertises at Super Bowl 2017

Finally! An alcoholic beverage other than beer will feature at the Super Bowl this weekend. Australian wine brand, Yellow Tail, distributed in the United States by Deutsch Family Wines and Spirits is in this year’s Big Game for the first time with a regional spot helping it circumvent Anheuser-Busch’s exclusive alcohol category advertising rights for the Super Bowl.

The national in-game alcohol category is owned by Anheuser-Busch, so Yellow Tail decided to buy local spots in 70 markets to reach an expected 100 million households.

With this 30-second spot, Yellow Tail will kick off its new multiyear marketing campaign. The advert will air in the first half of the game in 80% of America including the top 30 television markets. This advert features a new spokesperson aptly named “Yellow Tail Guy” and his kangaroo sidekick enjoying Yellow Tail wine at a party, backyard barbecue and beach. It is directed by Harald Zwart.

“We’re using comedy to show that this wine is really fun to drink – to show that of the 5,000 wine brands in the space, Yellow Tail is the one associated with fun.” Mike Burns, founder of Burns Group which is Yellow Tail’s advertising agency stated.  Mike Burns revealed that apart from it being because of Anheuser-Busch’s exclusive alcohol rights, most wine brands haven’t advertised in the Super Bowl recently because they don’t have the national distribution Yellow Tail has.

“A wide base of Yellow Tail’s consumers will be a part of the mass audience watching the Super Bowl,” Burns said. “Thirty million households serve wine during the game, so it seemed like a brand in the wine category that stands for fun and sociability deserves a place in the Super Bowl.”

A report out this month confirmed Yellow Tail is hugely popular with young Americans. According to the report, millennials drank up to 160 million cases of the wine which is nearly half the total in 2015.

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Champagne Prices to go up as FG increases VAT on Luxury Goods

Kemi Adeosun Champagne prices to go up | www.drinks.ng

Champagne Prices to go up

Champagne lovers in Nigeria will soon have to be paying more for a bottle of champagne as the Federal government plans to increase Value Added Tax (VAT) on luxury goods.

The decision was taken at the end of a meeting of The Federal Executive Council presided over by Acting President Yemi Osinbajo on Wednesday.

At the meeting, Minister of Finance, Mrs. Kemi Adeosun announced that the council had approved the revised National Tax Policy which will see an increase in VAT on luxury items.

“What the committee has shown is that we should look at actually increasing VAT on some luxury items,” she told State House correspondents.

“With VAT of 5%, we have the lowest VAT. While we don’t think VAT should be increased on basic items, if you are going to drink champagne in the United Kingdom, the VAT is 20%; so, why should it be 5% in Nigeria?

“So, they have made recommendations that we should pull out some luxury items and increase VAT on those items immediately. And I think that is a very valid and sensible suggestion, which we are going to talk to the National Assembly about to see how we can implement it.

“But as far as basic goods are concerned, no. I believe it is only fair that when you consume luxury goods, you should pay a little bit more. The National Assembly will decide the percentage.”

The increase will definitely affect the purchasing power of the consumers, thus having a direct impact on the drink industry.

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Skyy Vodka Prices

skyy vodka prices flavours | www.drinks.ng

Bottled in an attractive cobalt blue bottle, Skyy vodka is among the world’s premium vodka brands. It is produced by the Campari America division of Campari Group of Milan, Italy, formerly SKYY Spirits LLC.

Established in 1992 by Maurice Kanbar, by 2000, Skyy sold one million cases of vodka.

Made from American grains and water, the vodka undergoes a proprietary quadruple distillation and triple filtration process before bottling.

Skyy offers 12 impressive flavours ranging from Raspberry, Citrus, Wild Strawberry, and Pineapple to Blood Orange, Cherry and Moscato Grape.

How much is a bottle of skyy vodka? And how much is a carton of skyy vodka?

Below are the recent prices of skyy vodka:

Product Size Amount in Carton

Unit Price (NGN)

Carton Price (NGN)
Skyy Vodka

1 Litre

12

3,220

37,435

Skyy Vodka Infusions Citrus 1 Litre

6

3,620

19,210

Skyy Vodka Infusions Raspberry 1 Litre

6

3,620

19,210

Skyy Vodka Infusions Passion Fruit 1 Litre

6

3,620

19,210

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Absolut Prices

absolut prices vodka bottles | www.drinks.ng

Absolut is one of the world’s most unique vodka brands, and it is arguably the most preferred by mixologists and bartenders for making vodka-based cocktails.

The premium vodka offers the true taste of vodka in original or special flavours made from natural ingredients.

Interestingly, whether on a sunny day in Lagos or a cold morning in London, every ingredient that makes it into each bottle comes from the tiny village of Åhus in southern Sweden. It is why the brand is called a one-source vodka.

The distillery produces 500,000 bottles of Absolut in a day.

Absolut has over 20 different flavours with Absolut Raspberri, Absolut Mandrin, Absolut Citron, Absolut Vanilla and the original Absolut Vodka being the premium flavours available in Nigeria.

How much is a bottle of Absolut? And how much is a carton of Absolut?

Below are the recent prices of Aboslut vodka:

Product Size Amount in Carton

Unit Price (NGN)

Carton Price (NGN)
Absolut Original or Absolut Blue

1 Litre

 

12

3,870

 

41,055

 

Absolut Raspberri 1 Litre

12

4,095

 

43,500

 

Absolut Citron 1 Litre

12

4,095

 

43,500

 

Absolut Mango 1 Litre

12

4,095

43,500

 

Absolut Vanilla 1 Litre

12

4,095

43,500

 

Absolut Mandrin 1 Litre

12

4,095

43,500

 

Absolut Pear 1 Litre

12

4,095

43,500

 

Absolut Kurant 1 Litre

12

4,095

43,500

 

Absolut Apeach 1 Litre

12

4,095

43,500

 

Absolut Ruby Red 1 Litre

12

4,095

43,500

 

Absolut Elyx 1 Litre

12

10,920

58,000

 

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Beer Can Appreciation Day: What’s It All About?

Happy Beer Can Appreciation Day | www.drinks.ng

It’s hard, if possible at all, to find a beer brand anywhere in the world that isn’t sold in cans these days. What’s not to love about canned beer? It’s easier to cool, takes less space in your fridge, and most notably is more portable than bottled variety. But even though cans weren’t always readily available, they’re taken for granted. Fortunately, the Americans set a day aside to appreciate one of the most convenient innovations in the adult beverage industry. What’s beer can appreciation day all about?

What is Beer Can Appreciation Day?

82 years ago today, canned beer made its debut with Krueger’s Finest Beer and Krueger’s Cream Ale. These beers were canned in conjunction with the American Can Company for distribution to consumers in Richmond, Virginia. Because they were still unsure of the response to the cans, only 2,000 of them were produced. But beer cans were a hit. Apparently, 91% of the people who tried the initial run approved of it and encouraged Krueger to continue giving it a try. It is because of this successful run that the 24th of January is the official Beer Can Appreciation Day.

Before 1935 when it was a success, the American Can Company had experimented with the idea in 1909 and failed. After the end of prohibition, in 1933, the company finally produced a can capable of holding beer and Krueger’s was the first brand to capitalise on it. Weighing in at 4 ounces, these first canned beers opened with a church key. Krueger’s had barely had their canned beers in retail shelves for three months before other big beer companies like Pabst and Schmitz started selling their beers in cans as well. It’s been reported that by the end of 1935, an estimated 200 million canned beers were produced and sold by breweries.

Sometime in 1935, the G. Heilemann Brewing Company introduced cone-top cans which fit existing bottling lines as they were convenient for small brewers with small budgets. In 1963, the Pittsburgh Brewing Company revolutionized the beer can movement by introducing Iron City Beer in self-opening cans with “pull tabs”, also known as “pop tops”. But with their sharp edges, the pull tabs became dangerous litter at beaches, backyards and everywhere beverages were consumed. However, in 1975, Louisville’s Falls City Brewing Company came to the rescue with the “stay tab”, removing the pull tab’s environmental impact.

They became the preferred way to package beer because canned beers so much more convenient than their heavy glass counterparts. On Beer Can Appreciation Day, we are reminded of the artistry and talent that has gone into making the present day’s simple aluminium cans holding our irreplaceable elixir of life. We can all celebrate it by visiting our local grocery stores, locating the beer stalls and just taking a good look at the variety. If available in your area, please go to a collector’s convention or your proper alcohol dealers to get a real spread. Popping a few to enjoy the fizzy brew won’t hurt either! Happy Beer Can Appreciation Day!

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CHECK OUT THESE ANTI-TRUMP BEERS

Chinga Tu Pelo Anti Trump Beers | www.drinks.ng

Even for us Nigerians, the recent American presidential cycle was so dramatic and probably disastrous that it got us reaching for the alcohol. For all of us, whether anti-Trump or anti-Hillary, there was some sort of headache-inducing insanity to the campaign trail that only a good drink could heal.

Apparently realising this, breweries in the United States rose to the occasion and now there are anti-Trump beers being distributed in the United States. This means that even now that president-elect Donald Trump will be inaugurated soon, those of us who want to use our beer to make a statement, there are three available in the market. In case you were wondering, yes, the liquids may be a slightly more than normal orange. If the Trump piñatas tickled your fancy, these anti-Trump beers are sure to cool your xenophobic nerves. Then who knows, you could probably build a wall with the bottles.

So, let’s get on with taking a look at the each anti-Trump beer.

Friends Don't Let Friends Vote Drump | www.drinks.ng

Friends Don’t Let Friends Vote Drumpf, IPA

Philadelphia-based brewery Dock Street is said to be working on an entire series of these. The first of these is this “Short-Fingered Stout”. You’d recall that according to the HBO Show Last Week Tonight with John Oliver, “Drumpf” is the president-elect’s more accurate last name. The show claims to have researched the origins of his last name. The most awesome thing about this beer is the message about voting and as expected, it keeps selling out.

Dock Street Brewery’s statement regarding the production of the anti-Trump beer said beer has always been an essential ingredient in the “recipe for revolutionary ideas.” Due to that, the Short Fingered Stout series is their way of declaring their disdain for Donald Trump

Chinga Tu Pelo | www.drinks.ng

Chinga Tu Pelo, Ale

Chinga Tu Pelo, for non-Spanish speakers, means “Fuck Your Hair”. This American Blonde Ale style beer was previously sold in Trump Tower and called Trump Golden Ale but Andres Araya, owner of 5 Rabbit Cerveceria pulled his Trump business and rebranded the beer. Chinga Tu Pelo is now aimed at criticising Trump’s anti-Hispanic stance.

Chinga Tu Pelo came to exist soon after Trump made those comments in his speeches characterizing some illegal Hispanic immigrants as criminals and lawbreakers. 5 Rabbit is a Latin-American themed brewery and it was those comments that forced Araya to sever ties with Trump Tower.

Dumb Donald Double IPA | www.drinks.ng

Dumb Donald, Double IPA

Dumb Donald comes from a brewery called Spiteful Brewing, so we’re a bit disappointed where the lack of spite in the name choice is concerned. But hey at least it’s straight-forward, so the anti-Trump camp will warm up to it quickly. Berghoff Beer has reported that Dumb Donald is “selflessly brewed to help drinkers transport themselves from a world with Donald Trump to a peaceful and Trump-free faraway island.” According to the website, It’s hoppy, strong and features a key lime flavour.

Satisfying curiosity, Spiteful Brewing explained that “Dumb Donald is well, dumb. So dumb in fact, we named a beer after him. It’s like he got caught in pause halfway through evolution. His brain still functions, at a minimal level with a vocabulary of a second grade student. You might even start to feel sorry for this man-child. Resist that urge, pop open this Key Lime IPA and pretend you’re on a faraway island where people like Trump don’t exist”.

These beers were produced during the presidential race essentially to discourage Americans who may vote for Trump and to please anti-Trump voters. As is clear now, that mission failed but these beers which are generally lauded as great, could very easily continue to sell exceptionally well.

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ABSOLUT TO RELEASE ITS FIRST NEW FLAVOURED VODKA IN YEARS

Absolut Lime Vodka | www.drinks.ng

This year, French beverage giant Pernod Ricard will introduce Absolut Lime, the first new flavor for the brand since Absolut Cilantro in 2013. Even though flavoured vodka sales have declined in the United States in recent years, Pernod Ricard believes there are opportunities for growth in the flavoured-vodka industry. The roll out of the new flavour will begin this month and full distribution is projected for end of February.

The flavour innovation kicked off in the vodka industry after the beverage was dismissively called “odourless, colourless, flavourless” by whiskey and tequila producers. Sales soared when the vodka industry discovered this formula for success as consumers were given new reasons to return to the shelves for vanilla, lemon and other flavour additions.

Simple flavour additions like these made it easier for these drinks to be mixed and it would appear the vodka industry got too comfortable. With the introduction of confectionery-inspired flavours like cinnamon and birthday cake, more consumers started to move away from flavoured vodka in favour of dark spirits, indicating a significant shift in drinking behaviour in the United States. Even bacon-flavoured vodka was found in retail shelves and soon, the Distilled Spirits Council reported that the sale of flavoured vodka dropped by 1.1 million cases in 2015.

The vodka industry has become more prudent about flavour innovation and vodka sales are still growing. Pernod Ricard thinks consumers still love the more traditional flavours, particularly the citrus-based ones. “We launched Absolut Citron almost 30 years ago. As we looked at the category, we realized that citrus was a top position for Absolut” said Nick Guastaferro who run’s Absolut’s business in the United States. According to Guastaferro, the classic citrus flavours are easier for bartenders and drinkers at home to understand. “You can add lime juice to make more complex cocktails, but the idea is that the Absolut Lime liquid can stand on its own and you don’t need the lime. That step can be replaced.” Guastaferro said.

In addition to launching Absolut Lime, Pernod Ricard will be streamlining focus on the brand. It’s been revealed that even though 17 flavours are available in the United States, focus will be on 10 flavours including Citron, Mandrin, Ruby Red, Mango, Peppar, Vanilla, Apeach, Raspberri, Pear and the new Lime. “We wanted to think about the flavours in our portfolio and build from a point of strength—classic flavors. This is a simple flavour that a bartender can play with—that’s really the thinking that led to the launch of Absolut Lime” said Guastaferro.

There are no known plans to make Absolut Lime available in the international market, but we can only hope this happens soon. Absolut Lime should be fantastic for Nigerians!