AB InBev to serve Nigerians with Affordable Beer BrandsWritten by David MasifonPosted on 03 22, 2018
Giant beer company, AB InBev has revealed that it is committed to serving Nigerians with various beer brands at affordable prices.
In view of how big the Nigerian beer market is, the Marketing Manager of AB InBev, Mr Arne Bruse disclosed that consumers of beer will be able to buy some of the company’s beer brands at about ₦100 to ₦150.
Bruce, who spoke at a conference held at Radisson Blu Hotel, Lagos, added that the company had employed several strategies to better serve beer lovers in the country.
“We have great plans for our consumers in Nigeria. We want to grow, we are busy building our brewery, we are busy expanding our capacity and we are investing in infrastructures, we are hiring people. Nigeria is the biggest market for us on the continent, so it is definitely a focus area for the company,” Bruce said.
He noted several beer brands have already been strategically launched to cater to particular geography and culture within the country.
“If you look at the Western part of Nigeria, we have Trophy specifically produced for our consumers in that region. Unlike the West, we introduced Hero beer in the Eastern part of the country,” the Marketing Director said.
AB InBev is the world’s largest beer company by volume and sales, with over 400 beer brands to boot as of January 2017.