Alcohol and Creativity | www.drinks.ng

Whether in form of business innovation, artistic creations, scientific experiments, creativity is something we all crave for – even more than alcohol.

Often times, we engage in certain rituals in the hope to boost our creativity. Meditation, sleep, exercise and alcohol are some of the means through which we try to bring our creativity to life.

We don’t know much about the others, but alcohol certainly is a catalyst for being more creative.

How does alcohol boost creativity?

The answer certainly revolves around the effect of alcohol on the brain. It loosens the brain’s controlling instincts, thus allowing you spontaneous thoughts to infiltrate your head. It is one of such thoughts that births a new idea or solves a persistent problem – creatively.

Getting alcohol into our system usually leads to ‘executive functioning’ in our brain, processes that involve focus and planning. This comes about through an altered state of consciousness induced by alcohol. No wonder people come up with the most amazing thoughts when they have a glass or two of wine, whiskey or cognac.

However, the underlying factor is that getting overly drunk does nothing in getting us to think creatively. Getting tipsy is what triggers the creativity.

Scientists Even Have A Proof

Scientific research has corroborated the fact that a drink can help us become more creative in our thoughts and actions as it frees up the brain to think in a different way.

It doesn’t immediately turn you into Picasso or Einstein, but the equivalent of a pint of beer or a small glass of wine was proven by Austrian scientists to help in unleashing creativity.

‘We wanted to do this study because alcohol is so linked with creativity and great writers like Ernest Hemingway,’ said lead author Dr Mathias Benedek, from the University of Graz in Austria.

‘Previous research has found almost half of the great writers had a history of drinking.

‘We found that a small drink can indeed help with certain aspects of creativity, although it may make hard, focused work more difficult.

‘So it might well work for someone who is sitting down to do creative writing or brainstorming ideas in a boardroom.’

The Research

Seventy participants were given a drink of either beer or non-alcohol beer, which they were unable to distinguish between. Half of the participants were given a 0.5% lager, while the other half were asked to drink a 5.2% beer, which they weren’t able to distinguish between.

They were then given a word association task, which included determining one word linking the three words Swiss, blue and cake. The answer is ‘cheese’ and the second group, who had the stronger beer, scored an average of 6/10 in the test. The other half of drinkers scored an average of 4/10.

The alcohol-drinkers also exceeded in a creative thinking task, in which they had to suggest alternative uses for tyres with “a swing” deemed one of the most creative answers.

 

 

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